Cola-Cola stops advertising to focus on COVID-19
Soft drinks multinational Coca Cola has announced that it is suspending all advertisements for its brands effective April as it seeks to dedicate more effort to its people and communities in the wake of COVID-19 pandemic.
Consequently, working with bottling partners and The Coca-Cola Foundation it is channeling $120 million to support relief efforts in the affected communities including delivery of food supplies to the needy communities, drinks and protective equipment to medical workers.
"We do this because we believe it is the right choice and because we can only make a difference by working together," the company said in a social media post. Last year the company spent $4.2 billion on global advertising of its flagship brands among them Fanta, Coca Cola Zero, Sprite and Powerade.
The manufacturer is also a major sponsor of key sporting activities including UEFA Euro, Premier League and Tokyo Olympic Games that have been postponed indefinitely as part of measures to protect the sporting community from the impacts of Coronavirus.
Other key interventions Coca Cola has rolled out to protect its community and workers include heightened cleaning and sanitization routines, focusing on high-touch surfaces, restricting visits to its plants and other facilities, encouraging remote working and suspending both local and international travel.