WPP subsidiary Wunderman Thompson acquires Velvet Consulting
Global marketing communications agency, Wunderman Thompson, a subsidiary of WPP, has acquired French customer experience consultancy firm Velvet Consulting.
Google expands audio ad options to respond to growing demand
Google has announced the expansion of its Ad Manager tool for programmatic audio placements, with addition of new features and audio forecasting capabilities.
Verizon Media and AMCO ink multiyear advertising partnership
Verizon Media and AMCO, a subsidiary of América Móvil, have formed a strategic partnership for AMCO to become the exclusive reseller in Mexico of certain of its advertising products.
World Out of Home Organization launches #OurSecondChance global digital campaign
The World Out of Home Organization, WOO, has launched a worldwide Digital Out of Home campaign - #OurSecondChance by recently appointed UK creative agency New Commercial Arts.
[Startup Interview] Sanyogita Patil, CEO, Ahlan Emirate, United Arab Emirates
Ahlan Emirate has introduced a unique marketing offering that includes free SEO, increased web presence and connecting businesses to prospective customers through its digital directory.
[Startup Interview] Tanaka Manjengwa, Managing Director, Newcorn Branding, South Africa
Newcorn Branding is a South African startup that offers new and upcoming companies innovative marketing structures and assists in brand identity through creative conceptualization.
SpotX invests in ad platform SpringServe
Global video advertising company SpotX, has announced a strategic investment in SpringServe, an ad serving platform for over-the-top (OTT) and connected TV (CTV).
Four out of 5 CTV viewers watch ad supported content, SpotX survey
SpotX working with US research firm Mintel has released the first global connected TV, CTV, viewership report that captures the characteristics of US CTV viewers and their viewing habits.
TikTok self-serve ad platform now accessible to businesses globally
TikTok has announced that the self-self-advertising platform that was previously only available to select customers and only available in a select number of markets is now accessible to all businesses globally:
Ad format diversification delivers higher returns on investment, survey
A new study posits that diversifying ad formats in digital advertising can help marketers better convey their story and create bigger impact on awareness, brand favorability, as well as research and purchase intent.
IPG MediaBrands unveils principles to guide brand safety and responsibility in advertising
In a bid to balance between brand safety and responsibility in advertising, IPG MediaBrands has unveiled its ten Media Responsibility Principles, MRP.
Total value of the top 100 global brands hits $5 trillion, survey
The world’s most valuable brands have seen their total brand value increase by 5.9 per cent despite the economic, social and personal impacts of COVID-19, according to a new ranking.
ADCN announces Dutch Creativity Awards 2020 winners
ADCN has announced the winners of the Dutch Creativity Awards 2020: the awards for the best creative ideas and craftsmanship in advertising and design in the Netherlands.
Unilever suspends US Facebook, Instagram and Twitter ads over hate speech
Unilever has announced that it was suspending brand advertising in social media platforms Facebook, Instagram and Twitter in the US as part of the ‘Stop Hate for Profit’ campaign.
SpotX, Acxiom partnership bolsters IPG data driven video advertising
SpotX has partnered with data and technology foundation for marketers Acxiom to offer enhanced audience-based buying capabilities and improved inventory matching using Acxiom’s data.
Ogilvy appoints Andy Main as Global CEO
Global marketing communications company Ogilvy has appointed Andy Main Global CEO effective end of July.
WPP announces raft of actions, resources to fight racism
WPP has unveiled a raft of actions and commitments it says will help it combat and address racial injustice and support Black and minority ethnic talent.
SpotX inks video ad deal with music streaming platform JOOX
SpotX has partnered with Asia’s music streaming platform JOOX in a deal that will see SpotX assist JOOX monetize content across all screens and streams.
ADCN announces nominees for Dutch Creativity Awards 2020
ADCN has released the list of nominees for the 2020 Dutch Creative Awards spread across advertising, design and craft and next categories.
Global ad revenue to fall by 7 per cent in 2020, Magna forecast
The global economic recession occasioned by COVID-19 is set to hit the advertising spend which will in turn shrink the media advertising revenue by $42 billion in 2020.
Group M releases brand safety report for marketers
GroupM, WPP’s media investment group, has released a new brand safety report that offers new category-specific recommendations for marketers on the future of brand safety.
[Startup Interview] Anton Kooijman, Elwin Gastelaars, Founders, Be-Addy, The Netherlands
Dutch startup Be-Addy works with media agencies and advertisers to create, optimize and automate their media plans. Anton Kooijman, Elwin Gastelaars, the founders of the online advertising company elaborate.
Disney taps into Nielsen Addressable TV Beta Program
Disney Media Networks has joined Nielsen’s Addressable TV beta program which will now allow it to test, evaluate and experience Nielsen’s addressable TV advertising capabilities and technology.
HSBC, BP and Milka win in Kantar’s creative effectiveness awards
BP’s Blind Date, Milka’s Christmas ad Give to those who give the most and HSBC’s CSR Birmingham are the most effective ads according to Kantar’s inaugural Creative Effectiveness awards.
MediaMonks Lab team trials use of AI in video conferencing
MediaMonks Lab team has experimented how machine learning can augment video conferencing in a bid to break from the monotony of repetitive video calls that have become the new normal during the Covid-19 times.
