GroupM and Zer form partnership by launching Ingage
WPP's GroupM, and Zer, a Koç Group Company, have formed a partnership to launch digital media agency Ingage. Ingage will service the rapidly growing demand for digital marketing and offer clients agile solutions that bring together GroupM's global communications services with Zer's industrial and technological expertise.
Aykut Özüner, General Manager at Zer: "We at Koç Group are committed to expanding the current digital marketing business handled by Zer with this new partnership. Ingage will draw on Zer's industry expertise to broaden its experience in the retail, durable goods, automotive, finance, local communication, and e-commerce industries."
Demet İkiler, Country Manager at WPP: "Ingage signals WPP's intent to further develop our business in Turkey. This partnership combines the global media experience of GroupM with the local market strength of Koç Group, and will target local leadership as well as regional influence.
Zer's 50-strong digital marketing team will continue to serve their clients under the brand Ingage.