tagresults
Youtube ranked top in the IPG Mediabrands responsibility audit
IPG Mediabrands has released its Media Responsibility Audit, as part of a larger effort aimed at enhancing brand safety and media responsibility in advertising.
Gallo Winery selects UM as media agency of record
US- based world's largest family-owned winery E. & J. Gallo Winery has picked IPG Mediabrands’ global marketing and media agency network UM as its media agency of record.
IPG Media Lab, Magna study quantifies human presence value in ads
The subject of quantifying digital ad viewability has received new insights from a new study conducted by MAGNA and IPG Media Lab.
Using tech to reach HVAs yields 50 per cent higher returns, study
New advanced technologies of using people-based IDS to reach high value audiences are delivering 50 per cent more returns for advertisers a new study by Magna and IPG Media Lab shows.
Interviews.
[Startup Interview] Vimbai Malandu, Co-Founder, YuPlan Limited, Zimbabwe
YuPlan Limited is a Zimbabwe digital startup that allows customers to book a venue from anywhere in the world. The platform holds a selection of venues from office spaces, residential plots, gardens, school halls and sports fields among others.
[Startup Interview] Sanyogita Patil, CEO, Ahlan Emirate, United Arab Emirates
Ahlan Emirate has introduced a unique marketing offering that includes free SEO, increased web presence and connecting businesses to prospective customers through its digital directory.
[Startup Interview] Anton Herbst, CEO, Vincula Holdings, South Africa
Vincula Holdings is a startup connecting employers, project sponsors, contractors, subcontractors and suppliers through a platform that also seeks to provide participants with worldwide and focused exposure.
[Startup Interview] Tanaka Manjengwa, Managing Director, Newcorn Branding, South Africa
Newcorn Branding is a South African startup that offers new and upcoming companies innovative marketing structures and assists in brand identity through creative conceptualization.
[Startup Interview] Ian Sendagala, CEO, eFoods Trade, Uganda
eFoods Trade is an African online B2B marketplace connecting African foods to the global markets. The platform targets food importers, exporters, distributors, and manufacturers.
More Interviews
