Samsung Electronics launches global campaign for its TV The Serif
Samsung Electronics has partnered with iconic brands to launch the “What’s on The Serif?” for its TV, The Serif.
Co-created with French furniture designers Ronan & Erwan Bouroullec, The Serif was first introduced in 2016 and gained acclaim as a furniture-like TV with its distinctive I-shaped design.
Back in the day when cathode-ray tube televisions flourished, consumers would showcase personal mementos and framed photographs on top of their televisions. However, as TV displays became thinner over the last several years, this was no longer an option.
Inspired by rapidly changing trends, Samsung launches this innovative campaign highlighting The Serif’s unique design characteristics that evoke pleasant nostalgia with a retro appeal.
High-profile fashion, beauty and lifestyle brands will join the campaign to demonstrate support. Companies including LEGO, AMOREPACIFIC, Heinz, Sticky Monster Lab, GoolyGooly, Alessi and Callaway Golf will release unique hashtags.