Isobar positions itself as global agency with new digital branding
31-07-2020 15:45:49 | Editor: Bob Koigi | hits: 8481 | Tags:

Global digital experience agency, Isobar has revealed the latest step in its evolution - the launch of its own brand website.

The objective for the project includes positioning Isobar as a global experience agency, communicating its brand architecture, services and capabilities and communicating its global scale and expertise.

The project was delivered by a cross-functional team including Kraftwerk Linked by Isobar in the Netherlands, Isobar Australia, Isobar World Services, Isobar US, Isobar Denmark and the Isobar Global team based in London. The new website unites its 45 markets globally, with local ‘experiences’ delivered based on the visitor’s geolocation.

Daniel Sytsma, Chief Design Officer EMEA, Isobar:  “Embracing the dot as our central visual device, we looked for playful ways to bring this part of our identity to life: in our photography, animations and especially in playful micro interactions throughout the platform.”

The platform was delivered using Sitecore technologies to deliver on its ambition to increase traffic, drive revenue and improve the quality of data and insight for its sales and marketing teams.

The resulting site includes more dynamic, moving content to provide a more engaging experience, a new insights page to elevate the agencies’ thought leadership and a blend of global and local content to illustrate the agency ‘hub and spoke’ model of delivering excellence by connecting its discipline experts with its local market scale.

The team has also built useful ‘Office’ pages and filter systems throughout the site content to enable talent, clients and prospects to easily access key information about the network’s 45 market teams.

The agency has transformed businesses and brands over the last 15 years, evolving from delivering digital marketing to technology implementation, commerce and consulting capabilities to power consult to deliver solutions and growth for our clients. In the last year, the agency has helped power Dentsu’s commerce offering Total Commerce and is accelerating the growth of Dentsu’ creative capabilities by working closely with dentsumcgarrybowen, the other global agency brand in Dentsu’s Creative Line of Business.

Caroline Dean, CMO, Isobar: “Since its inception, Isobar has transformed brands with craft and creativity. Now it’s time to apply that to ourselves. With a new brand platform to support our positioning, our tagline, and illustrate our refreshed brand identity with a fresh set of brand assets that allow us to share our story with the world.”

Isobar’s tagline, ‘Invent Make Change’ represents the agency mentality for continuous improvement and was an important philosophy when making the site. Its meaning illustrates a creative process that is grounded in the continuous pursuit of innovative solutions to real problems. The tagline communicates a maker's mindset, with an ability to turn ideas into reality.

Martin Bochineck, President, Isobar: “Rather than just focusing on what we say, it is important to focus on what we do, and how we do it. The new website helps Isobar tell our stories with an emphasis on what we make and how we deliver impact and growth for our clients.”