WPP announces that it has acquired Bomtempo, Anahory & Ralha – Serviços Criativos, S.A. (BAR), a leading independent creative agency in Portugal
Both investors clearly see the powerful potential in combining unique content experiences with next generation tech platforms for the future of marketing.
Cheil Amsterdam and Samsung Benelux develop Samsung Smartsuit to bring Dutch short track speed skaters closer to Olympic Gold
Creative agency Cheil Amsterdam and Samsung Benelux launched the Samsung SmartSuit an innovative ice skating suit with corresponding app, exclusively designed for Dutch short track speed skaters Sjinkie Knegt and Suzanne Schulting
Created in partnership with agency 72andSunny, Calling All Creators features superstar athletes such as FC Barcelona striker Lionel Messi
Pocket Media has partnered with Peaks, an online investment app for everyone. This means two Amsterdam AdTech and FinTech startups will collaborate intensively over the coming period on mobile user acquisition via mobile video and display advertising
[Column] Sebastiaan Moesman: Why transparency and sustainability in programmatic matter now, more than ever
As we look back at a decade of programmatic advertising, it has been and continues to be an inspiring time to be in digital advertising. That’s true even though this year specifically
LegalThings launched its LegalThings One platform, an Ethereum-like platform that decentralizes contracts and laws on the blockchain. LegalThings beat household names like Capgemini and CGI in the competition for the contract
Pocket Media is proud to announce the launch of an office in Tel Aviv, Israel. This expansion will take Pocket Media's activities in the field of programmatic video to the next level
Improve Digital today announces a new deal to serve Guardian News & Media with its SSP advertising platform, to help further monetise the publisher’s online advertising
Data from global payments company Adyen shows that it has been growing steadily for years, climbing from 34 percent in January 2016, to 43 percent in January 2017
KLM Royal Dutch Airlines offers Facebook Messenger users in Japan, South Korea and South Africa the option of asking questions via Messenger customer chat on KLM.com
At an exclusive event at Sotheby’s New York for select guests from the art world and technology industry, the Kremer Collection announced the launch of the Kremer Museum
MtM Global Agency, currently MorethanMedia, crosses the border. The company collaborates with Four Communications in London to modify foreign campaigns, but considers it now the time to cross the border itself.
WPP announces that it is taking a minority stake in IR Media Ventures Corp. Fatherly, a digital media company producing content for millennial parents in the US.
Crew members from team AkzoNobel have been equipped with biometric sensors to be worn during the Volvo Ocean Race as part of an innovation project with SAP.
Iris Amsterdam is set to host an evening dedicated to lessons that brands can learn from China's 'new retail' landscape on November 15 at Zuiderkerk in Amsterdam.
Takeaway.com N.V. has announced a partnership with TripAdvisor integrating partners from Takeaway.com’s network of over 31,000 restaurants into TripAdvisor’s desktop site, mobile website and app experiences.
Global creative digital production company MediaMonks has become the first company to win 200 FWAs.
During the Cinekid Festival in Amsterdam, the jury and audience awards for the best youth TV productions and children's films of 2017 were presented
Kyra Steegs (Improve Digital): Programmatic TV Advertising; everyone talks about it, nobody really knows how to do it
Programmatic TV advertising. It’s everywhere. It’s said to be the future of programmatic advertising but the more people talk about it, the more confusing it seems to get
Vorsprung durch Technik – This slogan has accompanied Audi for many years. The premium brand has also embraced this motto in the Red Dot Award: Communication Design, winning over the jury members with innovative design solutions throughout the years.
Amsterdam’s tech hub, TQ, celebrated its one year anniversary at the top floor of their canal-side headquarters in the company of Alphabet’s Eric Schmidt
In an exclusive for the MIP Junior event, Eurodata TV Worldwide unveiled its new NoTa Kids platform, the children’s version of NoTa (New On The Air) its well known monitoring service for new programmes on TV and online platforms
LeasePlan launched today a major global marketing campaign, featuring Top Gear and The Grand Tour presenter Richard Hammond
On 27 October, Germany's capital city will once again become a meeting point for the international creative industry
If you haven't heard of the storm Blockchain is brewing in the digital world, you soon will. Internet users are now able to transfer and store all sort of value – from information to currency, such as Bitcoin
In her position Jaskolla will work closely with various departments to amplify the company’s product, 360 Polaris, proactively creating opportunities and enabling Improve Digital’s clients to be industry leaders
With OMX, the digital branch of OMS, and the digital agency NMPi, Transavia is testing the first retargeting campaign in the Netherlands using digital radio
WPP announces that its wholly owned global digital agency Wunderman has acquired a majority stake in Pierry
Gruner + Jahr's newest launch is anything but conventional. IDEAT is unconventional regarding topics, visuals, design and how it addresses its readers.
Fraunhofer HHI just showed a new media profile for delivering Virtual Reality content at IBC 2017
Enter eDay. Where innovation, digital, and great minds converge
180 Kingsday has today announced two new appointments, which are set to boost the agency's strategy and innovation entity. Steve Brown joins as Content and Innovation Director alongside his TBWA\ Helsinki partner, Data and Insights Strategist Jeroen van Hove.
Pukka’s health and wellness philosophy centres around benefitting people, plants and planet. This represents a clear synergy with Unilever’s own sustainable living plan.
In September 2017, coinciding with the dmexco, the global trade fair for digital marketing and advertising, G+J International Media Sales (i|MS) presents its newest marketing product Premium Programmatic Europe