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22-02-2017 15:01:00 | Editor: Default Admin User | hits: 99424 | Tags:

Ad format diversification delivers higher returns on investment, survey
10-07-2020 | 09:06:00
A new study posits that diversifying ad formats in digital advertising can help marketers better convey their story and create bigger impact on awareness, brand favorability, as well as research and purchase intent.


IPG MediaBrands unveils principles to guide brand safety and responsibility in advertising
09-07-2020 | 09:45:00
In a bid to balance between brand safety and responsibility in advertising, IPG MediaBrands has unveiled its ten Media Responsibility Principles, MRP.


Global ad revenue to fall by 7 per cent in 2020, Magna forecast
16-06-2020 | 10:06:42
The global economic recession occasioned by COVID-19 is set to hit the advertising spend which will in turn shrink the media advertising revenue by $42 billion in 2020.


IPG Media Lab, Magna study quantifies human presence value in ads
13-05-2020 | 10:45:00
The subject of quantifying digital ad viewability has received new insights from a new study conducted by MAGNA and IPG Media Lab.


Using tech to reach HVAs yields 50 per cent higher returns, study
16-04-2020 | 11:12:00
New advanced technologies of using people-based IDS to reach high value audiences are delivering 50 per cent more returns for advertisers a new study by Magna and IPG Media Lab shows.


Global ad market to record single digit growth amid COVID-19, Magna
31-03-2020 | 09:19:00
Slower sales and profits coupled with a lull in business activities occasioned by the coronavirus crisis are set to take a toll on global advertising.