Mediasmart Partners With Cedato for Optimized Programmatic Video
Mediasmart Mobile - a mobile technology company whose DSP (Demand Side Platform) optimizes the media buying process to maximize engagement - has partnered with programmatic video operating system provider, Cedato.
The partnership will allow mediasmart to enhance delivery of its customers’ video ads across multiple device types - optimizing their advertising yields and providing significantly higher fill rates, which is critical when delivering video ads programmatically.
With a wide range of parameters requiring consideration for video ad delivery, Cedato’s video OS will allow mediasmart´s self-serve customers to automatically resolve compatibility and latency issues, while reducing abandoned impressions. Mediasmart customers using Cedato´s SaaS platform can reduce advertiser costs significantly and access enhanced campaign capabilities, using mediasmart’s predictive targeting algorithm to optimize ad delivery across any placement on mobile.
“We see more and more advertisers relying on video to communicate with their audience and demand for video on programmatic, and specifically on mobile devices, is increasing dramatically.” said Noelia Amoedo, CEO, mediasmart. “Cedato’s innovative solution is critical to capitalising on this opportunity, as it enables tracking and real time yield optimisation of video delivery”
“Video is becoming a key format for brands’ audience engagement, said Dvir Doron, CMO of Cedato. Our platform powers 15 billion video views across a two million sites and apps each month, and we're thrilled to partner with mediasmart in enabling our mutual customers to easily scale their video operation".
Mediasmart Mobile is the first Spanish company focusing on the real time optimization of mobile advertising (both on smartphones and tablets) using its proprietary technology platform.
Mediasmart Mobile was one of the first movers into the mobile programmatic ecosystem, having launched in Jan 2012. It gives access to global mobile inventory - both in mobile apps and web - from more than twenty seven ad exchanges/SSPs, and it has successfully proven throughout the years that its algorithms can effectively manage big data to deliver results. A proven and scalable technology, currently handling more than 800,000 ad requests per second, Mediasmart Mobile can be used directly by clients on a self-serve basis or via APIs, and it handles both RTB and programmatic direct buys.
Located in Madrid, London, Paris and Tel Aviv, mediasmart Mobile includes a team of mobile and advertising experts, and is backed by well-known investors KOMM Investment (Michael Kleindl) and Kibo Ventures (Aquilino Peña).
Cedato is a programmatic operating system for modern video, offering publishers and advertisers a comprehensive SaaS-based video technology stack, enhancing value and viewing experience. Cedato's technology and private marketplace power over 15B video impressions each month across 2 million sites and apps, across mobile, web and connected TV. The company operates out of NY and Tel Aviv, and was recognized by Frost and Sullivan and Red Herring for growth and leadership.