Kin Community and EMG announce a strategic partnership
Digital media and entertainment company Kin Community and EEN Media Group (EMG), a women-focused online publisher in the Netherlands, announced that they have entered into a strategic partnership set to kick off today.
The Kin and EMG partnership leverages the existing relationships of EMG subsidiary Femmefab with content creators in The Netherlands. Femmefab represents more than 90 influencers and publishers focused on a female audience with an interest in fashion, beauty, health and parenting. Of the 17 million people living in the Netherlands, Femmefab reaches 6 million women.
As part of the partnership, EMG becomes Kin Community’s primary media representative in the Netherlands. Together Kin and EMG will bring industry-leading, custom digital video solutions from content creators to local advertisers across social platforms.
Kin will also expand its creator roster, with the addition of local content creators Kim Jacobs (Alboe.nl), Danique Hoofwijk (Girlscene), Kelly Caresse (kellycaresse) and Elise Joanne van Zalk-Raven (elisejoanne), among others.
Rick Matthews, VP of International, Kin Community: "EMG shares Kin's vision to help women around the world discover and create the life they want. We're excited to continue our global expansion with them as a partner providing leading brands with custom content solutions that speak directly to their target audiences."
Jorrit Kuipers, CCO and founder of EMG/Femmefab: "Kin is the number one US digital creators video network for women and we are very excited about working with them to expand our video proposition in The Netherlands. Our combined expertise in female audiences on social platforms now stretches further than our own borders, which brings the knowledge that will benefit our creators as well as our network of brands and agencies to deliver high quality branded video content in an authentic way."