WPP subsidiary Wunderman Thompson acquires Velvet Consulting
Global marketing communications agency, Wunderman Thompson, a subsidiary of WPP, has acquired French customer experience consultancy firm Velvet Consulting.
ELLE partners with Magnum Ice Cream to publish the 2020 list of global movers and shakers
Global fashion and luxury media brand ELLE has announced a partnership with MAGNUM Ice cream for the publication of its annual celebration of new leaders and game-changers dubbed The ELLE List 2020.
Unilever to eliminate fossil fuels in cleaning products by 2030
Global manufacturer of cleaning and laundry products, Unilever says it will replace 100 per cent of the carbon derived from fossil fuels in its cleaning and laundry product formulations with renewable or recycled carbon.
Amazon Music partners with Twitch to combine live streaming with on-demand listening
Amazon Music and Twitch have announced the incorporation of Twitch’s live streaming functionality into the Amazon Music app.
Marketing operations leaders drive organizational effectiveness, Gartner survey
Only 49 per cent of marketing organizations report they have a dedicated marketing operations leader, according to a recent survey by Gartner, Inc.
Youtube ranked top in the IPG Mediabrands responsibility audit
IPG Mediabrands has released its Media Responsibility Audit, as part of a larger effort aimed at enhancing brand safety and media responsibility in advertising.
Google expands audio ad options to respond to growing demand
Google has announced the expansion of its Ad Manager tool for programmatic audio placements, with addition of new features and audio forecasting capabilities.
Modern teenagers are well informed, savvy and socially aware, report
A new report has put to question the dominant perception that young people are care-free, thoughtless and irresponsible revealing that today’s teenagers are indeed well informed and socially aware.
HearstLab invests in London fintech company FilmChain
Women-led startups investor HearstLab, has announced it is funding London fintech company FilmChain.
Biodegradable sensors, social distance tech to shape the world in the next decade, Gartner report
Global research and advisory company Gartner Inc. has released a list of emerging trends it says will power technology in the next decade.
Samsung Electronics launches global campaign for its TV The Serif
Samsung Electronics has partnered with iconic brands to launch the “What’s on The Serif?” for its TV, The Serif.
Hearst UK’s House Beautiful signs brand licensing deal with bed retailer Dreams
UK specialist bed retailer Dreams and House Beautiful, home interiors magazine brands have launched an exclusive new collection of bedroom furniture in a new brand licensing partnership deal.
Isobar positions itself as global agency with new digital branding
Global digital experience agency, Isobar has revealed the latest step in its evolution - the launch of its own brand website.
Verizon Media and AMCO ink multiyear advertising partnership
Verizon Media and AMCO, a subsidiary of América Móvil, have formed a strategic partnership for AMCO to become the exclusive reseller in Mexico of certain of its advertising products.
World Out of Home Organization launches #OurSecondChance global digital campaign
The World Out of Home Organization, WOO, has launched a worldwide Digital Out of Home campaign - #OurSecondChance by recently appointed UK creative agency New Commercial Arts.
SpotX invests in ad platform SpringServe
Global video advertising company SpotX, has announced a strategic investment in SpringServe, an ad serving platform for over-the-top (OTT) and connected TV (CTV).
Hearst UK launches modern product testing facility
Premium content and experience company has opened The Hearst Institute, a brand new, state-of-the-art product testing facility in Feltham, South West London.
A fifth of Gen Z have deactivated social media accounts over data and privacy concerns, report
A fifth of 18-24 year-olds, popularly christened Gen Z, have deactivated their social media accounts in the past year, while a third are limiting time on their phones as concerns over data use and well-being take hold .
VIRTUE unveils ‘our plastic goes swimming’ campaign for McDonald’s
VICE creative agency VIRTUE, has launched a new creative campaign for McDonald’s Austria that will see the brand's iconic yellow-red striped plastic straws removed from all restaurants in Austria.
Dept enhances The Van Gogh Museum with smart functionalities
Digital agency Dept is among the team that was involved in the website design of The Van Gogh Museum that now offers visitors more information on the life and of Van Gogh.
Spotify launches in 13 European markets
Digital music service Spotify has extended its services to 13 European markets as it seeks to bolster its clientele base that currently stands at 286 million and 136 million premium subscribers across 92 markets.
E-commerce offers brands increased opportunities post Covid-19, Group M report
WPP’s media investment arm GroupM, has unveiled its latest white paper on what ‘life after lockdown’ portends for brands across Southeast Asia.
Four out of 5 CTV viewers watch ad supported content, SpotX survey
SpotX working with US research firm Mintel has released the first global connected TV, CTV, viewership report that captures the characteristics of US CTV viewers and their viewing habits.
C&A selects Dept to enhance its e-commerce platform
Retail clothing store C&A has picked Dept to support the optimization of its webshop and app as it seeks to offer customers seamless digital user experience.
Logitech partners with Amazon and Zoom to redefine meeting room experiences for businesses
Logitech has partnered with Amazon Web Services and Zoom to launch Logitech Solutions for Zoom Rooms with Alexa for Business.
TikTok self-serve ad platform now accessible to businesses globally
TikTok has announced that the self-self-advertising platform that was previously only available to select customers and only available in a select number of markets is now accessible to all businesses globally:
Nielsen to integrate out of home viewing into national TV measurement
Nielsen is planning to go ahead with the integration of out-of-home TV viewing into the national TV currency measurement starting in September 2020, as originally planned.
Ad format diversification delivers higher returns on investment, survey
A new study posits that diversifying ad formats in digital advertising can help marketers better convey their story and create bigger impact on awareness, brand favorability, as well as research and purchase intent.
Group M launches multicultural marketplace targeting minority publishers
WPP’s media investment group Group M has launched a Multicultural Marketplace in the U.S with a comprehensive and growing list of Black and Hispanic owned and focused publishers.
IPG MediaBrands unveils principles to guide brand safety and responsibility in advertising
In a bid to balance between brand safety and responsibility in advertising, IPG MediaBrands has unveiled its ten Media Responsibility Principles, MRP.
Alibaba Cloud partners with Unilever in digital marketing initiative
Alibaba cloud has collaborated with global consumer goods company Unilever in a deal that will see the multinational leverage on Alibaba’s tech prowess to drive the next-generation digital marketing campaigns.
Havas Media Group supports minority owned businesses with new social marketplace
Havas Media Group has unveiled a social equity private marketplace, comprising of BIPOC Black, Indigenous, People of Color and LGTBQ+-owned media businesses.
One championship selects Microsoft as cloud and data services provider
ONE Championship and Microsoft have inked a deal to harness the Microsoft cloud, including Microsoft Azure and Microsoft 365, to transform digital fan experiences.
Hearstlab invests in London fintech company Akoni
HearstLab, an investor in women-led startups, has invested in London-based financial technology company Akoni.
Verizon Media unveils solution to connect digital ads and TV viewing
Verizon Media has launched its TV tune-in attribution product that allows broadcasters and media companies to quantify the impact of digital ad campaigns on consumers tuning into TV shows.