WPP’s media investment arm GroupM, has unveiled its latest white paper on what ‘life after lockdown’ portends for brands across Southeast Asia.
Even as many companies continue cutting back on marketing budgets as a result of Corona virus, 73 per cent of Chief Marketing Officers expect the pandemic’s negative impact to be short lived.
Dutch businesses under a coalition have committed to champion sustainability as a key driver in the COVID-19 recovery plans at both national and European Union (EU) level.
About one third of the world population believe tech has enabled them to connect with friends, family and the world around them during lockdown.
WPP’s agency Mindshare has released the fourth ‘New Normal’ COVID-19 tracker that polled 1,000 persons in each market across 10 global markets.
Large multinationals world over could scale back on spending as the impacts of coronavirus continue to take a toll on businesses, the latest World Federation of Advertisers, WFA, Covid-19 Response Tracker shows.
As the novel corona virus pandemic continues to disrupt how businesses operate, brands are innovating by going digital in what now presents an opportunity for marketing leaders.
WPP media agency Mindshare, has released the latest ‘New Normal’ COVID-19 tracker, its third so far that has been monitoring consumer behaviours in the wake of coronavirus crisis.
Tech giants Google and Apple have announced a new partnership focusing on the use of Bluetooth technology to help governments and health agencies reduce the spread of the virus.
The Coca-Cola Company has pledged over $100 million in support for COVID-19 relief efforts in communities across the world.
The Coca-Cola Company is channeling its marketing resources into relief efforts as the world grapples with the corona virus crisis.
Millenials and Generation Z are feeling the impacts of the coronavirus more severely than any other generation as their household incomes become depressed according to the latest Covid-19 Barometer.
Up to 87 per cent of Millenials and Gen Z have invested in limiting the spread of Covid-19 a new report by global independent youth media company Vice Media Group posits.
Netflix has announced it will invest one million euros in Netherlands to bolster a new relief fund targeting film and TV productions struggling in the wake of coronavirus crisis.
Global video advertising platform SpotX has partnered with its media owner partners worldwide in tackling the corona virus crisis.
Philips has launched an online portal that allows Dutch hospitals to seamlessly share Cobid-19 patient data among themselves as efforts to keep the pandemic at bay escalates.
French advertising firm Publicis Groupe has posted a 17 per cent growth in net revenue for the first quarter of 2020 compared to the same period last year.
We are living in unprecedented times. The widespread outbreak of coronavirus has created uncertainty across industries, fashion retail being particularly vulnerable.
KLM Royal Dutch Airlines has partnered with Royal Philips and the Dutch government to create a special cargo air bridge between the Netherlands and China
Uber for Business has announced the expansion of its Uber Eats product to more than 20 countries in 2020 with initial launches in United Kingdom, Canada, France and Brazil.
Heineken has announced a raft of measures it has been implementing since the outbreak of Covid-19 to cushion and support employees and the communities in which it operates.
Four out of every five marketers in major multinationals are postponing planned campaigns due to the Coronavirus crisis.
The world’s largest advertising company WPP has suspended its £950 million share buyback plan, cancelled dividends and frozen any 2020 new hires and salary increments in a raft of cost reduction measures.
Slower sales and profits coupled with a lull in business activities occasioned by the coronavirus crisis are set to take a toll on global advertising.
Soft drinks multinational Coca Cola has announced that it is suspending all advertisements for its brands effective April.