Global marketing communications agency, Wunderman Thompson, a subsidiary of WPP, has acquired French customer experience consultancy firm Velvet Consulting.
Only 49 per cent of marketing organizations report they have a dedicated marketing operations leader, according to a recent survey by Gartner, Inc.
Google has announced the expansion of its Ad Manager tool for programmatic audio placements, with addition of new features and audio forecasting capabilities.
Ahlan Emirate has introduced a unique marketing offering that includes free SEO, increased web presence and connecting businesses to prospective customers through its digital directory.
Newcorn Branding is a South African startup that offers new and upcoming companies innovative marketing structures and assists in brand identity through creative conceptualization.
Alibaba cloud has collaborated with global consumer goods company Unilever in a deal that will see the multinational leverage on Alibaba’s tech prowess to drive the next-generation digital marketing campaigns.
The world’s most valuable brands have seen their total brand value increase by 5.9 per cent despite the economic, social and personal impacts of COVID-19, according to a new ranking.
Even as many companies continue cutting back on marketing budgets as a result of Corona virus, 73 per cent of Chief Marketing Officers expect the pandemic’s negative impact to be short lived.
Coca-Cola Company brand Sprite is working with five most influential hip hop artists in the US to support creators and communities who have been affected by COVID-19 and racial inequality.
Global marketing communications company Ogilvy has appointed Andy Main Global CEO effective end of July.
WPP has unveiled a raft of actions and commitments it says will help it combat and address racial injustice and support Black and minority ethnic talent.
About one third of the world population believe tech has enabled them to connect with friends, family and the world around them during lockdown.
The global economic recession occasioned by COVID-19 is set to hit the advertising spend which will in turn shrink the media advertising revenue by $42 billion in 2020.
GroupM, WPP’s media investment group, has released a new brand safety report that offers new category-specific recommendations for marketers on the future of brand safety.
MediaMonks Lab team has experimented how machine learning can augment video conferencing in a bid to break from the monotony of repetitive video calls that have become the new normal during the Covid-19 times.
Shell remains the most valuable brand in the Netherlands for the tenth consecutive year according to the latest Brand Finance Netherlands 50 2020 report.
FIFA World Football Museum in Zurich has appointed Dept to offer assistance in digital marketing, with community management on social media and with the website relaunch.
WPP has entered into a partnership with kidtech platform SuperAwesome that seek to champion privacy standards for children in the global digital space.
WPP has appointed Simona Maggini Country Manager for Italy, taking over from Massimo Costa who has decided to step down from the role.
Independent marketing and business consulting agency MeMo² has been shortlisted in six categories of the IAB Europe Research Awards 2020 for its THX. case.
WPP’s end-to-end Creative Commerce agency, Geometry Global, has appointed Katie Streten as Head of Strategy for Middle East & North Africa region.
US-based Hispanic media company Univision Communications Inc. has joined Nielsen’s Addressable TV platform beta program.
As the novel corona virus pandemic continues to disrupt how businesses operate, brands are innovating by going digital in what now presents an opportunity for marketing leaders.
MeMo² recently introduced a new way of real-time cross-media measurement and optimization. Dutch consumers can now share continuous cross-media exposure, shopping behavior and in-depth insights with the THX app.
Global marketing agency has appointed Craig Dempster CEO, from June 1, 2020.
GraphCMS GmbH, the company behind the GraphQL-native Headless CMS GraphCMS, announces a seed extension round of 2.5M €. The round is led by Peak Capital, with GraphCMS being their first investment in the German startup ecosystem.
Richard Juwah is the CEO of Richee Media, a full service Social Media agency based in Nigeria with both local and international clientele
Costral Corporate Strategic Lab is an India-based management consulting startup working with organizations in marketability of their product from market survey and other tools, branding and and business development. The company also assists businesses to re-vamp their business
Publicis Groupe has launched The Pact, a new solution that is targeting U.S. midsized businesses with guaranteed outcomes to leverage their return-on-advertising spend.
WPP agency Mindshare has released a new COVID-19 tracker, the second of such trackers, that has been surveying 1,000 people across 10 global markets.
