Pinterest selects VidMob
VidMob has been selected to join the Pinterest Marketing Partner program in the newly launched Creative specialty. Pinterest launched this program to help companies maximize opportunities to engage Pinners with high caliber video assets. Developing motion based Pins for brands across every industry vertical, VidMob has become a go-to for marketers looking to inspire consumers with creative expressions of products and services.
Tapping into VidMob's global network of expert video creators and deep learning creative insights, brands can quickly scale production of high-performance Pins that drive brand favorability and purchase intent.
Alex Collmer, Founder and CEO VidMob: "Pinterest is leading the way with visual discovery and we know that high quality creative is what drives engagement and performance, so we couldn't be more thrilled to partner with Pinterest on this journey as a Pinterest Marketing Partner."
To commemorate the partnership, Pinterest and VidMob co-hosted a party at the Cannes Lions Festival of Innovation this past week, attended by leading brands and agencies. Themed Cocktails & Creativity, the event featured live editing by one of VidMob's top editors, giving party-goers a chance to see themselves in video Pins.