Google expands audio ad options to respond to growing demand
Google has announced the expansion of its Ad Manager tool for programmatic audio placements, with addition of new features and audio forecasting capabilities.
World Out of Home Organization launches #OurSecondChance global digital campaign
The World Out of Home Organization, WOO, has launched a worldwide Digital Out of Home campaign - #OurSecondChance by recently appointed UK creative agency New Commercial Arts.
SpotX invests in ad platform SpringServe
Global video advertising company SpotX, has announced a strategic investment in SpringServe, an ad serving platform for over-the-top (OTT) and connected TV (CTV).
Four out of 5 CTV viewers watch ad supported content, SpotX survey
SpotX working with US research firm Mintel has released the first global connected TV, CTV, viewership report that captures the characteristics of US CTV viewers and their viewing habits.
Ad format diversification delivers higher returns on investment, survey
A new study posits that diversifying ad formats in digital advertising can help marketers better convey their story and create bigger impact on awareness, brand favorability, as well as research and purchase intent.
IPG MediaBrands unveils principles to guide brand safety and responsibility in advertising
In a bid to balance between brand safety and responsibility in advertising, IPG MediaBrands has unveiled its ten Media Responsibility Principles, MRP.
Alibaba Cloud partners with Unilever in digital marketing initiative
Alibaba cloud has collaborated with global consumer goods company Unilever in a deal that will see the multinational leverage on Alibaba’s tech prowess to drive the next-generation digital marketing campaigns.
Unilever suspends US Facebook, Instagram and Twitter ads over hate speech
Unilever has announced that it was suspending brand advertising in social media platforms Facebook, Instagram and Twitter in the US as part of the ‘Stop Hate for Profit’ campaign.
SpotX, Acxiom partnership bolsters IPG data driven video advertising
SpotX has partnered with data and technology foundation for marketers Acxiom to offer enhanced audience-based buying capabilities and improved inventory matching using Acxiom’s data.
SpotX inks video ad deal with music streaming platform JOOX
SpotX has partnered with Asia’s music streaming platform JOOX in a deal that will see SpotX assist JOOX monetize content across all screens and streams.
ADCN announces nominees for Dutch Creativity Awards 2020
ADCN has released the list of nominees for the 2020 Dutch Creative Awards spread across advertising, design and craft and next categories.
Global ad revenue to fall by 7 per cent in 2020, Magna forecast
The global economic recession occasioned by COVID-19 is set to hit the advertising spend which will in turn shrink the media advertising revenue by $42 billion in 2020.
Disney taps into Nielsen Addressable TV Beta Program
Disney Media Networks has joined Nielsen’s Addressable TV beta program which will now allow it to test, evaluate and experience Nielsen’s addressable TV advertising capabilities and technology.
HSBC, BP and Milka win in Kantar’s creative effectiveness awards
BP’s Blind Date, Milka’s Christmas ad Give to those who give the most and HSBC’s CSR Birmingham are the most effective ads according to Kantar’s inaugural Creative Effectiveness awards.
Sonos, Targetspot radio monetization service launches in six countries
Sonos Radio, a free, ad-supported streaming radio service that was launched in April 2020 and monetized by Targetspot's digital audio advertising solutions continues to grow its footprint.
MediaMonks parent company S4Capital's share price hits record high
S4Capital, the owner of MediaMonks, has achieved the highest share price ever at the London Stock Exchange shaving stood at £ 251 on May 22, 2020.
SpotX expands comprehensive Measurement and Attribution Suite
Global video advertising platform, SpotX has announced the expansion of its comprehensive Measurement and Attribution Suite.
SpotX, Pluto TV target Latin America in new programmatic deal
SpotX has inked a deal with US free ad supported streaming platform Pluto in an arrangement that will see SpotX assist Pluto TV power the video monetization of its content.
Univision joins Nielen's Addressable TV Platform
US-based Hispanic media company Univision Communications Inc. has joined Nielsen’s Addressable TV platform beta program.
SpotX in Video PSAs partnership with media owners on tackling Covid-19
Global video advertising platform SpotX has partnered with its media owner partners worldwide in tackling the corona virus crisis.
Eighty per cent of multinationals defer campaigns amid Covid-19, WFA
Four out of every five marketers in major multinationals are postponing planned campaigns due to the Coronavirus crisis.
Traditional media brands most trusted in UK amid corona virus crisis
BBC, Sky News and Guardian remain the most trusted sources of information in UK during the Corona virus crisis according to the latest study from the Havas Media Group.
Consumers express concerns over digital advertising
Customers are more inclined to TV advertisements which they feel are less intrusive than digital marketing.
The Guardian bans advertisements from fossil fuel firms
The Guardian has announced that it will no longer accept advertisements across its traditional and digital platforms from firms involved in fossil fuel.
Native Ads on Premium Publisher Sites are 31 per cent more trusted than ads on social platforms, Outbrain Study
Outbrain, the world’s leading discovery and native advertising feed for the open web, released today a new European study exploring the impact of native advertising formats on consumer trust.
Adcombi adds video to local advertising technology
Ad Tech company Adcombi announces that it has diversified its local advertising technology by adding video to its capabilities.
Interbest, part of Ocean NL, expands digital roadside advertising offer with acquisition of Beyond Outdoor
Beyond Outdoor, a digital out-of-home (D00H) roadside operator in the Netherlands, has been acquired by Interbest.
Accenture Interactive acquires Storm Digital expanding digital marketing services in Netherlands
Accenture has acquired Storm Digital expanding its presence in the Dutch market.
Kyra Steegs - Improve Digital: Turning Legacy TV Roads into Programmatic Superhighways
We’ve all been waiting for the moment when it will be possible to marry the reach and content that broadcast once had with the targeted, real-time, personalised ad experience that user-based data can offer
Dentsu’s CCI to bring SpotX Video Ad serving platform to domestic broadcasting stations in Japan
Dentsu’s Cyber Communications Inc. , CCI, Representative Director and President Akio Niizawa and SpotX, Inc. CEO and President Mike Shehan, have announced their partnership to bring SpotX’s video ad serving platform solutions to domestic broadcasting stations in Japan.
Sellbranch expands their offering with the acquisition of Widespace
European Ad sales specialist Sellbranch has announced the strategic partnership with Widespace, the Swedish supplier of an AI driven technology to build brands and reach audiences in a brand safe mobile environment.
SpotX appoints Marco Ruivenkamp as Managing Director, Benelux
SpotX, the video advertising and monetisation platform, today announced the appointment of Marco Ruivenkamp to the role of Managing Director of SpotX and smartclip, Benelux.
[Column] Sebastiaan Moesman: Why transparency and sustainability in programmatic matter now, more than ever
As we look back at a decade of programmatic advertising, it has been and continues to be an inspiring time to be in digital advertising. That’s true even though this year specifically
Pocket Media opens office in Tel Aviv
Pocket Media is proud to announce the launch of an office in Tel Aviv, Israel. This expansion will take Pocket Media's activities in the field of programmatic video to the next level
Improve Digital provides Guardian with programmatic advertising platform
Improve Digital today announces a new deal to serve Guardian News & Media with its SSP advertising platform, to help further monetise the publisher’s online advertising
Kyra Steegs (Improve Digital): Programmatic TV Advertising; everyone talks about it, nobody really knows how to do it
Programmatic TV advertising. It’s everywhere. It’s said to be the future of programmatic advertising but the more people talk about it, the more confusing it seems to get
[Startup Interview] Lars Wetemans, CEO Recruitz
Dutch Creative Industry is publishing a series of interviews with Dutch startups. Today we talk to Lars Wetemans, CEO of Recruitz