The Coca-Cola Company has pledged over $100 million in support for COVID-19 relief efforts in communities across the world.
Amsterdam based Social Media agency Dorst & Lesser has become the new partner for the Dutch Association of Disabled Care effective April 1.
The Coca-Cola Company is channeling its marketing resources into relief efforts as the world grapples with the corona virus crisis.
Millenials and Generation Z are feeling the impacts of the coronavirus more severely than any other generation as their household incomes become depressed according to the latest Covid-19 Barometer.
Nikon has since April 1 2020 selected social media agency Dorst & Lesser to handle its social content creation in Netherlands as the company looks at strengthening its presence online.
Seventy-six percent of marketing leaders have predicted a dip in marketing budgets as Covid-19 pandemic continue to take a toll on businesses in a survey of 360 respondents carried out by Gartner Inc.
World Federation of Advertisers has launched a report on inclusion and diversity that in the marketing sector offering brand marketers and agencies guidelines on improving performance in the industry.
Dentsu Aegis Network has accelerated the purchase of 100 per cent Merkle shares ahead of the 2021 buyout date having now signed the complete ownership agreement.
New advanced technologies of using people-based IDS to reach high value audiences are delivering 50 per cent more returns for advertisers a new study by Magna and IPG Media Lab shows.
eBay has launched an accelerator programme dubbed “Up & Running,” that seeks to help retailers without an e-commerce presence transition to selling online.
Four out of every five marketers in major multinationals are postponing planned campaigns due to the Coronavirus crisis.
Dentsu Aegis Network, has Wendy Clark as its global CEO. She is tasked with delivering world-class marketing services and integrated solutions which are data-driven.
Customers are more inclined to TV advertisements which they feel are less intrusive than digital marketing.
Slower sales and profits coupled with a lull in business activities occasioned by the coronavirus crisis are set to take a toll on global advertising.
Soft drinks multinational Coca Cola has announced that it is suspending all advertisements for its brands effective April.
Africa Influencer Agency launches, introducing digital PR tools to connect business professionals in the continent and beyond
Africa Influencer Agency is a B2B PR platform that will embrace all available digital channels and social media to support brands in telling their stories to the African B2B audience.
Headquartered in London, Local Planet and Maze-One have created Maze-One International, a full-service marketplace agency specialising in Amazon.
TheNewTomorrow starts 2020 with a new tomorrow. Geertjan Vorstenbosch and Reinier Rombouts join TheNewTomorrow as partners.
Marscha Krouwel is immediately Country Manager at Hearst Netherlands. In addition to her existing duties as Publishing Group Director, she leads the Dutch organization in her new role, for which she reports to James Wildman.
Beiersdorf, a provider of innovative, high-quality skin care products, has appointed WPP to be the lead global agency for its iconic global derma and healthcare brands
Zoomin has confirmed the production of a major Gen Z gourmet restaurant series with iQiyi, an online video streaming platform in China.
S4Capital plc, the new age, new era digital advertising and marketing services company, announces that its digital global content practice MediaMonks today merges with Firewood.
Ad Tech company Adcombi announces that it has diversified its local advertising technology by adding video to its capabilities.
WPP today announces the appointment of Keith Weed to the Board as a non-executive director.
VIRTUE brings home 7 Cannes Lions awards with Carlings adDRESS_THE_FUTURE and ‘Q’ the worlds first Genderless Voice
This week at the Cannes Lions International Festival of Creativity, VIRTUE, the creative agency by VICE, took home a total of 7 Cannes Lions awards.
WPP has been ranked as the most effective marketing communications company in the world in the 2019 Effie Index.
WPP marked the opening of its new Amsterdam campus as it continued the roll-out of its global co-location strategy.
Accenture has acquired Storm Digital expanding its presence in the Dutch market.
Hearst Create, Hearst's in-house content marketing agency, has once again signed a contract with a major international premium brand; this time for the production of a brand new magazine for Safaricom.
WPP has announced the appointment of Cindy Rose OBE to its Board as a non-executive director.
WPP has announced the results of its strategic review, setting out a new plan to return the business to growth.
