SpotX, Pluto TV target Latin America in new programmatic deal
Global video advertising service SpotX has inked a deal with US free ad supported streaming platform Pluto in an arrangement that will see SpotX assist Pluto TV power the video monetization of its content across several countries in Latin America before the end of the year. Among the target countries include Mexico, Brazil, Honduras, Panama, Paraguay, Nicaragua, Argentina and Chile among others.
In Latin America, Pluto TV has earned a name for offering a programming cocktail with hit television series and award-winning movies across a variety of genres.
The ad-supported streaming platform debuted last month with over 60 major media and content providers for Spanish speaking audiences. The service features a variety of channels, including action, comedy, drama, horror, games, sports, music, kids & family, cooking, travel, mysteries, wildlife and reality.
It will also continue to add premium content channels and plans to offer more than 70 channels by the end of the year. Pluto TV Latin America complements premium and linear TV offerings and is available via Pluto.tv, on Apple TV, Android TV and iOS and Android apps.
The latest collaboration with SpotX opens up new opportunities for media buyers to place their ad campaigns around Spanish language OTT content and reach a whole new audience of OTT viewers.
SpotX’s Demand Facilitation services will bring a diverse group of buyers to Pluto TV including auto, retail, CPG, and entertainment, creating more variety on Pluto TV, avoiding a stagnant viewing experience, and enabling more advertisers to reach untapped Spanish speaking OTT audiences.
Felipe Cortelezzi, Director, AVOD Monetization, Pluto TV Latin America: “As a company that’s focused on creating the very best television experience, we partnered with SpotX to support the launch of Pluto TV in Latin America because they have unmatched expertise in driving programmatic demand for OTT and can help us efficiently maximize our platform’s advertising capabilities.”
Ryan Kenney, VP, Platform, SpotX: “Pluto TV offers an exceptional viewer experience to audiences and consumer demand for their content is high. We’re excited to partner with Pluto TV again as they expand into Latin America by connecting advertisers with their premium, brand-safe inventory tailored for highly engaged, native language speaking audiences.”
SpotX has established itself in Latin America for the last two years even as its OTT footprint has continues to grow world over.