The World Out of Home Organization, WOO, has launched a worldwide Digital Out of Home campaign - #OurSecondChance by recently appointed UK creative agency New Commercial Arts.
In a bid to balance between brand safety and responsibility in advertising, IPG MediaBrands has unveiled its ten Media Responsibility Principles, MRP.
ADCN has released the list of nominees for the 2020 Dutch Creative Awards spread across advertising, design and craft and next categories.
The global economic recession occasioned by COVID-19 is set to hit the advertising spend which will in turn shrink the media advertising revenue by $42 billion in 2020.
GroupM, WPP’s media investment group, has released a new brand safety report that offers new category-specific recommendations for marketers on the future of brand safety.
Global video advertising platform, SpotX has announced the expansion of its comprehensive Measurement and Attribution Suite.
Four out of every five marketers in major multinationals are postponing planned campaigns due to the Coronavirus crisis.
BBC, Sky News and Guardian remain the most trusted sources of information in UK during the Corona virus crisis according to the latest study from the Havas Media Group.
Slower sales and profits coupled with a lull in business activities occasioned by the coronavirus crisis are set to take a toll on global advertising.
Native Ads on Premium Publisher Sites are 31 per cent more trusted than ads on social platforms, Outbrain Study
Outbrain, the world’s leading discovery and native advertising feed for the open web, released today a new European study exploring the impact of native advertising formats on consumer trust.
Ad Tech company Adcombi announces that it has diversified its local advertising technology by adding video to its capabilities.
Interbest, part of Ocean NL, expands digital roadside advertising offer with acquisition of Beyond Outdoor
Beyond Outdoor, a digital out-of-home (D00H) roadside operator in the Netherlands, has been acquired by Interbest.
Premium out-of-home media owner Ocean has acquired Ngage Media and Interbest, two leading independent companies which operate across the Netherlands.
This autumn, you’re likely to find yourself face-to-face with KLM’s new brand campaign in one of many forms: online, outdoors on billboards, or even on Times Square in New York.
Following their recent acquisition of Primesight and Outdoor Plus