WPP acquires Design Bridge Limited
WPP announces that it has acquired Design Bridge Limited (Design Bridge), an independent brand design agency. Design Bridge combines strategic thinking, intuition and creative excellence to bring brands to life through great ideas that connect with people.
In addition to its London headquarters, the agency has operations internationally, with studios in Amsterdam, New York and Singapore, employing around 400 people. Design Bridge will operate as a distinct and independently-positioned brand within the WPP group.
Design Bridge's revenues for the year ended 31 December 2016 were approximately 40 million pounds, with gross assets of approximately 28 million pounds as at the same date.
This acquisition continues WPP's strategy of investing in important sectors and markets and further strengthening its capabilities in branding and identity. WPP's branding & identity group collectively generates revenues (including associates) of nearly 400 million dollar and employs around 2000 people worldwide. In the UK, WPP's second largest market, WPP companies (including associates) generate revenues of 3.4 billion dollar and employ 16.000 people.