Winners of Red Dot Award: Communication Design 2018 selected by jury
17-08-2018 07:51:34 | Editor: Max Vlugt | hits: 539 | Tags:

High quality, well thought through, convincing – these are the projects that fill the jury for the Red Dot Award: Communication Design with enthusiasm. In 2018, designers, agencies and companies from 45 countries entered the competition for the sought-after award. They handed in a total of 8,610 works in the competition. From those submissions, the jury selected the winning designs in 17 categories and thus awarded this year's best entries from the international communication design and creative scene.

Red Dot Award records more entries

The Red Dot Award: Communication Design noted a 7 percent increase in the number of entries in a year-on-year comparison. The categories Interface & User Experience Design, Spatial Communication and Apps were particularly well represented, with 44 percent, 25 percent and 17 percent more entries than in 2017 respectively. In 2018, the participants in the competition came from 45 countries, which is five fewer than in 2017. For the first time, projects were submitted from Egypt, Armenia, Ireland and the United Arab Emirates.

Professor Dr. Peter Zec, founder and CEO of the Red Dot Award: "We are delighted that 2018 once again saw more designers and companies find their way to us than in the previous year. The higher number of entries is confirmation for us that we have got lots of things right and proof of the global trust placed in us when it comes to evaluating design. It bears testimony to the quality of the competition and in particular to the status enjoyed by our seal of quality."

The works entered in the competition were scrutinised in mid-July. Over several days, 24 jurors evaluated the competition entries in terms of their design performance and creativity.

Bettina Schulz, Red Dot jury member and editor-in-chief of magazine novum – World of Graphic Design: "We jury members are given enough time to assess, discuss and evaluate all of the works individually – it is an international competitive exhibition that reflects the status quo in the industry pretty accurately each year.

With their individualised expertise, the jurors, who stem from nine countries, evaluate the professional and cultural aspects of design appropriately. Depending on the type of work, they also consider and weigh up different criteria such as the idea, the recognition value and the understandability of the work.

Johnason Lo, jury member: "Red Dot has a panel of jurors from different professions and cultures, says jury member Johnason Lo from Taiwan. Yet we all agree on what good design looks like, the motion design expert goes on to say."

The jury members arrive at their decision by jointly critiquing the entries. They make a final decision on the winner of an award/

Andrea Finke-Anlauff, juror and interaction design expert: "The quality of the entries is impressive. Inspiring discussions take place within the interdisciplinary team. Some of those discussions are tough, but they always lead to fair and shared decisions."

The jury only gives an award to entries that win it over with good design quality and creativity.

Zec: "In 2018, only 8.2% of all entries merited an award. This highlights the high standards placed on the works by the jury members. They awarded the Red Dot to 649 projects. With the Red Dot: Best of the Best, the experts also recognised the very high design quality and creative achievement of 58 works, just 0.7% of all entries."

Top individual award won 7 times
All laureates that receive a Red Dot: Best of the Best can hold out hope of also winning the Red Dot: Grand Prix. That's the highest individual prize in the Red Dot Award: Communication Design and can – but does not have to – be awarded in each of the 17 categories in the competition. In 2018, the Red Dot: Grand Prix was bestowed on just seven works – the best in its category in each case. 

These winners will be announced at the award ceremony on 26 October 2018. The Red Dot Gala and Designers' Night mark the culmination of the competition year, where the world's creative and design scene converges in Berlin. On that evening, the roughly 1,400 international guests will also find out which up-and-coming talent has won the Red Dot: Junior Prize with its prize money of 10,000 Euros. They will also be present when the Red Dot: Agency of the Year and the Red Dot: Brand of the Year are officially honoured. 

Result of the Red Dot Award: Communication Design 2018

Entries: 8,610
Participating countries: 45

Awards:
Red Dot: 649
Red Dot: Best of the Best: 58
Red Dot: Grand Prix: 7
Red Dot: Junior Prize: 1

www.red-dot.org/cd