Sir David Attenborough, one of the world's most famous naturalists, will bring the voice of millions of citizens to the UN Climate Change Conference later this year as part of a new UN campaign, the People's Seat.
This autumn, you’re likely to find yourself face-to-face with KLM’s new brand campaign in one of many forms: online, outdoors on billboards, or even on Times Square in New York.
Shareablee Inc. is pleased to release 2018's most socially engaged U.S. branded video publishers on Facebook. The findings reflect more than 2.7 billion views and 26 million actions, post level reactions, shares, comments, in partnership with 16.000 advertisers
Marc Duijndam, the CEO of Sanoma Media Netherlands and a member of Sanoma’s Executive Management Team, has decided by mutual agreement to leave Sanoma with immediate effect.
WPP has been awarded the stewardship and activation of the Sunlight brand across Africa following a competitive pitch process.
WPP has announced investments in its business in India, in line with its long-term growth objectives in this important market.
Shell has placed four WPP agencies on its eight-strong global "Creative Agency of the Future" roster.
Media and learning company Sanoma has released its half year report for the period between January 1st and 30th June 2018 recording good performance in the second quarter supported by phasing of business in Learning
European Ad sales specialist Sellbranch has announced the strategic partnership with Widespace, the Swedish supplier of an AI driven technology to build brands and reach audiences in a brand safe mobile environment.
SpotX, the video advertising and monetisation platform, today announced the appointment of Marco Ruivenkamp to the role of Managing Director of SpotX and smartclip, Benelux.
WPP's GroupM, and Zer, a Koç Group Company, have formed a partnership to launch digital media agency Ingage
Interpublic Group announced it has entered into a definitive agreement with Acxiom Corporation under which IPG will acquire the Acxiom Marketing Solutions business unit in a cash transaction valued at 2.3 billion dollar
VidMob has been selected to join the Pinterest Marketing Partner program in the newly launched Creative specialty. Pinterest launched this program to help companies maximize opportunities
A Guide to Progressive Gender Portrayals in Advertising; the Case for Unstereotyping Ads has been unveiled at the WFA’s Global Marketer Week in Tokyo.
In the first four months of 2018, the Group’s like-for-like revenue less pass-through costs was up marginally.
Publicis Groupe announced in June 2017 that it would shift its promotional budget away from industry events and awards shows until July 1, 2018 in order to focus on the development of its Marcel platform.
Adobe today announced it has been named a Leader by Gartner, Inc. in the 2018 Magic Quadrant for Multichannel Marketing Hubs research report. Adobe placed furthest to the right in completeness of vision
VIRTUE, the creative agency by VICE, presents Publisher's View: a consultancy trajectory during which VIRTUE's creatives and strategists help brands think and act as publishers.
Adweek, the leading source of news and analysis covering the advertising and marketing industry, announced today the launch of its new membership offering, Adweek Pro
The reported revenue went down 4.0% at £3.555 billion, currency headwinds of 6.0% resulting in constant currency revenue up 2.0%, like-for-like revenue up 0.8%.
Constantijn van Nispen is the founder of Sprynter a company revolutionizing courier business through unique packaging and delivery.
Dutch Creative Industry interviews Gül Akcaova, founder and owner of Sidekick Mattie that works with users to tame distraction from social media apps.
Richard Sweep, is the managing partner of Prettysocial Media, a company that offers advertisers access to publishers’ social media channels
Ronald ter Voert was has been appointed as VP Business Development & Marketing at Ex Machina effective April 1.
Out-of-Home (OOH) is reaching its big bang moment in the UK, as technology, data and infrastructure are seamlessly coming together, according to Glen Wilson, Managing Director of Posterscope.
24AM is a mobile media and marketing agency that is employing technology to create positive brand associations therefore influencing consumer behaviour while meeting the digital ambitions of these brands.
Dutch MediaNetwork speaks with Sven Willemsen, founder of Sportaneous a creative sports marketing management agency.
Amsterdam Worldwide CEO, Brian Elliott; and Moritz Grub, ECD have announced the promotion of Agathe Wiedemair to Client Services Director. Agathe will join the management team as an equity partner.
Dynamic Yield and AdBirds announced a global partnership to help clients deploy world-class personalization and optimization programs