News.
Samsung Electronics launches global campaign for its TV The Serif
31-07-2020 | 13:59:00
Samsung Electronics has partnered with iconic brands to launch the “What’s on The Serif?” for its TV, The Serif.


Hearst UK’s House Beautiful signs brand licensing deal with bed retailer Dreams
31-07-2020 | 13:53:00
UK specialist bed retailer Dreams and House Beautiful, home interiors magazine brands have launched an exclusive new collection of bedroom furniture in a new brand licensing partnership deal.


Isobar positions itself as global agency with new digital branding
31-07-2020 | 13:45:49
Global digital experience agency, Isobar has revealed the latest step in its evolution - the launch of its own brand website.


Verizon Media and AMCO ink multiyear advertising partnership
30-07-2020 | 15:26:53
Verizon Media and AMCO, a subsidiary of América Móvil, have formed a strategic partnership for AMCO to become the exclusive reseller in Mexico of certain of its advertising products.


World Out of Home Organization launches #OurSecondChance global digital campaign
30-07-2020 | 15:19:01
The World Out of Home Organization, WOO, has launched a worldwide Digital Out of Home campaign - #OurSecondChance by recently appointed UK creative agency New Commercial Arts.


SpotX invests in ad platform SpringServe
23-07-2020 | 14:07:00
Global video advertising company SpotX, has announced a strategic investment in SpringServe, an ad serving platform for over-the-top (OTT) and connected TV (CTV).


Hearst UK launches modern product testing facility
23-07-2020 | 13:59:55
Premium content and experience company has opened The Hearst Institute, a brand new, state-of-the-art product testing facility in Feltham, South West London.


A fifth of Gen Z have deactivated social media accounts over data and privacy concerns, report
23-07-2020 | 13:49:00
A fifth of 18-24 year-olds, popularly christened Gen Z, have deactivated their social media accounts in the past year, while a third are limiting time on their phones as concerns over data use and well-being take hold .


VIRTUE unveils ‘our plastic goes swimming’ campaign for McDonald’s
22-07-2020 | 11:47:05
VICE creative agency VIRTUE, has launched a new creative campaign for McDonald’s Austria that will see the brand's iconic yellow-red striped plastic straws removed from all restaurants in Austria.


Dept enhances The Van Gogh Museum with smart functionalities
22-07-2020 | 11:39:00
Digital agency Dept is among the team that was involved in the website design of The Van Gogh Museum that now offers visitors more information on the life and of Van Gogh.


Spotify launches in 13 European markets
17-07-2020 | 12:04:00
Digital music service Spotify has extended its services to 13 European markets as it seeks to bolster its clientele base that currently stands at 286 million and 136 million premium subscribers across 92 markets.


E-commerce offers brands increased opportunities post Covid-19, Group M report
17-07-2020 | 11:58:00
WPP’s media investment arm GroupM, has unveiled its latest white paper on what ‘life after lockdown’ portends for brands across Southeast Asia.


Four out of 5 CTV viewers watch ad supported content, SpotX survey
16-07-2020 | 11:31:00
SpotX working with US research firm Mintel has released the first global connected TV, CTV, viewership report that captures the characteristics of US CTV viewers and their viewing habits.


C&A selects Dept to enhance its e-commerce platform
15-07-2020 | 09:12:00
Retail clothing store C&A has picked Dept to support the optimization of its webshop and app as it seeks to offer customers seamless digital user experience.


Logitech partners with Amazon and Zoom to redefine meeting room experiences for businesses
15-07-2020 | 09:04:06
Logitech has partnered with Amazon Web Services and Zoom to launch Logitech Solutions for Zoom Rooms with Alexa for Business.


TikTok self-serve ad platform now accessible to businesses globally
14-07-2020 | 09:40:00
TikTok has announced that the self-self-advertising platform that was previously only available to select customers and only available in a select number of markets is now accessible to all businesses globally:


Nielsen to integrate out of home viewing into national TV measurement
14-07-2020 | 09:35:00
Nielsen is planning to go ahead with the integration of out-of-home TV viewing into the national TV currency measurement starting in September 2020, as originally planned.


Ad format diversification delivers higher returns on investment, survey
10-07-2020 | 09:06:00
A new study posits that diversifying ad formats in digital advertising can help marketers better convey their story and create bigger impact on awareness, brand favorability, as well as research and purchase intent.


Group M launches multicultural marketplace targeting minority publishers
09-07-2020 | 09:56:00
WPP’s media investment group Group M has launched a Multicultural Marketplace in the U.S with a comprehensive and growing list of Black and Hispanic owned and focused publishers.


IPG MediaBrands unveils principles to guide brand safety and responsibility in advertising
09-07-2020 | 09:45:00
In a bid to balance between brand safety and responsibility in advertising, IPG MediaBrands has unveiled its ten Media Responsibility Principles, MRP.


