Adcombi adds video to local advertising technology
Ad Tech company Adcombi announces that it has diversified its local advertising technology by adding video to its capabilities.
In doing so, Adcombi becomes the first company in Europe to allow businesses with multiple stores / points of sale to enrich national video campaigns on a local level as well as disseminate those videos through premium video platforms.
Automotive giant Opel is the first brand to use this technology in the Netherlands for its local dealer network. The dealers are now able to set up video advertising campaigns in their own service areas, while Opel has the possibility to allocate budgets per dealer as it deems fit.
By adding video advertising to its arsenal and integrating it with its proprietary local advertising technology, the fast-growing scale-up has positioned itself as a frontrunner by anticipating two major trends within the digital ad market: the increasing demand of advertisers to show relevant ads to consumers and the ever-increasing popularity of video advertising.
Gerrit Reinders, founder of Adcombi said: "Everyone knows how popular and effective video advertising can be. However, it is remarkable that video hasn't really been used to reach local audiences with personalized messages. The main reason for this has been the dealers' lack of financial resources to create and disseminate video content. On the other hand, brands often have video content that is either not enriched on a local level or unsuitable for local purposes. By expanding our technology, we aim to bridge this existing gap in the digital landscape."
In the Netherlands, DTC Media are the experts when it comes to automotive marketing and they have propelled Opel into using Adcombi's technology. Thomas Visser, Consultant DTC Media said: "We service majority of automotive dealers in the Netherlands and advise them on how to use their online advertising budget. Local awareness is a must-have for them. Personalized ads are more relevant and show an increase in performance when it comes to approaching potential clients. Together with Adcombi, we have been able to show the value of local advertising for our customers for quite some time now. The fact that we can now add dynamic video to Opel's marketing strategy for local dealers is very cool."