Nielsen, Sinclair Broadcast Group enter multi-year agreement

Global measurement and data analytics company Nielsen and Sinclair Broadcast Group Inc. have renewed their agreement which will see Nielsen offer a comprehensive package of measurement services for all of Sinclair’s 191 local television stations and one regional cable news channel in 89 markets, 22 regional sports network brands, several Digital Television Networks, as well as its cable network Tennis Channel.

The deal covers Nielsen Scarborough, Ad Intel, Arianna and Grabix, on top of Digital in TV ratings measurement in select markets and platforms.

Catherine Herkovic, EVP, Managing Director, Nielsen Local: “As Sinclair has acquired and diversified its portfolio of media platforms, Nielsen’s solutions continue to be utilized across these assets including local TV measurement solutions for regional sports networks and out-of-home services. We are proud to extend our longstanding alliance with Sinclair to power its strategic measurement initiatives that deliver bottom-line results relied upon by advertisers.”

Last year Nielsen said it had finalized a major transformation of its local television business combining advanced meter technology, big data and people-powered panels into its Local TV measurement service. This announcement of new currency measurement marked the capstone of a comprehensive overhaul across 208 local markets.

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