Samsung Electronics has partnered with iconic brands to launch the “What’s on The Serif?” for its TV, The Serif.
UK specialist bed retailer Dreams and House Beautiful, home interiors magazine brands have launched an exclusive new collection of bedroom furniture in a new brand licensing partnership deal.
Global digital experience agency, Isobar has revealed the latest step in its evolution - the launch of its own brand website.
Verizon Media and AMCO, a subsidiary of América Móvil, have formed a strategic partnership for AMCO to become the exclusive reseller in Mexico of certain of its advertising products.
The World Out of Home Organization, WOO, has launched a worldwide Digital Out of Home campaign - #OurSecondChance by recently appointed UK creative agency New Commercial Arts.
Global video advertising company SpotX, has announced a strategic investment in SpringServe, an ad serving platform for over-the-top (OTT) and connected TV (CTV).
Premium content and experience company has opened The Hearst Institute, a brand new, state-of-the-art product testing facility in Feltham, South West London.
A fifth of 18-24 year-olds, popularly christened Gen Z, have deactivated their social media accounts in the past year, while a third are limiting time on their phones as concerns over data use and well-being take hold .
VICE creative agency VIRTUE, has launched a new creative campaign for McDonald’s Austria that will see the brand's iconic yellow-red striped plastic straws removed from all restaurants in Austria.
Digital agency Dept is among the team that was involved in the website design of The Van Gogh Museum that now offers visitors more information on the life and of Van Gogh.
Digital music service Spotify has extended its services to 13 European markets as it seeks to bolster its clientele base that currently stands at 286 million and 136 million premium subscribers across 92 markets.
WPP’s media investment arm GroupM, has unveiled its latest white paper on what ‘life after lockdown’ portends for brands across Southeast Asia.
SpotX working with US research firm Mintel has released the first global connected TV, CTV, viewership report that captures the characteristics of US CTV viewers and their viewing habits.
Retail clothing store C&A has picked Dept to support the optimization of its webshop and app as it seeks to offer customers seamless digital user experience.
Logitech has partnered with Amazon Web Services and Zoom to launch Logitech Solutions for Zoom Rooms with Alexa for Business.
TikTok has announced that the self-self-advertising platform that was previously only available to select customers and only available in a select number of markets is now accessible to all businesses globally:
Nielsen is planning to go ahead with the integration of out-of-home TV viewing into the national TV currency measurement starting in September 2020, as originally planned.
A new study posits that diversifying ad formats in digital advertising can help marketers better convey their story and create bigger impact on awareness, brand favorability, as well as research and purchase intent.
WPP’s media investment group Group M has launched a Multicultural Marketplace in the U.S with a comprehensive and growing list of Black and Hispanic owned and focused publishers.
In a bid to balance between brand safety and responsibility in advertising, IPG MediaBrands has unveiled its ten Media Responsibility Principles, MRP.
Alibaba cloud has collaborated with global consumer goods company Unilever in a deal that will see the multinational leverage on Alibaba’s tech prowess to drive the next-generation digital marketing campaigns.
Havas Media Group has unveiled a social equity private marketplace, comprising of BIPOC Black, Indigenous, People of Color and LGTBQ+-owned media businesses.
ONE Championship and Microsoft have inked a deal to harness the Microsoft cloud, including Microsoft Azure and Microsoft 365, to transform digital fan experiences.
HearstLab, an investor in women-led startups, has invested in London-based financial technology company Akoni.
Verizon Media has launched its TV tune-in attribution product that allows broadcasters and media companies to quantify the impact of digital ad campaigns on consumers tuning into TV shows.
The world’s most valuable brands have seen their total brand value increase by 5.9 per cent despite the economic, social and personal impacts of COVID-19, according to a new ranking.
Even as many companies continue cutting back on marketing budgets as a result of Corona virus, 73 per cent of Chief Marketing Officers expect the pandemic’s negative impact to be short lived.
The online food delivery marketplace Just Eat Takeaway.com has picked digital agency Dept to accelerate its new e-commerce platform for the partner services (B2B) department.
ADCN has announced the winners of the Dutch Creativity Awards 2020: the awards for the best creative ideas and craftsmanship in advertising and design in the Netherlands.
Unilever has announced that it was suspending brand advertising in social media platforms Facebook, Instagram and Twitter in the US as part of the ‘Stop Hate for Profit’ campaign.
SpotX has partnered with data and technology foundation for marketers Acxiom to offer enhanced audience-based buying capabilities and improved inventory matching using Acxiom’s data.
Amazon has committed an initial $2 billion as part of a Climate Pledge Fund to support the development of sustainable technologies and services that will enable it and other companies be net zero carbon by 2040.
Coca-Cola Company brand Sprite is working with five most influential hip hop artists in the US to support creators and communities who have been affected by COVID-19 and racial inequality.
Global marketing communications company Ogilvy has appointed Andy Main Global CEO effective end of July.
Dutch businesses under a coalition have committed to champion sustainability as a key driver in the COVID-19 recovery plans at both national and European Union (EU) level.
WPP has unveiled a raft of actions and commitments it says will help it combat and address racial injustice and support Black and minority ethnic talent.
About one third of the world population believe tech has enabled them to connect with friends, family and the world around them during lockdown.
Amazon Web Services, Inc. (AWS), has unveiled Snowcone, a new small, ultra-portable, rugged, and secure edge computing and data transfer device.
SpotX has partnered with Asia’s music streaming platform JOOX in a deal that will see SpotX assist JOOX monetize content across all screens and streams.
Unilever has announced that it is set to achieve Net Zero emissions from all its products by 2039 as a raft of commitments it says are geared towards fighting climate change and protecting the environment.