MediaCom Turkey secures P&G media business
MediaCom Turkey has secured the Procter & Gamble, P&G, integrated media business from July 1 2020 in an arrangement that will see the company overseeing integrated communications planning, buying and implementation for all media apart from e-Commerce and Oral B & Braun digital marketing.
MediaCom has also been picked as the end-to-end management agency of “BANABAK”, P&G Turkey Youth’s POME platform and application.
Tolga Uner, CEO, MediaCom Turkey: “I believe this win is the result of incredible, ambitious team work and is concrete evidence of our People First, Better Results ethos. Whilst this is an incredible appointment for us as MediaCom, this win was only made possible by leveraging the power of the WPP network. I couldn’t be more proud of our people.”
During the pitch, MediaCom worked with WPP agencies AMVG (technology), Hogarth (production), 4129/Grey (creative and SM) and Plasenta (Community Management).
Procter & Gamble is one of the largest advertisers in Turkey and globally.