Verizon Media and AMCO ink multiyear advertising partnership
Verizon Media and AMCO, a subsidiary of América Móvil, have formed a strategic partnership for AMCO to become the exclusive reseller in Mexico of certain of its advertising products.
Under the arrangement, AMCO will represent Verizon Media selling premium advertising, with innovative ad formats and the most diverse, brand-safe verified data in the industry through ad platforms that provide full-stack management for advertisers.
With this partnership, Mexican clients will be able to access the innovative advertising and business solutions generated by Verizon Media, thanks to the extended reach provided by AMCO in the country. Both companies will work on custom advertising solutions for customers and audiences in Mexico that will help to improve the user experience.
This partnership will be able to provide an omnichannel experience for all customers and users that will guarantee them access to the products and services offered by AMCO and Verizon Media in a simpler manner, as well as closer communication with the companies.
Arturo Elias Ayub, Chief of Strategic Alliance and Content, América Móvil: "The partnership we are announcing today with Verizon Media is part of the continuous innovation that we at AMCO offer our customers so they can access better advertising solutions by reformulating the brand experiences based on our knowledge of the market, which will ensure a better experience for our users.”
The strategic partnership will enable Verizon Media to accelerate growth in the region, one of the top priorities of this year.
Armando Rodríguez, VP Latin America, Verizon Media: "AMCO shares our commitment to deliver meaningful advertising experiences and trusted consumer engagement opportunities for brands with relevant, engaging advertising. Partnering with AMCO represents a unique opportunity for Verizon Media to continue to build scale on the ground."
The partnership will now see AMCO and Verizon Media take another step forward in the distribution and commercialization of its platforms and inventories, transforming the way businesses can deliver their advertising, taking advantage of its technological capabilities, segmentation and user profiling.