Alibaba Cloud partners with Unilever in digital marketing initiative
08-07-2020 | 11:30:00
Alibaba cloud has collaborated with global consumer goods company Unilever in a deal that will see the multinational leverage on Alibaba’s tech prowess to drive the next-generation digital marketing campaigns.


Havas Media Group supports minority owned businesses with new social marketplace
08-07-2020 | 11:24:00
Havas Media Group has unveiled a social equity private marketplace, comprising of BIPOC Black, Indigenous, People of Color and LGTBQ+-owned media businesses.


One championship selects Microsoft as cloud and data services provider
07-07-2020 | 10:50:00
ONE Championship and Microsoft have inked a deal to harness the Microsoft cloud, including Microsoft Azure and Microsoft 365, to transform digital fan experiences.


Hearstlab invests in London fintech company Akoni
06-07-2020 | 10:15:20
HearstLab, an investor in women-led startups, has invested in London-based financial technology company Akoni.


Verizon Media unveils solution to connect digital ads and TV viewing
06-07-2020 | 10:03:37
Verizon Media has launched its TV tune-in attribution product that allows broadcasters and media companies to quantify the impact of digital ad campaigns on consumers tuning into TV shows.


Total value of the top 100 global brands hits $5 trillion, survey
06-07-2020 | 09:55:00
The world’s most valuable brands have seen their total brand value increase by 5.9 per cent despite the economic, social and personal impacts of COVID-19, according to a new ranking.


Impact of COVID-19 on business performance will be short lived, CMOs reveal
06-07-2020 | 09:44:00
Even as many companies continue cutting back on marketing budgets as a result of Corona virus, 73 per cent of Chief Marketing Officers expect the pandemic’s negative impact to be short lived.


Takeaway.com picks Dept to drive its B2B e commerce business
30-06-2020 | 13:03:46
The online food delivery marketplace Just Eat Takeaway.com has picked digital agency Dept to accelerate its new e-commerce platform for the partner services (B2B) department.


ADCN announces Dutch Creativity Awards 2020 winners
29-06-2020 | 14:00:00
ADCN has announced the winners of the Dutch Creativity Awards 2020: the awards for the best creative ideas and craftsmanship in advertising and design in the Netherlands.


Unilever suspends US Facebook, Instagram and Twitter ads over hate speech
29-06-2020 | 13:05:00
Unilever has announced that it was suspending brand advertising in social media platforms Facebook, Instagram and Twitter in the US as part of the ‘Stop Hate for Profit’ campaign.


SpotX, Acxiom partnership bolsters IPG data driven video advertising
25-06-2020 | 11:03:00
SpotX has partnered with data and technology foundation for marketers Acxiom to offer enhanced audience-based buying capabilities and improved inventory matching using Acxiom’s data.


Amazon launches $2 billion fund to tackle climate change
25-06-2020 | 10:55:00
Amazon has committed an initial $2 billion as part of a Climate Pledge Fund to support the development of sustainable technologies and services that will enable it and other companies be net zero carbon by 2040.


Sprite collaborates with hip hop artists to address racial inequality
25-06-2020 | 10:47:00
Coca-Cola Company brand Sprite is working with five most influential hip hop artists in the US to support creators and communities who have been affected by COVID-19 and racial inequality.


Ogilvy appoints Andy Main as Global CEO
24-06-2020 | 11:39:00
Global marketing communications company Ogilvy has appointed Andy Main Global CEO effective end of July.


Dutch companies push for sustainability in Covid-19 recovery, climate agreements
24-06-2020 | 11:19:00
Dutch businesses under a coalition have committed to champion sustainability as a key driver in the COVID-19 recovery plans at both national and European Union (EU) level.


WPP announces raft of actions, resources to fight racism
18-06-2020 | 10:19:29
WPP has unveiled a raft of actions and commitments it says will help it combat and address racial injustice and support Black and minority ethnic talent.


World population deepens bond with tech amid Covid-19, Dentsu Aegis Network survey
18-06-2020 | 09:55:00
About one third of the world population believe tech has enabled them to connect with friends, family and the world around them during lockdown.


Amazon Web Services launches miniature edge computing and data transfer device
18-06-2020 | 09:14:00
Amazon Web Services, Inc. (AWS), has unveiled Snowcone, a new small, ultra-portable, rugged, and secure edge computing and data transfer device.


SpotX inks video ad deal with music streaming platform JOOX
17-06-2020 | 09:07:57
SpotX has partnered with Asia’s music streaming platform JOOX in a deal that will see SpotX assist JOOX monetize content across all screens and streams.


Unilever commits €1 billion to fight climate change, protect environment
17-06-2020 | 09:02:00
Unilever has announced that it is set to achieve Net Zero emissions from all its products by 2039 as a raft of commitments it says are geared towards fighting climate change and protecting the environment.