News

SpotX in Video PSAs partnership with media owners on tackling Covid-19
22-04-2020 | 13:26:21
Global video advertising platform SpotX has partnered with its media owner partners worldwide in tackling the corona virus crisis.


New Logitech G203 LIGHTSYNC Gaming Mouse
22-04-2020 | 07:36:00
Logitech G, an offshoot of Logitech International, the global player in PC and console gaming gear, has unveiled the Logitech® G203 LIGHTSYNC Gaming Mouse.


WFA unveils guide on diversity and inclusion in marketing
22-04-2020 | 07:21:01
World Federation of Advertisers has launched a report on inclusion and diversity that in the marketing sector offering brand marketers and agencies guidelines on improving performance in the industry.


Dentsu Group acquires 100 per cent stake in Merkle
17-04-2020 | 10:45:50
Dentsu Aegis Network has accelerated the purchase of 100 per cent Merkle shares ahead of the 2021 buyout date having now signed the complete ownership agreement.


Samsung achieves fastest 5G mmWave speeds in lab test
17-04-2020 | 08:43:08
Samsung Electronics says it has achieved fastest 5G speeds in the industry in what could signal a key step for mobile operators to provide multi-gigabit speeds that lower band spectrums.


Philips unveils portal for digital exchange of patient data
16-04-2020 | 11:31:23
Philips has launched an online portal that allows Dutch hospitals to seamlessly share Cobid-19 patient data among themselves as efforts to keep the pandemic at bay escalates.


Publicis Groupe announces strong action amid coronavirus crisis
16-04-2020 | 11:23:00
French advertising firm Publicis Groupe has posted a 17 per cent growth in net revenue for the first quarter of 2020 compared to the same period last year.


Using tech to reach HVAs yields 50 per cent higher returns, study
16-04-2020 | 11:12:00
New advanced technologies of using people-based IDS to reach high value audiences are delivering 50 per cent more returns for advertisers a new study by Magna and IPG Media Lab shows.


eBay launches programme to introduce small businesses to e-commerce
15-04-2020 | 07:01:08
eBay has launched an accelerator programme dubbed “Up & Running,” that seeks to help retailers without an e-commerce presence transition to selling online.


Nielsen, Scripps enter measurement services deal
15-04-2020 | 06:46:00
Nielsen and E.W. Scripps Company have entered into a multi-year agreement which will see Nielsen provide a comprehensive suite of measurement services for the Scripps local television stations.


Samsung unveils new addition to its 5G smartphone lineup
15-04-2020 | 06:33:44
Samsung Electronics has unveiled the new Galaxy A71 5G and Galaxy A51 5G smartphones, bolstering 5G connectivity and enhanced essential innovations to the Galaxy A family.


ACM approves takeover of Sanoma Media Netherlands by DPG Media
10-04-2020 | 13:00:00
The Netherlands Authority for Consumers and Markets (ACM) has announced that it has no objection to the takeover of Sanoma Media Netherlands, all its participations and Aldipress by DPG Media.


[Column] Penny Whitelaw: Fashion ecommerce opportunities amid Covid-19
10-04-2020 | 11:36:00
We are living in unprecedented times. The widespread outbreak of coronavirus has created uncertainty across industries, fashion retail being particularly vulnerable.


KLM, Philips partner on special air bridge between Amsterdam and China
10-04-2020 | 10:23:00
KLM Royal Dutch Airlines has partnered with Royal Philips and the Dutch government to create a special cargo air bridge between the Netherlands and China


Uber for Business expands Eats platform to more markets
10-04-2020 | 10:21:00
Uber for Business has announced the expansion of its Uber Eats product to more than 20 countries in 2020 with initial launches in United Kingdom, Canada, France and Brazil.


Snapchat unveils App stories
10-04-2020 | 10:13:28
Snapchat has unveiled an App Stories feature giving users a chance to share their Snapchat Stories in other platforms and apps.


Heineken announces measures to tackle Corona virus crisis
09-04-2020 | 11:36:00
Heineken has announced a raft of measures it has been implementing since the outbreak of Covid-19 to cushion and support employees and the communities in which it operates.


