Youtube ranked top in the IPG Mediabrands responsibility audit
IPG Mediabrands has released its Media Responsibility Audit, as part of a larger effort aimed at enhancing brand safety and media responsibility in advertising.
Gallo Winery selects UM as media agency of record
US- based world's largest family-owned winery E. & J. Gallo Winery has picked IPG Mediabrands’ global marketing and media agency network UM as its media agency of record.
IPG Media Lab, Magna study quantifies human presence value in ads
The subject of quantifying digital ad viewability has received new insights from a new study conducted by MAGNA and IPG Media Lab.
Using tech to reach HVAs yields 50 per cent higher returns, study
New advanced technologies of using people-based IDS to reach high value audiences are delivering 50 per cent more returns for advertisers a new study by Magna and IPG Media Lab shows.