G+J i|MS launches Premium Programmatic Europe
12-09-2017 10:30:00 | Editor: Max Vlugt | hits: 2664 | Tags:

Premium Programmatic Europe pools the digital inventory of leading quality publishers active in European premium segments. Agencies can programmatically book the offer through a single deal, and in this way simply and easily draw up pan-European campaigns. The offer is semi-transparent; all of the participating sites are known and absolutely brand-safe – a clear advantage over existing networks.

In September 2017, coinciding with the dmexco, the global trade fair for digital marketing and advertising, G+J International Media Sales (i|MS) presents its newest marketing product Premium Programmatic Europe. Premium Programmatic Europe is the joint programmatically bookable offer from leading publishers in Europe. In addition to Gruner + Jahr in Germany, the following partners are already offering their digital inventory: The Neue Zürcher Zeitung in Switzerland, Der Standard in Austria, Prisma Media in France. In addition, the following partners are in the process of being integrated: Unidad Editorial in Spain, NextRégie in France and Luxemburger Wort in Luxembourg. Since mid-August the DACH region (Germany, Austria, Switzerland) can be reached through a single deal. Further markets and publishers will be added; by the end of 2017 all important European markets should be covered.

The pan-European offer is comprised of high-quality journalistic offers and exclusively enables Private Market Place Deals. It is perfect for branding campaigns where a high quality environment plays an important role.

André Freiheit, Executive Director of G+J i|MS: "As individual publishers, each of us already has a direct programmatic business from abroad. But as soon as the briefing included several countries, the publishers were at a loss for solutions. With Premium Programmatic Europe this has changed: effective immediately we are offering agencies and trading desks a high quality alternative to the existing networks. The key difference: thanks to our hand-picked portfolio, agencies can be absolutely certain that their campaigns run in a high-quality journalistic environment that is 100 per cent brand safe."

Sascha Dolling, Director Digital Media Optimization von G+J e|MS: "The long-term G+J e|MS expertise in programmatic advertising, the international marketing know-how of G+J i|MS and its network of top-quality media partners in all of Europe form the perfect initial starting position for jointly unrolling such a project with other publishers. Our strength as publishers is our high-quality journalistic environments: as media houses, we stand for journalistic excellence and intensive investigation. In these times of fake news and alternative facts, we offer a safe platform, especially for brand-oriented campaigns."