Youtube ranked top in the IPG Mediabrands responsibility audit
IPG Mediabrands has released its Media Responsibility Audit, as part of a larger effort aimed at enhancing brand safety and media responsibility in advertising.
Google expands audio ad options to respond to growing demand
Google has announced the expansion of its Ad Manager tool for programmatic audio placements, with addition of new features and audio forecasting capabilities.
Modern teenagers are well informed, savvy and socially aware, report
A new report has put to question the dominant perception that young people are care-free, thoughtless and irresponsible revealing that today’s teenagers are indeed well informed and socially aware.
Biodegradable sensors, social distance tech to shape the world in the next decade, Gartner report
Global research and advisory company Gartner Inc. has released a list of emerging trends it says will power technology in the next decade.
Samsung Electronics launches global campaign for its TV The Serif
Samsung Electronics has partnered with iconic brands to launch the “What’s on The Serif?” for its TV, The Serif.
Isobar positions itself as global agency with new digital branding
Global digital experience agency, Isobar has revealed the latest step in its evolution - the launch of its own brand website.
Verizon Media and AMCO ink multiyear advertising partnership
Verizon Media and AMCO, a subsidiary of América Móvil, have formed a strategic partnership for AMCO to become the exclusive reseller in Mexico of certain of its advertising products.
World Out of Home Organization launches #OurSecondChance global digital campaign
The World Out of Home Organization, WOO, has launched a worldwide Digital Out of Home campaign - #OurSecondChance by recently appointed UK creative agency New Commercial Arts.
[Startup Interview] Vimbai Malandu, Co-Founder, YuPlan Limited, Zimbabwe
YuPlan Limited is a Zimbabwe digital startup that allows customers to book a venue from anywhere in the world. The platform holds a selection of venues from office spaces, residential plots, gardens, school halls and sports fields among others.
[Startup Interview] Sanyogita Patil, CEO, Ahlan Emirate, United Arab Emirates
Ahlan Emirate has introduced a unique marketing offering that includes free SEO, increased web presence and connecting businesses to prospective customers through its digital directory.
[Startup Interview] Anton Herbst, CEO, Vincula Holdings, South Africa
Vincula Holdings is a startup connecting employers, project sponsors, contractors, subcontractors and suppliers through a platform that also seeks to provide participants with worldwide and focused exposure.
[Startup Interview] Ian Sendagala, CEO, eFoods Trade, Uganda
eFoods Trade is an African online B2B marketplace connecting African foods to the global markets. The platform targets food importers, exporters, distributors, and manufacturers.
A fifth of Gen Z have deactivated social media accounts over data and privacy concerns, report
A fifth of 18-24 year-olds, popularly christened Gen Z, have deactivated their social media accounts in the past year, while a third are limiting time on their phones as concerns over data use and well-being take hold .
Dept enhances The Van Gogh Museum with smart functionalities
Digital agency Dept is among the team that was involved in the website design of The Van Gogh Museum that now offers visitors more information on the life and of Van Gogh.
Spotify launches in 13 European markets
Digital music service Spotify has extended its services to 13 European markets as it seeks to bolster its clientele base that currently stands at 286 million and 136 million premium subscribers across 92 markets.
E-commerce offers brands increased opportunities post Covid-19, Group M report
WPP’s media investment arm GroupM, has unveiled its latest white paper on what ‘life after lockdown’ portends for brands across Southeast Asia.
Logitech partners with Amazon and Zoom to redefine meeting room experiences for businesses
Logitech has partnered with Amazon Web Services and Zoom to launch Logitech Solutions for Zoom Rooms with Alexa for Business.
TikTok self-serve ad platform now accessible to businesses globally
TikTok has announced that the self-self-advertising platform that was previously only available to select customers and only available in a select number of markets is now accessible to all businesses globally:
One championship selects Microsoft as cloud and data services provider
ONE Championship and Microsoft have inked a deal to harness the Microsoft cloud, including Microsoft Azure and Microsoft 365, to transform digital fan experiences.
Hearstlab invests in London fintech company Akoni
HearstLab, an investor in women-led startups, has invested in London-based financial technology company Akoni.
Verizon Media unveils solution to connect digital ads and TV viewing
Verizon Media has launched its TV tune-in attribution product that allows broadcasters and media companies to quantify the impact of digital ad campaigns on consumers tuning into TV shows.
Takeaway.com picks Dept to drive its B2B e commerce business
The online food delivery marketplace Just Eat Takeaway.com has picked digital agency Dept to accelerate its new e-commerce platform for the partner services (B2B) department.
ADCN announces Dutch Creativity Awards 2020 winners
ADCN has announced the winners of the Dutch Creativity Awards 2020: the awards for the best creative ideas and craftsmanship in advertising and design in the Netherlands.
