OMD Worldwide future proof with Guy Marks and Damian Winstanley
25-01-2018 09:47:00 | Editor: Suzanne van der Meij | hits: 5580 | Tags:

Following the appointment of Florian Adamski as CEO and Colin Gottlieb as Chairman in September 2017, OMD Worldwide elevates next generation of talent with key digital and analytical skills into pivotal global leadership positions.

Adamski: "Media agencies need to significantly ramp up their ability to improve the return of marketing spend and be a lot more agile in delivering value in a rapidly changing marketing environment. Successful marketers expect a deep understanding of customer journeys, the capability to apply and interpret data in a meaningful way and more effectively tackle major challenges such as subpar digital media environments. Achieving this will be highly dependent on credible best-in-class experts that have proven their ability to drive client's business results by utilizing modern marketing tools. OMD will consistently identify and foster this type of talent to shape its future leadership approach around the globe."

Guy Marks has been appointed as CEO of the EMEA 

Previously Co-Founder of award-winning mobile advertising and digital production agency Mobile5, Marks will super-charge OMD's entrepreneurial mind-set in 2018. 

Adamski: "Marks has invaluable client-first experience working with global brands including Renault, PepsiCo and Canon. His wealth of knowledge in digital, tech and creative solutions, not to mention the launch of two successful start-ups, will bring fresh energy and thinking to OMD." 

Marks: "There's a certain amount of doom and gloom in the industry currently but my belief is that this complex market presents a myriad of opportunities that are immensely exciting. While my background is in tech, I have a deep-rooted belief in the power of creative ideas. This mix combined with start-up mentality, agility and entrepreneurialism, will unlock opportunities to deliver work that makes a difference for our clients."   

Global business development and communications will be spearheaded by Damian Winstanley

To ensure OMD's clients, partners and employees remain continually connected and feel the power of the world's largest and most awarded network, Damian Winstanley steps up to the role of Chief Marketing Officer, OMD Worldwide. He will report to Adamski overseeing marketing and business development operations globally. Winstanley is no stranger to the OMD network holding roles including Chief Client Officer of EMEA where he oversaw the development of an extensive client roster including PepsiCo, Uber, Apple, Sony Pictures and Bacardi.

Adamski: "Winstanley has been one of the most consistent and successful leaders within OMD. His remarkable ability to build strong relationships and his strategic thinking will continue to enhance the growth and development of our clients. He will help create a cohesive and consistent product profile around the world empowering our clients and their businesses."

Winstanley : "2018 will see OMD further evolve in the digital and mobile marketing age and I look forward to ensuring our business continues to have a consumer-first mind-set to deliver marketing performance for our clients. It is an honour to work with such a breadth of talent from across our global network."