Global marketing communications agency, Wunderman Thompson, a subsidiary of WPP, has acquired French customer experience consultancy firm Velvet Consulting.
A new report has put to question the dominant perception that young people are care-free, thoughtless and irresponsible revealing that today’s teenagers are indeed well informed and socially aware.
WPP’s media investment arm GroupM, has unveiled its latest white paper on what ‘life after lockdown’ portends for brands across Southeast Asia.
WPP’s media investment group Group M has launched a Multicultural Marketplace in the U.S with a comprehensive and growing list of Black and Hispanic owned and focused publishers.
The world’s most valuable brands have seen their total brand value increase by 5.9 per cent despite the economic, social and personal impacts of COVID-19, according to a new ranking.
Global marketing communications company Ogilvy has appointed Andy Main Global CEO effective end of July.
WPP has unveiled a raft of actions and commitments it says will help it combat and address racial injustice and support Black and minority ethnic talent.
GroupM, WPP’s media investment group, has released a new brand safety report that offers new category-specific recommendations for marketers on the future of brand safety.
WPP has entered into a partnership with kidtech platform SuperAwesome that seek to champion privacy standards for children in the global digital space.
WPP has appointed Simona Maggini Country Manager for Italy, taking over from Massimo Costa who has decided to step down from the role.
WPP’s agency Mindshare has released the fourth ‘New Normal’ COVID-19 tracker that polled 1,000 persons in each market across 10 global markets.
WPP’s end-to-end Creative Commerce agency, Geometry Global, has appointed Katie Streten as Head of Strategy for Middle East & North Africa region.
Nick Lawson has been appointed as MediaCom Global CEO starting July 1 2020 as the current Worldwide Chariman and CEO Stephen Allan steps down after 12 years at the helm
WPP media agency Mindshare, has released the latest ‘New Normal’ COVID-19 tracker, its third so far that has been monitoring consumer behaviours in the wake of coronavirus crisis.
WPP agency Mindshare has released a new COVID-19 tracker, the second of such trackers, that has been surveying 1,000 people across 10 global markets.
MediaCom Turkey has secured the Procter & Gamble, P&G, integrated media business from July 1 2020.
The world’s largest advertising company WPP has suspended its £950 million share buyback plan, cancelled dividends and frozen any 2020 new hires and salary increments in a raft of cost reduction measures.
Geometry, WPP’s end-to-end Creative Commerce agency has promoted Nick Walsh to first-ever CEO of Middle East, North Africa effective immediately.
Customers are more inclined to TV advertisements which they feel are less intrusive than digital marketing.
Beiersdorf, a provider of innovative, high-quality skin care products, has appointed WPP to be the lead global agency for its iconic global derma and healthcare brands
WPP has been ranked as the most effective marketing communications company in the world in the 2019 Effie Index.
WPP marked the opening of its new Amsterdam campus as it continued the roll-out of its global co-location strategy.
WPP has announced the appointment of Cindy Rose OBE to its Board as a non-executive director.
WPP has announced the results of its strategic review, setting out a new plan to return the business to growth.
WPP today announced that Wunderman and J. Walter Thompson will unite to form Wunderman Thompson, a creative, data and technology agency built to inspire growth for its clients
Sir David Attenborough, one of the world's most famous naturalists, will bring the voice of millions of citizens to the UN Climate Change Conference later this year as part of a new UN campaign, the People's Seat.
Over the past five months, WPP has been working with Ford Motor Company on its future marketing and advertising relationships. At the conclusion of the review, WPP will be responsible for activating the Ford brand through key channels and regions
WPP has been awarded the stewardship and activation of the Sunlight brand across Africa following a competitive pitch process.
WPP is to create a campus in Prague, bringing together 12 of its agencies under one roof.
WPP has announced investments in its business in India, in line with its long-term growth objectives in this important market.
Shell has placed four WPP agencies on its eight-strong global "Creative Agency of the Future" roster.
WPP's GroupM, and Zer, a Koç Group Company, have formed a partnership to launch digital media agency Ingage
Speculation surrounding the first potential acquisition for Sir Martin Sorrell’s S4 Capital is reaching fever pitch with attention focused on Dutch digital production specialists MediaMonks
In the first four months of 2018, the Group’s like-for-like revenue less pass-through costs was up marginally.
Unilever and WPP have launched a on-site collaboration with Unilever Foundry and its startup community. The initiative sees the creation of a flexible new Team Unilever model, with specialist expertise from various WPP agencies
WPP has acquired full ownership of Y&R and Wunderman joint venture agency assets across Southeast Asia and Taiwan, and Dentsu Sudler & Hennessey in Japan, following a share swap transaction with Dentsu Inc
The reported revenue went down 4.0% at £3.555 billion, currency headwinds of 6.0% resulting in constant currency revenue up 2.0%, like-for-like revenue up 0.8%.
Martin Sorrell has stepped down as Chief Executive Officer of WPP effective immediately. Roberto Quarta, Chairman of WPP, becomes Executive Chairman until the appointment of a new Chief Executive Officer
WPP announces that it has acquired Bomtempo, Anahory & Ralha – Serviços Criativos, S.A. (BAR), a leading independent creative agency in Portugal
WPP announces that it is taking a minority stake in IR Media Ventures Corp. Fatherly, a digital media company producing content for millennial parents in the US.
WPP announces that its wholly owned global digital agency Wunderman has acquired a majority stake in Pierry
Gimlet’s advertising and branded-content clients include Alphabet Inc., Ford Motor Company, PepsiCo, Match Group, eBay, Blue Apron, Goldman Sachs and Microsoft Corporation and was founded in 2014. It employs 85 people
In addition to its London headquarters, the agency has operations internationally, with studios in Amsterdam, New York and Singapore
US-based virtual reality/augmented reality entertainment and technology company is led by film maker and music video director Chris Milk and technologist Aaron Koblin