Unilever suspends US Facebook, Instagram and Twitter ads over hate speech
Unilever has announced that it was suspending brand advertising in social media platforms Facebook, Instagram and Twitter in the US as part of the ‘Stop Hate for Profit’ campaign.
SpotX, Acxiom partnership bolsters IPG data driven video advertising
SpotX has partnered with data and technology foundation for marketers Acxiom to offer enhanced audience-based buying capabilities and improved inventory matching using Acxiom’s data.
[Startup Interview] Xander Groesbeek, CEO, Rate My Meeting, The Netherlands
Rate My Meeting is a Dutch startup that works with professionals and companies to improve meetings, their inclusivity, effectiveness and employee satisfaction.
SpotX inks video ad deal with music streaming platform JOOX
SpotX has partnered with Asia’s music streaming platform JOOX in a deal that will see SpotX assist JOOX monetize content across all screens and streams.
ADCN announces nominees for Dutch Creativity Awards 2020
ADCN has released the list of nominees for the 2020 Dutch Creative Awards spread across advertising, design and craft and next categories.
Global ad revenue to fall by 7 per cent in 2020, Magna forecast
The global economic recession occasioned by COVID-19 is set to hit the advertising spend which will in turn shrink the media advertising revenue by $42 billion in 2020.
Google collaborates with WWF on sustainable fashion industry
Google has entered into a partnership with WWF Sweden to help create an environmental data platform that will enable more responsible sourcing decisions in the fashion industry.
[Startup Interview] Anton Kooijman, Elwin Gastelaars, Founders, Be-Addy, The Netherlands
Dutch startup Be-Addy works with media agencies and advertisers to create, optimize and automate their media plans. Anton Kooijman, Elwin Gastelaars, the founders of the online advertising company elaborate.
Vice launches multimedia project celebrating queer culture
Global youth media company VICE has launched a multimedia creative hub celebrating a breadth of queer culture.
HSBC, BP and Milka win in Kantar’s creative effectiveness awards
BP’s Blind Date, Milka’s Christmas ad Give to those who give the most and HSBC’s CSR Birmingham are the most effective ads according to Kantar’s inaugural Creative Effectiveness awards.
Global cloud conferencing spend to hit $4.1 billion in 2020, report
Global end-user spending on cloud-based web conferencing solutions will grow 24.3 per cent in 2020, according to the latest forecast by Gartner, Inc.
Sonos, Targetspot radio monetization service launches in six countries
Sonos Radio, a free, ad-supported streaming radio service that was launched in April 2020 and monetized by Targetspot's digital audio advertising solutions continues to grow its footprint.
MediaMonks parent company S4Capital's share price hits record high
S4Capital, the owner of MediaMonks, has achieved the highest share price ever at the London Stock Exchange shaving stood at £ 251 on May 22, 2020.
FIFA World Football Museum picks Dept to handle digital marketing
FIFA World Football Museum in Zurich has appointed Dept to offer assistance in digital marketing, with community management on social media and with the website relaunch.
WPP and SuperAwesome raise children privacy standards in digital space
WPP has entered into a partnership with kidtech platform SuperAwesome that seek to champion privacy standards for children in the global digital space.
Basic Fit starts to reopen clubs, announces new financing
Europe's largest and fastest growing fitness chain Basic-Fit has announced a new timeline of opening up its clubs as governments eases COVID-19 related lockdowns.
Logitech G and McLaren launch G Challenge 2020
Logitech G, a brand of Logitech, has teamed up with creator of luxury, high performance sports cars and supercars McLaren to unveil the 3rd Annual Logitech McLaren G Challenge 2020.
Microsoft partners with Workday on business cloud
Microsoft and Workday Inc. have entered into a strategic partnership prioritizing enterprise planning in the cloud and expanding the business solutions customers can use to better optimize their everyday work.
Sony launches camera targeting content creators and vloggers
Sony has launched a new pocket-sized vlog camera targeted at content creators and vloggers.
MeMo² THX. platform nominated for IAB Europe Research Awards
Independent marketing and business consulting agency MeMo² has been shortlisted in six categories of the IAB Europe Research Awards 2020 for its THX. case.
Amazon Web Services, Bundesliga in real time game analysis deal
Amazon Web Services and the German Bundesliga will debut the first two Bundesliga Match Facts powered by AWS during tonight’s highlight match at 18:30 CET featuring Borussia Dortmund vs. Bayern Muenchen.
[Startup Interview] Emmanuel Addo, CEO, EADfix, Ghana
EADfix, a Ghana-based tech platform, connects customers with verified service providers across different industries as it seeks to meet the growing demand for convenience, reliability and speed.