Eighty per cent of multinationals defer campaigns amid Covid-19, WFA
09-04-2020 | 11:08:00
Four out of every five marketers in major multinationals are postponing planned campaigns due to the Coronavirus crisis.


Radio RC to license non-commercial stations for Nielsen CDM
09-04-2020 | 09:15:00
Nielsen has given Radio Research Consortium Inc., RRC, the go-ahead to license individual non-commercial stations for Nielsen Continuous Diary Measurement.


Logitech G and McLaren partnership ushers a new era of racing
09-04-2020 | 09:03:00
Logitech G, a brand of Logitech International, has renewed partnership with McLaren bringing about a new era of racing.


HALAL launches Lockdown Productions
09-04-2020 | 06:09:00
Lockdown Productions is a platform and showcase of work by artists who craft engaging, top-notch content in a lockdown set-up; an assembly of work produced by talent with their own studio space, equipment and self-isolation capacities.


BVN TV taps SES satellite capacity for global transmission
08-04-2020 | 12:31:06
Public broadcaster BVN TV has inked a global distribution deal with satellite telecommunication company SES for use of its satellite infrastructure.


Volkswagen motor show goes virtual for the first time
08-04-2020 | 11:51:00
Volkswagen has taken its brand show stand online for the first time following the cancellation of this year's Geneva International Motor Show.


AkzoNobel enters digital partnership with Orange Business Services
08-04-2020 | 11:36:00
Paints and coatings multinational AkzoNobel has entered into an agreement with Orange Business Services to improve its digital infrastructure.


Nielsen, Sinclair Broadcast Group enter multi-year agreement
07-04-2020 | 10:25:00
Nielsen and Sinclair Broadcast Group Inc. have renewed their agreement which will see Nielsen offer a comprehensive package of measurement services.


MediaCom Turkey secures P&G media business
07-04-2020 | 10:12:00
MediaCom Turkey has secured the Procter & Gamble, P&G, integrated media business from July 1 2020.


Samsung showcases first of its kind video call on AWS
07-04-2020 | 10:02:00
Samsung Electronics has showcased a demo of a video call on Amazon Web Services (AWS) cloud platform using Mission Critical Push-to-Talk, Data and Video.


Hearst Live and Women's Health event goes digital
07-04-2020 | 09:47:00
Hearst Women’s health 2020 went digital over the weekend through a new WH Get Fit Done Community Facebook page following the decision in March to postpone this year’s event.


Dentsu Aegis Network appoints Wendy Clark global CEO
06-04-2020 | 15:24:56
Dentsu Aegis Network, has Wendy Clark as its global CEO. She is tasked with delivering world-class marketing services and integrated solutions which are data-driven.


Dept selected as reseller of Google cloud and marketing platform
06-04-2020 | 15:13:00
Digital agency Dept has been selected to become a reseller of Google Cloud and Google marketing platform.


Adobe launches first digital economy index
06-04-2020 | 15:05:39
Adobe has launched a digital economy index, the pioneer real-time metric of the digital economy that examines trillions of online transactions across 100 million product.


Amazon Web Services unveils new security service
03-04-2020 | 13:39:00
Amazon Web Services Inc. has launched Amazon Detective, a new security service that makes it easy for customers to conduct faster and more efficient investigations.


Hearst UK launches remote pop-up creator network for branded content
03-04-2020 | 13:20:00
Premium content and experience business, Hearst UK, has launched a pop-up Creator Network of trusted editors, influencers, photographers and video creatives.


Cannes Lions 2020 cancelled
03-04-2020 | 10:06:53
Cannes Lions has announced it is cancelling the annual Festival of Creativity, which will no longer take place in October as previously planned.


WPP unveils cost reduction plan to tackle corona crisis
02-04-2020 | 14:58:00
The world’s largest advertising company WPP has suspended its £950 million share buyback plan, cancelled dividends and frozen any 2020 new hires and salary increments in a raft of cost reduction measures.