Improve Digital provides Guardian with programmatic advertising platform
Improve Digital today announces a new deal to serve Guardian News & Media with its SSP advertising platform, to help further monetise the publisher’s online advertising.
Improve Digital joins a number of chosen ad tech suppliers and will utilise their strong European market footprint and tech capabilities to help the Guardian drive further revenue from European markets.
Bastiaan Spaans, SVP Commercial of Improve Digital: "We are extremely proud to be working with Guardian News & Media. Through our customer centric and transparent business and cutting edge technology we will support all their programmatic aims and deliver real tangible business returns."
Daniel Spears, Programmatic Director, Guardian News & Media: "We’re happy to add Improve Digital to our roster of ad tech partners and look forward to a good working relationship."
The collaboration will allow the premium digital content of Guardian News & Media’s to be available for monetisation for all programmatic display demand sources via 360 Polaris, Improve Digital’s SSP platform. The available inventory includes open RTB and Deal_ID’s for display, and rich media formats across multiple global markets.