Dentsu Aegis Network launches online curriculum for schools
Dentsu Aegis Network (DAN) has launched a new online curriculum for schools, delivered through its flagship schools programme, The Code.
Online media consumption declines as lockdowns lift, Mindshare tracker
WPP’s agency Mindshare has released the fourth ‘New Normal’ COVID-19 tracker that polled 1,000 persons in each market across 10 global markets.
Dept scoops two Webby awards for creativity and tech
Digital agency Dept has won two awards for creating a new CMS and motion design in the latest Webby awards.
Microsoft, FedEx partner to assist businesses compete digitally
Microsoft has partnered with FedEx in a move that seeks to tap into the digital and logistics network of FedEx and the Microsoft’s intelligent cloud.
Coca-Cola, BeApp in new deal to livestream musical performances
Coca-Cola has partnered with live streaming platform #BeApp to offer artists across the world a chance to livestream their performances as corona crisis takes a toll on concerts and festivals.
Samsung invests in five startups from its C-Lab Program
Samsung Electronics have pledged support to five startups that were created by Samsung employees as part of the company’s C-Lab Inside in-house incubation program.
Sony set to unveil world’s first Intelligent image sensors
Sony Corporation has announced that it is set to release two models of intelligent vision sensors, the first of their kind globally to be equipped with Artificial Intelligence processing functionality.
SpotX, Pluto TV target Latin America in new programmatic deal
SpotX has inked a deal with US free ad supported streaming platform Pluto in an arrangement that will see SpotX assist Pluto TV power the video monetization of its content.
Global IT spend to decline by 8 per cent amid Covid-19, Gartner
The 2020 global spending on IT is poised to stand at $3.4 trillion, an eight per cent drop compared to 2019.
Google Cloud announces strategic partnership with Splunk Inc
Google Cloud and software solutions company Splunk Inc have entered into an agreement as the two companies look at assisting organizations and customers unlock the value of their data.
IPG Media Lab, Magna study quantifies human presence value in ads
The subject of quantifying digital ad viewability has received new insights from a new study conducted by MAGNA and IPG Media Lab.
TikTok mulls revenue share with influencers in new ad format
TikTok is working on a new advertising model that will give advertisers the option of using call-to-action buttons such as ‘shop now’ within influencer content.
Coca Cola bolsters business operations with Microsoft tech solutions
Coca Cola has entered into a five year collaboration with Microsoft in a deal that will see the beverage company standardize its business operations on Microsoft’s cloud.
Google launches videoconferencing service
Google Cloud has introduced a premium video conferencing solution dubbed Google meet with enhanced features.
Brand soars with a shop in a virtual world
Imagine a virtual hotel where you can shop a real brand. This dream has come true thanks to a partnership between Dutch premium lifestyle brand BALR. and Azerion’s life simulator and social game Hotel Hideaway.
Sanoma acquires Alma Media’s regional news media business
Sanoma Group has announced that it has now finalized the acquisition of Alma Media’s regional news media business.
Coca-Cola digital ads celebrate humanity amid Covid-19
Coca-Cola has unveiled a series of online films appreciating the everyday support and togetherness being exhibited in the wake of coronavirus crisis.
Sonos and Targetspot ink global sales partnership
Sonos has launched exclusive global sales partnership with Targetspot.
Craig Dempster appointed Merkle Global CEO
Global marketing agency has appointed Craig Dempster CEO, from June 1, 2020.
Amazon Web Services unveils Augmented Artificial Intelligence platform
Amazon Web Services (AWS), has unveiled Amazon Augmented Artificial Intelligence (A2I), a service that makes it easy to add human review to machine learning predictions.
Zoom unveils upgraded version with enhanced security options
Zoom Video Communications, Inc. has announced robust security enhancements with the upcoming general availability of Zoom 5.0.
Nielsen, 1010data partnership targets retailers and manufacturers
Nielsen Global Connect and 1010data have unveiled a new initiative that will allow them develop and commercialize solutions targeting retailers and manufacturers.
Apple and Google partner on Bluetooth-based contact tracing
Tech giants Google and Apple have announced a new partnership focusing on the use of Bluetooth technology to help governments and health agencies reduce the spread of the virus.
Verizon Media unveils platform targeting content owners
Verizon Media has announced a host of capabilities meant to assist content owners, broadcasters and service providers monetize content in innovative ways and grow audiences.
Samsung introduces Apple music to its smart TVs
Samsung Electronics has become the first TV brand to integrate Apple Music on its Smart TV platform with consumers in more than 100 countries now being able to enjoy Apple Music on their Samsung Smart TVs.
Dorst & Lesser new social media partner for Disabled Care group
Amsterdam based Social Media agency Dorst & Lesser has become the new partner for the Dutch Association of Disabled Care effective April 1.
