eBay launches programme to introduce small businesses to e-commerce
E commerce multinational eBay has launched an accelerator programme dubbed “Up & Running,” that seeks to help retailers without an e-commerce presence transition to selling online. The company has committed $100 million to support small businesses in North America.
Jordan Sweetnam, Senior Vice President eBay North America: “For the last 25 years, eBay has helped launch and grow hundreds of thousands of small businesses, and now we’ve created Up & Running to accelerate the start-up time frame for retailers opening online stores during these unprecedented times. eBay was built on the simple premise that connecting buyers and sellers around the world creates economic opportunity, and this is exactly what we need to be doing – now more than ever.”
Under the initiative, eBay says it will offer new businesses a free basic eBay store for three months - offering access to the marketplace’s more than 180 million buyers around the world. eBay will also waive selling fees for these new businesses, and allow them to sell up to 500 items for free. New eBay sellers will also receive the guidance and resources they need to run their business on eBay - including a suite of exclusive marketing and merchandising tools, customization features to build a brand, discounted shipping supplies and more.
In the wake of COVID-19, eBay mobilized a retail revival task force to help the 70 per cent of small businesses who do not have any online presence – working quickly to consolidate and adapt the tools and resources these new sellers would need to be successful. Through Up & Running, eBay will provide educational webinars, individual support, and access to experienced sellers willing to mentor those who are new to eCommerce. In the coming weeks, the company will also highlight small business sellers on eBay.com, and provide new ways for shoppers to support their favorite local businesses while staying at home.
For new sellers the process of joining Up & Running is simplified. They begin by creating a business account on the sign up page, registering their business by following the instructions in the email that will follow, following the steps on how to get started, which will activate their no-sales-fee offer then discovering the resources you need to get a successful eBay store up and running
eBay existence is hinged on the principles of empowering people and creating economic opportunity. Since 1995, eBay has helped businesses of all sizes thrive and most recently established Retail Revival. This program was created in 2018 to help brick-and-mortar businesses in cities experiencing an economic downturn to reach a broader audience on the platform.
The launch of Up & Running follows recent significant moves to help the hundreds of thousands of small and medium businesses that are currently on eBay.
The changes were announced to the seller community directly, and include deferred fee payments, added seller protections and 100,000 incremental free listings. These actions reflect a commitment by eBay North America of more than $200 million in support programs for existing sellers.