Nielsen, Scripps enter measurement services deal
Nielsen and E.W. Scripps Company have entered into a multi-year agreement which will see Nielsen provide a comprehensive suite of measurement services for the Scripps local television stations, including those recently acquired from Raycom, Cordillera and Tribune. The arrangement includes Nielsen’s Local TV Measurement, Nielsen Scarborough, NLTV, Ad Intel, Arianna and Nielsen Grabix.
Brian Lawlor, President of Local Media at Scripps: “As local measurement becomes increasingly complex, we are pleased to include Nielsen data in the comprehensive suite of tools we deploy across all of our markets. With Nielsen as our partner, we are confident Scripps will continue to provide the highest level of service and expertise to our viewers, our advertising partners and the communities we serve.”
Catherine Herkovic, Managing Director and EVP, Nielsen Local: “Scripps is one of the most innovative broadcasters in the industry and is a leader in providing advertisers access to viewers across traditional and digital platforms. We are thrilled to continue our longstanding relationship with Scripps and to collaborate on how to best monetize its key audiences using our unique suite of solutions.”