WPP has appointed Simona Maggini Country Manager for Italy, taking over from Massimo Costa who has decided to step down from the role.
Sony has launched a new pocket-sized vlog camera targeted at content creators and vloggers.
Independent marketing and business consulting agency MeMo² has been shortlisted in six categories of the IAB Europe Research Awards 2020 for its THX. case.
US- based world's largest family-owned winery E. & J. Gallo Winery has picked IPG Mediabrands’ global marketing and media agency network UM as its media agency of record.
Netflix and production company Fiction Valley have unveiled the first Dutch Netflix feature film.
Amazon Web Services and the German Bundesliga will debut the first two Bundesliga Match Facts powered by AWS during tonight’s highlight match at 18:30 CET featuring Borussia Dortmund vs. Bayern Muenchen.
Logitech G has launched the Logitech G915 TKL Tenkeyless LIGHTSPEED Wireless RGB Mechanical Gaming Keyboard, offering the same core technologies and experience of the award-winning G915.
Global video advertising platform, SpotX has announced the expansion of its comprehensive Measurement and Attribution Suite.
Dentsu Aegis Network (DAN) has launched a new online curriculum for schools, delivered through its flagship schools programme, The Code.
Global youth media company Vice has announced a new partnership with Abu Dhabi Media Office (ADMO) that will see the two organizations launch a digital content platform targeting Arab youth.
Publicis Groupe has been selected by McDonald China as its media planning agency partner in Mainland China.
WPP’s agency Mindshare has released the fourth ‘New Normal’ COVID-19 tracker that polled 1,000 persons in each market across 10 global markets.
Digital agency Dept has won two awards for creating a new CMS and motion design in the latest Webby awards.
Amsterdam-based artificial intelligence startup Lalaland has won the 15th edition of the Philips Innovation Award 2020 that included a cheque worth €50,000.
WPP’s end-to-end Creative Commerce agency, Geometry Global, has appointed Katie Streten as Head of Strategy for Middle East & North Africa region.
Nokia says it has achieved the world’s fastest 5G speeds in its Over-the-Air (OTA) network in Dallas, Texas.
Heineken has appointed Stacey Tank as Chief Corporate Affairs and Transformation Officer effective June 1 2020.
Microsoft has partnered with FedEx in a move that seeks to tap into the digital and logistics network of FedEx and the Microsoft’s intelligent cloud.
Coca-Cola has partnered with live streaming platform #BeApp to offer artists across the world a chance to livestream their performances as corona crisis takes a toll on concerts and festivals.
Samsung Electronics have pledged support to five startups that were created by Samsung employees as part of the company’s C-Lab Inside in-house incubation program.
Consumer goods multinational Procter & Gamble has granted Cargill an exclusive license that will allow Cargill to further develop a technology that was first tested at P&G corporate research and development labs.
Duracell has selected Mediacom as its media agency following a competitive bidding process. MediaCom will now handle the account in 32 markets among them UK, US and China.
Large multinationals world over could scale back on spending as the impacts of coronavirus continue to take a toll on businesses, the latest World Federation of Advertisers, WFA, Covid-19 Response Tracker shows.
Sony Corporation has announced that it is set to release two models of intelligent vision sensors, the first of their kind globally to be equipped with Artificial Intelligence processing functionality.
Dutch e-bike tech scale-up VanMoof, has raised approximately $13.5 million from Europe’ top venture capital firms Balderton Capital and assembly partner SINBON Electronics.
SpotX has inked a deal with US free ad supported streaming platform Pluto in an arrangement that will see SpotX assist Pluto TV power the video monetization of its content.
The 2020 global spending on IT is poised to stand at $3.4 trillion, an eight per cent drop compared to 2019.
Google Cloud and software solutions company Splunk Inc have entered into an agreement as the two companies look at assisting organizations and customers unlock the value of their data.
Nick Lawson has been appointed as MediaCom Global CEO starting July 1 2020 as the current Worldwide Chariman and CEO Stephen Allan steps down after 12 years at the helm
US-based Hispanic media company Univision Communications Inc. has joined Nielsen’s Addressable TV platform beta program.
In Netherlands 7,700 consumers were asked to rate well-known brands for sustainability
The subject of quantifying digital ad viewability has received new insights from a new study conducted by MAGNA and IPG Media Lab.
Global independent youth media company VICE Media Group announced the company has appointed Daisy Auger-Domínguez as the Chief People Officer.
TikTok is working on a new advertising model that will give advertisers the option of using call-to-action buttons such as ‘shop now’ within influencer content.
Logitech International has announced a $709 million growth in sales, a 14 per cent rise compared to the same period last year.
Coca Cola has entered into a five year collaboration with Microsoft in a deal that will see the beverage company standardize its business operations on Microsoft’s cloud.
Google Cloud has introduced a premium video conferencing solution dubbed Google meet with enhanced features.
Inter IKEA Group has joined an alliance of over 180 political decision-makers and business leaders, for a renewed commitment on long-term climate change and COVID-19 initiatives.
Imagine a virtual hotel where you can shop a real brand. This dream has come true thanks to a partnership between Dutch premium lifestyle brand BALR. and Azerion’s life simulator and social game Hotel Hideaway.
Starcom’s Madrid office has secured established Spanish olive oil company Deoleo’s portfolio and will now chaperone media strategy and buying across the over 20 markets for the Deoleo Group.