Sellbranch expands their offering with the acquisition of Widespace
European Ad sales specialist Sellbranch has announced the strategic partnership with Widespace, the Swedish supplier of an AI driven technology to build brands and reach audiences in a brand safe mobile environment.
Widespace offers a mobile programmatic buying platform for advertisers. Together with Sellbranch's mother company, the Blue Orange Group resulting from the merge between Improve Digital and Orange Games, the companies join forces in order to build Europe's leading digital eco-system with over 480 staff in 23 offices throughout Europe.
With a massive reach of over 400 million users across Europe, owned and operated technology and a GDPR secured data ecosystem, media sales and technology capabilities, the joint companies will create tremendous value for advertisers and publishers alike.
Fredrik Sellgren, CEO and Founder of Sellbranch, says about the acquisition: "We are very proud to announce the purchase of Widespace today. We believe that consolidation is one of the keys to be able to provide high quality advertising opportunities and technologies. By bringing the propositions of Sellbranch, Widespace and Improve Digital closer together we join forces in offering publishers and advertisers both end-to-end products that cover all aspects of the programmatic process, including data packages. This is a great step that will accelerate the success of our clients' advertising goals."