BBC, Sky News and Guardian remain the most trusted sources of information in UK during the Corona virus crisis according to the latest study from the Havas Media Group.
Customers are more inclined to TV advertisements which they feel are less intrusive than digital marketing.
The Guardian has announced that it will no longer accept advertisements across its traditional and digital platforms from firms involved in fossil fuel.
Native Ads on Premium Publisher Sites are 31 per cent more trusted than ads on social platforms, Outbrain Study
Outbrain, the world’s leading discovery and native advertising feed for the open web, released today a new European study exploring the impact of native advertising formats on consumer trust.
Ad Tech company Adcombi announces that it has diversified its local advertising technology by adding video to its capabilities.
Interbest, part of Ocean NL, expands digital roadside advertising offer with acquisition of Beyond Outdoor
Beyond Outdoor, a digital out-of-home (D00H) roadside operator in the Netherlands, has been acquired by Interbest.
Accenture has acquired Storm Digital expanding its presence in the Dutch market.
We’ve all been waiting for the moment when it will be possible to marry the reach and content that broadcast once had with the targeted, real-time, personalised ad experience that user-based data can offer
Dentsu’s Cyber Communications Inc. , CCI, Representative Director and President Akio Niizawa and SpotX, Inc. CEO and President Mike Shehan, have announced their partnership to bring SpotX’s video ad serving platform solutions to domestic broadcasting stations in Japan.
European Ad sales specialist Sellbranch has announced the strategic partnership with Widespace, the Swedish supplier of an AI driven technology to build brands and reach audiences in a brand safe mobile environment.
SpotX, the video advertising and monetisation platform, today announced the appointment of Marco Ruivenkamp to the role of Managing Director of SpotX and smartclip, Benelux.
[Column] Sebastiaan Moesman: Why transparency and sustainability in programmatic matter now, more than ever
As we look back at a decade of programmatic advertising, it has been and continues to be an inspiring time to be in digital advertising. That’s true even though this year specifically
Pocket Media is proud to announce the launch of an office in Tel Aviv, Israel. This expansion will take Pocket Media's activities in the field of programmatic video to the next level
Improve Digital today announces a new deal to serve Guardian News & Media with its SSP advertising platform, to help further monetise the publisher’s online advertising
Kyra Steegs (Improve Digital): Programmatic TV Advertising; everyone talks about it, nobody really knows how to do it
Programmatic TV advertising. It’s everywhere. It’s said to be the future of programmatic advertising but the more people talk about it, the more confusing it seems to get
Dutch Creative Industry is publishing a series of interviews with Dutch startups. Today we talk to Lars Wetemans, CEO of Recruitz