Ex Machina appoints Ronald ter Voert as VP Business Development & Marketing
Ronald ter Voert was has been appointed as VP Business Development & Marketing at Ex Machina effective April 1.
The Amsterdam tech company is active worldwide in the field of multiscreen strategies till interactive concepts and applications on the cutting edge of mobile, online and TV.
Ter Voert,45, currently Chief Editor at EMERCE, will focus, among other things, on devising, develop and produce new interactive media concepts and applications on the cutting edge of mobile, online and tv. For brands, broadcasters and other content creators.
He will also be responsible for the marketing of the company that is mainly active outside the Netherlands. With customers such as RTL, Red Bull, FremantleMedia, ITV, Sony Pictures Television, Twitch, WinView and NBC.
Ter Voert: "I have known Ex Machina for years as a renowned tech company that likes to be at the forefront of digital and innovation, both technologically and strategically. From multiscreen strategies for broadcasters to interactive tools for parties such as Twitch and Facebook Live. For customers in Europe, Australia, South America till the United States. One of the new areas I expect a lot from is shoppable media, where you as a consumer can buy products with your mobile in a low-threshold, inspiring and simple way. And especially the video version of it. There is already a great demand for this internationally and Ex Machina has the ambition to become a leading player in this market. "
Jeroen Elfferich, the CEO of Ex Machina said: "We are very pleased that Ronald is joining our team. Because of his broad knowledge, experience and network within the international and national media, marketing and e-commerce business, we can take the company a step further. And we expect to be able to put Ex Machina on the map even more with market parties and stakeholders that are important to us."
Gijs Vroom Publisher and Managing Director EMERCE, a.k.a the Dutch Wired added: "Of course it is unfortunate that Ronald is going to leave us after seven years, because in his job as Chief Editor he meant a lot to Emerce. I can only wish him all the best in his role as VP Business Development & Marketing and thank him for what he has done for us. He is fortunately still connected to Emerce as an advisor.”