The Kremer Collection unveils the concept and design of The Kremer Museum
At an exclusive event at Sotheby’s New York for select guests from the art world and technology industry, the Kremer Collection announced the launch of the Kremer Museum, an innovative new concept that combines cutting-edge technology with world-class masterpieces. Designed by architect Johan van Lierop, Founder of Architales and Principal at Studio Libeskind, the museum will feature over 70 17th Century Dutch and Flemish Old Master paintings from the Collection and will be accessible exclusively through Virtual Reality (VR) technology.
For the creation of the museum, each painting has been photographed between 2,500 and 3,500 times using the photogrammetry technique to build one ultra high resolution visual model for each painting, allowing the museum’s visitors to enjoy a deeply immersive experience with the paintings. Using VR technology, visitors will be able to examine the artworks’ surface and colors up-close, as well as view the reverse of the paintings to explore each work’s unique stamps of provenance.
George Kremer, Founder of the Kremer Collection: "Our journey as collectors has always been about finding the highest quality artworks and simultaneously finding ways to share them with as many people as possible. My wife Ilone and I believe we can make a greater contribution to the art world by investing in technology rather than in bricks and mortar for our collection."
Johan van Lierop, architect: "To design a museum without gravity, plumbing or code regulations is a dream for every architect."
Van Lierop: "I think VR is to the 21st century what Dutch Realism was for the Golden Age, allowing the observer to escape into an alternative reality or mindset. Architecture often uses VR to enhance a project’s representation before it is built, often for real estate sales purposes, but using VR to embrace architecture as a spatial experience on itself was very unique to me. VR opens up a whole new realm for the architectural practice, where ideas and concepts are no longer bound to the limits of passive visuals but can be a fully immersive experience."
This virtual museum, which features meticulously recreated paintings and an exceptional space whose design alludes to the scientific and artistic vigor of the Golden Age, will be a leap forward in making it truly possible for the public to experience masterworks in a museum setting, regardless of background and location.