Covid-19 affects millenials household income more, barometer
Millenials and Generation Z are feeling the impacts of the coronavirus more severely than any other generation as their household incomes become depressed according to the latest Covid-19 Barometer.
Samsung, fitness brands launch wellness apps on smart TV
Samsung Electronics has entered into partnership with leading fitness brands in a deal that will see Samsung Smart Tvs installed with health and wellness apps.
Nikon Netherlands picks Dorst & Lesser to grow social media presence
Nikon has since April 1 2020 selected social media agency Dorst & Lesser to handle its social content creation in Netherlands as the company looks at strengthening its presence online.
Netflix, Netherlands Film Fund launch kitty for affected productions
Netflix has announced it will invest one million euros in Netherlands to bolster a new relief fund targeting film and TV productions struggling in the wake of coronavirus crisis.
New Logitech G203 LIGHTSYNC Gaming Mouse
Logitech G, an offshoot of Logitech International, the global player in PC and console gaming gear, has unveiled the Logitech® G203 LIGHTSYNC Gaming Mouse.
Dentsu Group acquires 100 per cent stake in Merkle
Dentsu Aegis Network has accelerated the purchase of 100 per cent Merkle shares ahead of the 2021 buyout date having now signed the complete ownership agreement.
Samsung achieves fastest 5G mmWave speeds in lab test
Samsung Electronics says it has achieved fastest 5G speeds in the industry in what could signal a key step for mobile operators to provide multi-gigabit speeds that lower band spectrums.
eBay launches programme to introduce small businesses to e-commerce
eBay has launched an accelerator programme dubbed “Up & Running,” that seeks to help retailers without an e-commerce presence transition to selling online.
Nielsen, Scripps enter measurement services deal
Nielsen and E.W. Scripps Company have entered into a multi-year agreement which will see Nielsen provide a comprehensive suite of measurement services for the Scripps local television stations.
Samsung unveils new addition to its 5G smartphone lineup
Samsung Electronics has unveiled the new Galaxy A71 5G and Galaxy A51 5G smartphones, bolstering 5G connectivity and enhanced essential innovations to the Galaxy A family.
ACM approves takeover of Sanoma Media Netherlands by DPG Media
The Netherlands Authority for Consumers and Markets (ACM) has announced that it has no objection to the takeover of Sanoma Media Netherlands, all its participations and Aldipress by DPG Media.
[Column] Penny Whitelaw: Fashion ecommerce opportunities amid Covid-19
We are living in unprecedented times. The widespread outbreak of coronavirus has created uncertainty across industries, fashion retail being particularly vulnerable.
Uber for Business expands Eats platform to more markets
Uber for Business has announced the expansion of its Uber Eats product to more than 20 countries in 2020 with initial launches in United Kingdom, Canada, France and Brazil.
Snapchat unveils App stories
Snapchat has unveiled an App Stories feature giving users a chance to share their Snapchat Stories in other platforms and apps.
Radio RC to license non-commercial stations for Nielsen CDM
Nielsen has given Radio Research Consortium Inc., RRC, the go-ahead to license individual non-commercial stations for Nielsen Continuous Diary Measurement.
Logitech G and McLaren partnership ushers a new era of racing
Logitech G, a brand of Logitech International, has renewed partnership with McLaren bringing about a new era of racing.
BVN TV taps SES satellite capacity for global transmission
Public broadcaster BVN TV has inked a global distribution deal with satellite telecommunication company SES for use of its satellite infrastructure.
Volkswagen motor show goes virtual for the first time
Volkswagen has taken its brand show stand online for the first time following the cancellation of this year's Geneva International Motor Show.
AkzoNobel enters digital partnership with Orange Business Services
Paints and coatings multinational AkzoNobel has entered into an agreement with Orange Business Services to improve its digital infrastructure.
Nielsen, Sinclair Broadcast Group enter multi-year agreement
Nielsen and Sinclair Broadcast Group Inc. have renewed their agreement which will see Nielsen offer a comprehensive package of measurement services.
Samsung showcases first of its kind video call on AWS
Samsung Electronics has showcased a demo of a video call on Amazon Web Services (AWS) cloud platform using Mission Critical Push-to-Talk, Data and Video.
Dept selected as reseller of Google cloud and marketing platform
Digital agency Dept has been selected to become a reseller of Google Cloud and Google marketing platform.
Adobe launches first digital economy index
Adobe has launched a digital economy index, the pioneer real-time metric of the digital economy that examines trillions of online transactions across 100 million product.
Amazon Web Services unveils new security service
Amazon Web Services Inc. has launched Amazon Detective, a new security service that makes it easy for customers to conduct faster and more efficient investigations.