Youtube ranked top in the IPG Mediabrands responsibility audit
IPG Mediabrands has released its Media Responsibility Audit, as part of a larger effort aimed at enhancing brand safety and media responsibility in advertising.
E-commerce offers brands increased opportunities post Covid-19, Group M report
WPP’s media investment arm GroupM, has unveiled its latest white paper on what ‘life after lockdown’ portends for brands across Southeast Asia.
Group M launches multicultural marketplace targeting minority publishers
WPP’s media investment group Group M has launched a Multicultural Marketplace in the U.S with a comprehensive and growing list of Black and Hispanic owned and focused publishers.
IPG MediaBrands unveils principles to guide brand safety and responsibility in advertising
In a bid to balance between brand safety and responsibility in advertising, IPG MediaBrands has unveiled its ten Media Responsibility Principles, MRP.
Havas Media Group supports minority owned businesses with new social marketplace
Havas Media Group has unveiled a social equity private marketplace, comprising of BIPOC Black, Indigenous, People of Color and LGTBQ+-owned media businesses.
Global ad revenue to fall by 7 per cent in 2020, Magna forecast
The global economic recession occasioned by COVID-19 is set to hit the advertising spend which will in turn shrink the media advertising revenue by $42 billion in 2020.
Gallo Winery selects UM as media agency of record
US- based world's largest family-owned winery E. & J. Gallo Winery has picked IPG Mediabrands’ global marketing and media agency network UM as its media agency of record.
Online media consumption declines as lockdowns lift, Mindshare tracker
WPP’s agency Mindshare has released the fourth ‘New Normal’ COVID-19 tracker that polled 1,000 persons in each market across 10 global markets.
Duracell picks Mediacom to manage account in 32 markets
Duracell has selected Mediacom as its media agency following a competitive bidding process. MediaCom will now handle the account in 32 markets among them UK, US and China.
Nick Lawson appointed MediaCom Global CEO as Stephen Allan steps down
Nick Lawson has been appointed as MediaCom Global CEO starting July 1 2020 as the current Worldwide Chariman and CEO Stephen Allan steps down after 12 years at the helm
Starcom Spain to manage Deoleo account in over 20 markets
Starcom’s Madrid office has secured established Spanish olive oil company Deoleo’s portfolio and will now chaperone media strategy and buying across the over 20 markets for the Deoleo Group.
Consumer behaviour differ across markets during Covid-19, Mindshare
WPP media agency Mindshare, has released the latest ‘New Normal’ COVID-19 tracker, its third so far that has been monitoring consumer behaviours in the wake of coronavirus crisis.
Mindshare tracker reveals 'new normal' consumer behavior post Covid-19
WPP agency Mindshare has released a new COVID-19 tracker, the second of such trackers, that has been surveying 1,000 people across 10 global markets.
MediaCom tops global search chart
Global Search Awards has named Mediacom as the number one agency for the number of awards it has won in the last eight years.
MediaCom Turkey secures P&G media business
MediaCom Turkey has secured the Procter & Gamble, P&G, integrated media business from July 1 2020.
Global ad market to record single digit growth amid COVID-19, Magna
Slower sales and profits coupled with a lull in business activities occasioned by the coronavirus crisis are set to take a toll on global advertising.