Duracell picks Mediacom to manage account in 32 markets
Duracell has selected Mediacom as its media agency following a competitive bidding process. MediaCom will now handle the account in 32 markets among them UK, US and China.
The media agency will take on the account that was previously managed by Starcom beginning July 1 2020.
While many global pitches have been paused due to Coronavirus, the Duracell pitch started in November and the key chemistry meetings and face-to-face presentations were completed before the lockdown began in many markets.
Nick Lawson, Global COO, MediaCom: “The future is battery powered. Duracell is an iconic brand and it gives us great pride to welcome them back into the MediaCom family. We are excited to apply our unique expertise and strategic thinking through our standout people.”