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22-02-2017 15:01:00 | Editor: Default Admin User | hits: 55146 | Tags:

ADCN announces nominees for Dutch Creativity Awards 2020
17-06-2020 | 08:55:00
ADCN has released the list of nominees for the 2020 Dutch Creative Awards spread across advertising, design and craft and next categories.


Global ad revenue to fall by 7 per cent in 2020, Magna forecast
16-06-2020 | 10:06:42
The global economic recession occasioned by COVID-19 is set to hit the advertising spend which will in turn shrink the media advertising revenue by $42 billion in 2020.


Group M releases brand safety report for marketers
11-06-2020 | 11:12:00
GroupM, WPP’s media investment group, has released a new brand safety report that offers new category-specific recommendations for marketers on the future of brand safety.


SpotX expands comprehensive Measurement and Attribution Suite
25-05-2020 | 13:17:00
Global video advertising platform, SpotX has announced the expansion of its comprehensive Measurement and Attribution Suite.


Eighty per cent of multinationals defer campaigns amid Covid-19, WFA
09-04-2020 | 11:08:00
Four out of every five marketers in major multinationals are postponing planned campaigns due to the Coronavirus crisis.


Traditional media brands most trusted in UK amid corona virus crisis
01-04-2020 | 07:45:00
BBC, Sky News and Guardian remain the most trusted sources of information in UK during the Corona virus crisis according to the latest study from the Havas Media Group.


Global ad market to record single digit growth amid COVID-19, Magna
31-03-2020 | 09:19:00
Slower sales and profits coupled with a lull in business activities occasioned by the coronavirus crisis are set to take a toll on global advertising.


Native Ads on Premium Publisher Sites are 31 per cent more trusted than ads on social platforms, Outbrain Study
02-12-2019 | 11:45:00
Outbrain, the world’s leading discovery and native advertising feed for the open web, released today a new European study exploring the impact of native advertising formats on consumer trust.


Adcombi adds video to local advertising technology
19-09-2019 | 08:42:43
Ad Tech company Adcombi announces that it has diversified its local advertising technology by adding video to its capabilities.


Interbest, part of Ocean NL, expands digital roadside advertising offer with acquisition of Beyond Outdoor
30-05-2019 | 08:58:33
Beyond Outdoor, a digital out-of-home (D00H) roadside operator in the Netherlands, has been acquired by Interbest.


Ocean acquires Ngage Media and Interbest as it expands into continental Europe
12-03-2019 | 10:06:00
Premium out-of-home media owner Ocean has acquired Ngage Media and Interbest, two leading independent companies which operate across the Netherlands.


KLM launches worldwide campaign
19-10-2018 | 10:25:41
This autumn, you’re likely to find yourself face-to-face with KLM’s new brand campaign in one of many forms: online, outdoors on billboards, or even on Times Square in New York.


Global makes binding offer to acquire Exterion Media
14-10-2018 | 14:10:00
Following their recent acquisition of Primesight and Outdoor Plus