Ipsos analyzed almost 75,000 US user reviews of the first generation Echo to determine to what extent voice technology should improve in order to conquer the Western European market
A Guide to Progressive Gender Portrayals in Advertising; the Case for Unstereotyping Ads has been unveiled at the WFA’s Global Marketer Week in Tokyo.
In the first four months of 2018, the Group’s like-for-like revenue less pass-through costs was up marginally.
Ayuda Media Systems (Ayuda) announced today at the 2018 FEPE conference that Hillenaar Outdoor has selected Ayuda’s platform as the backbone for all ad operations
Publicis Groupe announced in June 2017 that it would shift its promotional budget away from industry events and awards shows until July 1, 2018 in order to focus on the development of its Marcel platform.
The supervisory board of V2_Lab for the Unstable Media is proud to announce that Michel van Dartel will take over as the organization's director
The Ad Cost Impact Analysis report released by SQAD LLC, an advertising research, analytics, and media planning software company, shows how networks like NBC and Fox News can be protected from revenue fluctuations
Publicis Groupe unveiled Marcel, named after Publicis Groupe founder Marcel Bleustein-Blanchet, AI-powered innovation that will accelerate transforming the organization from a holding company to a platform
Daniel Salzer joins Total Design as Strategy Director. Salzer has a background in consumer and trend analysis and has over the years crafted brand strategies and creative concepts
Unilever and WPP have launched a on-site collaboration with Unilever Foundry and its startup community. The initiative sees the creation of a flexible new Team Unilever model, with specialist expertise from various WPP agencies
Omidyar Network is granting The Correspondent 950,000 dollar in runway funding, bringing our total funding to 1.8 million dollar. And Blue State Digital will team up with our creative partner Momkai to build our global campaign
Vangardist Magazine collaborate with Mauthausen Memorial to call for; an alliance against contemporary violations of LGBTQI+ rights all around the world; to reclaim the Pink Triangle as a symbol opposing homophobia
Adobe today announced it has been named a Leader by Gartner, Inc. in the 2018 Magic Quadrant for Multichannel Marketing Hubs research report. Adobe placed furthest to the right in completeness of vision
Sixteen projects were selected to participate in the IDFAcademy Summer School 2018 with eight projects for Editing consultancy and eight for Script development.
VIRTUE, the creative agency by VICE, presents Publisher's View: a consultancy trajectory during which VIRTUE's creatives and strategists help brands think and act as publishers.
OneFit, a health & fitness aggregator in the Netherlands, has announced the closing of a € 4.25 Million Series A round led by venture capital firm INKEF Capital.
WPP has acquired full ownership of Y&R and Wunderman joint venture agency assets across Southeast Asia and Taiwan, and Dentsu Sudler & Hennessey in Japan, following a share swap transaction with Dentsu Inc
Adweek, the leading source of news and analysis covering the advertising and marketing industry, announced today the launch of its new membership offering, Adweek Pro
InAir.Amsterdam is an innovative Film Festival, with a drone film competition and a program of speakers and experiences.
The reported revenue went down 4.0% at £3.555 billion, currency headwinds of 6.0% resulting in constant currency revenue up 2.0%, like-for-like revenue up 0.8%.
PubNative and Fraudlogix are partnering to fight the growing mobile ad fraud problem. As advertisers continually send more ad dollars into the mobile space, fraudsters have followed
Ad Tech company Adcombi is chosen as a Red Herring Europe award winner. An award recognizing Europe's leading private companies and celebrating these startups' innovations and technologies across their respective industries
ConsumerAcquisition.com today announced that filmmaker and animator Mike Merell has joined the company as creative director. Merell brings over 25 years of visual design experience, spanning both computer animation and live action, in the entertainment industry
Martin Sorrell has stepped down as Chief Executive Officer of WPP effective immediately. Roberto Quarta, Chairman of WPP, becomes Executive Chairman until the appointment of a new Chief Executive Officer
Amber van den Putte is Founder & Owner of 2glimpse, a new travel concept.
Spotify promises artists revenue through music streams. Nevertheless, to reach the level of a minimum wage each month an artist or a band needs at least 1.5 million (Spotify) streams
For those who can't wait to get their hands on the latest Huawei P20, Dutch software company Binkies 3D just launched a website where you can experience the new P20 lineup in 3D.
The report evaluates more than 340 video production agencies using proprietary research methodology to identify the best 20 listed on the B2B ratings and review authority's website, AgencySpotter.com
Ronald ter Voert was has been appointed as VP Business Development & Marketing at Ex Machina effective April 1.
KLM has launched "The Journey," an English-language podcast in which passengers talk about a journey that has changed their lives.
Out-of-Home (OOH) is reaching its big bang moment in the UK, as technology, data and infrastructure are seamlessly coming together, according to Glen Wilson, Managing Director of Posterscope.
The Dutch national public broadcasting organization NPO chooses Prepr as the content management platform for all radio stations. Prepr simplifies the preparation and broadcasting of radio programs
Improve Digital launches the First Price Auction option in their Header Bidding solution. Clients now have the choice between running either first or second price auction as part of the bid request
MediaCom has been named the Global Media Agency of the Year by Adweek. The title adds to the three Agency Network of the Year crowns
Good reporting is the life blood of any effective organisation. Clean data, clear reporting insight and right strategy are points on a continuum to maximum revenue
Exterion Media has announced the appointment of Michel Helmes as International Sales Director, following the departure of Marleen de Backer from the business
Currently in the midst of his US Tour, Don Diablo has announced details for what will be a very special run of dates throughout Europe
A landmark Opening Ceremony of the XXIII Olympic Winter Games and exhilarating initial days of competition attracted audiences on every screen and service across Europe
CP Communications and Mobile Viewpoint have signed an agreement to deliver Mobile Viewpoint's portfolio of bonded cellular products and solutions in the US
Nationale Postcode Loterij and Ambassadors have joined forces for the animated short film ‘Harry and Barry’.