Sonos, Targetspot radio monetization service launches in six countries
Sonos Radio, a free, ad-supported streaming radio service that was launched in April 2020 and monetized by Targetspot's digital audio advertising solutions continues to grow its footprint.
MediaMonks parent company S4Capital's share price hits record high
S4Capital, the owner of MediaMonks, has achieved the highest share price ever at the London Stock Exchange shaving stood at £ 251 on May 22, 2020.
WFA launches world’s first guide on data ethics for brands
The World Federation of Advertisers has launched the world’s first guide for brands on data ethics in advertising, designed to provide clear actions and practical guidance.
WPP and SuperAwesome raise children privacy standards in digital space
WPP has entered into a partnership with kidtech platform SuperAwesome that seek to champion privacy standards for children in the global digital space.
Simona Maggini appointed WPP County Manager for Italy
WPP has appointed Simona Maggini Country Manager for Italy, taking over from Massimo Costa who has decided to step down from the role.
MeMo² THX. platform nominated for IAB Europe Research Awards
Independent marketing and business consulting agency MeMo² has been shortlisted in six categories of the IAB Europe Research Awards 2020 for its THX. case.
SpotX expands comprehensive Measurement and Attribution Suite
Global video advertising platform, SpotX has announced the expansion of its comprehensive Measurement and Attribution Suite.
Multinationals extend ad spend squeeze amid COVID-19, WFA tracker
Large multinationals world over could scale back on spending as the impacts of coronavirus continue to take a toll on businesses, the latest World Federation of Advertisers, WFA, Covid-19 Response Tracker shows.
SpotX, Pluto TV target Latin America in new programmatic deal
SpotX has inked a deal with US free ad supported streaming platform Pluto in an arrangement that will see SpotX assist Pluto TV power the video monetization of its content.
Univision joins Nielen's Addressable TV Platform
US-based Hispanic media company Univision Communications Inc. has joined Nielsen’s Addressable TV platform beta program.
IPG Media Lab, Magna study quantifies human presence value in ads
The subject of quantifying digital ad viewability has received new insights from a new study conducted by MAGNA and IPG Media Lab.
TikTok mulls revenue share with influencers in new ad format
TikTok is working on a new advertising model that will give advertisers the option of using call-to-action buttons such as ‘shop now’ within influencer content.
Corona crisis redefines digital marketing mixes, Gartner
As the novel corona virus pandemic continues to disrupt how businesses operate, brands are innovating by going digital in what now presents an opportunity for marketing leaders.
Coca-Cola digital ads celebrate humanity amid Covid-19
Coca-Cola has unveiled a series of online films appreciating the everyday support and togetherness being exhibited in the wake of coronavirus crisis.
Sonos and Targetspot ink global sales partnership
Sonos has launched exclusive global sales partnership with Targetspot.
Publicis Groupe launches business outcomes tool for midsized companies
Publicis Groupe has launched The Pact, a new solution that is targeting U.S. midsized businesses with guaranteed outcomes to leverage their return-on-advertising spend.
Verizon Media unveils platform targeting content owners
Verizon Media has announced a host of capabilities meant to assist content owners, broadcasters and service providers monetize content in innovative ways and grow audiences.
Covid-19 induced marketing budget cuts to hit advertising hard, survey
Seventy-six percent of marketing leaders have predicted a dip in marketing budgets as Covid-19 pandemic continue to take a toll on businesses in a survey of 360 respondents carried out by Gartner Inc.
SpotX in Video PSAs partnership with media owners on tackling Covid-19
Global video advertising platform SpotX has partnered with its media owner partners worldwide in tackling the corona virus crisis.
WFA unveils guide on diversity and inclusion in marketing
World Federation of Advertisers has launched a report on inclusion and diversity that in the marketing sector offering brand marketers and agencies guidelines on improving performance in the industry.
Publicis Groupe announces strong action amid coronavirus crisis
French advertising firm Publicis Groupe has posted a 17 per cent growth in net revenue for the first quarter of 2020 compared to the same period last year.
eBay launches programme to introduce small businesses to e-commerce
eBay has launched an accelerator programme dubbed “Up & Running,” that seeks to help retailers without an e-commerce presence transition to selling online.
Eighty per cent of multinationals defer campaigns amid Covid-19, WFA
Four out of every five marketers in major multinationals are postponing planned campaigns due to the Coronavirus crisis.
WPP unveils cost reduction plan to tackle corona crisis
The world’s largest advertising company WPP has suspended its £950 million share buyback plan, cancelled dividends and frozen any 2020 new hires and salary increments in a raft of cost reduction measures.
Traditional media brands most trusted in UK amid corona virus crisis
BBC, Sky News and Guardian remain the most trusted sources of information in UK during the Corona virus crisis according to the latest study from the Havas Media Group.
Consumers express concerns over digital advertising
Customers are more inclined to TV advertisements which they feel are less intrusive than digital marketing.
Cola-Cola stops advertising to focus on COVID-19
Soft drinks multinational Coca Cola has announced that it is suspending all advertisements for its brands effective April.