Daniel Salzer Strategy Director at Total Design
Daniel Salzer joins Total Design as Strategy Director. Salzer has a background in consumer and trend analysis and has over the years crafted brand strategies and creative concepts for a long list of A-brands. His resume includes work for clients as the Coca-Cola Company, Danone, JDE, Ericsson, Essity and McDonalds.
Harry Smeets, CEO of Total Design: “We welcome Salzer on board. His vast experience as a brand strategist in the FMCG market will be a great contribution to our diverse team of thinkers and creatives.”
Salzer: “I am deeply honored and very excited to be part of Total Design. I am thrilled to join this talented team and continue helping our clients to make their brands more emotionally relevant, iconic and successful.”
About Total Design
Design agency Total Design was established in 1963 and focuses on integral design solutions for business and non-profit, with a strong social signature.
Total Design is proud to include clients such as De Persgroep, ABU, Nationale Nederlanden, Hema, Océ, Dynniq, Renewi, GrowWork, various government ministries, TU Eindhoven, the VU, NPO and Sanquin.