Global marketing communications agency, Wunderman Thompson, a subsidiary of WPP, has acquired French customer experience consultancy firm Velvet Consulting.
Global fashion and luxury media brand ELLE has announced a partnership with MAGNUM Ice cream for the publication of its annual celebration of new leaders and game-changers dubbed The ELLE List 2020.
Global manufacturer of cleaning and laundry products, Unilever says it will replace 100 per cent of the carbon derived from fossil fuels in its cleaning and laundry product formulations with renewable or recycled carbon.
Amazon Music and Twitch have announced the incorporation of Twitch’s live streaming functionality into the Amazon Music app.
Only 49 per cent of marketing organizations report they have a dedicated marketing operations leader, according to a recent survey by Gartner, Inc.
IPG Mediabrands has released its Media Responsibility Audit, as part of a larger effort aimed at enhancing brand safety and media responsibility in advertising.
Google has announced the expansion of its Ad Manager tool for programmatic audio placements, with addition of new features and audio forecasting capabilities.
A new report has put to question the dominant perception that young people are care-free, thoughtless and irresponsible revealing that today’s teenagers are indeed well informed and socially aware.
Women-led startups investor HearstLab, has announced it is funding London fintech company FilmChain.
Global research and advisory company Gartner Inc. has released a list of emerging trends it says will power technology in the next decade.
Samsung Electronics has partnered with iconic brands to launch the “What’s on The Serif?” for its TV, The Serif.
UK specialist bed retailer Dreams and House Beautiful, home interiors magazine brands have launched an exclusive new collection of bedroom furniture in a new brand licensing partnership deal.
Global digital experience agency, Isobar has revealed the latest step in its evolution - the launch of its own brand website.
Verizon Media and AMCO, a subsidiary of América Móvil, have formed a strategic partnership for AMCO to become the exclusive reseller in Mexico of certain of its advertising products.
The World Out of Home Organization, WOO, has launched a worldwide Digital Out of Home campaign - #OurSecondChance by recently appointed UK creative agency New Commercial Arts.
YuPlan Limited is a Zimbabwe digital startup that allows customers to book a venue from anywhere in the world. The platform holds a selection of venues from office spaces, residential plots, gardens, school halls and sports fields among others.
Ahlan Emirate has introduced a unique marketing offering that includes free SEO, increased web presence and connecting businesses to prospective customers through its digital directory.
Vincula Holdings is a startup connecting employers, project sponsors, contractors, subcontractors and suppliers through a platform that also seeks to provide participants with worldwide and focused exposure.
Newcorn Branding is a South African startup that offers new and upcoming companies innovative marketing structures and assists in brand identity through creative conceptualization.
eFoods Trade is an African online B2B marketplace connecting African foods to the global markets. The platform targets food importers, exporters, distributors, and manufacturers.
Global video advertising company SpotX, has announced a strategic investment in SpringServe, an ad serving platform for over-the-top (OTT) and connected TV (CTV).
Premium content and experience company has opened The Hearst Institute, a brand new, state-of-the-art product testing facility in Feltham, South West London.
A fifth of 18-24 year-olds, popularly christened Gen Z, have deactivated their social media accounts in the past year, while a third are limiting time on their phones as concerns over data use and well-being take hold .
VICE creative agency VIRTUE, has launched a new creative campaign for McDonald’s Austria that will see the brand's iconic yellow-red striped plastic straws removed from all restaurants in Austria.
Digital agency Dept is among the team that was involved in the website design of The Van Gogh Museum that now offers visitors more information on the life and of Van Gogh.
Digital music service Spotify has extended its services to 13 European markets as it seeks to bolster its clientele base that currently stands at 286 million and 136 million premium subscribers across 92 markets.
WPP’s media investment arm GroupM, has unveiled its latest white paper on what ‘life after lockdown’ portends for brands across Southeast Asia.
SpotX working with US research firm Mintel has released the first global connected TV, CTV, viewership report that captures the characteristics of US CTV viewers and their viewing habits.
Retail clothing store C&A has picked Dept to support the optimization of its webshop and app as it seeks to offer customers seamless digital user experience.
Logitech has partnered with Amazon Web Services and Zoom to launch Logitech Solutions for Zoom Rooms with Alexa for Business.
TikTok has announced that the self-self-advertising platform that was previously only available to select customers and only available in a select number of markets is now accessible to all businesses globally:
Nielsen is planning to go ahead with the integration of out-of-home TV viewing into the national TV currency measurement starting in September 2020, as originally planned.
A new study posits that diversifying ad formats in digital advertising can help marketers better convey their story and create bigger impact on awareness, brand favorability, as well as research and purchase intent.
WPP’s media investment group Group M has launched a Multicultural Marketplace in the U.S with a comprehensive and growing list of Black and Hispanic owned and focused publishers.
In a bid to balance between brand safety and responsibility in advertising, IPG MediaBrands has unveiled its ten Media Responsibility Principles, MRP.
Alibaba cloud has collaborated with global consumer goods company Unilever in a deal that will see the multinational leverage on Alibaba’s tech prowess to drive the next-generation digital marketing campaigns.
Havas Media Group has unveiled a social equity private marketplace, comprising of BIPOC Black, Indigenous, People of Color and LGTBQ+-owned media businesses.
ONE Championship and Microsoft have inked a deal to harness the Microsoft cloud, including Microsoft Azure and Microsoft 365, to transform digital fan experiences.
HearstLab, an investor in women-led startups, has invested in London-based financial technology company Akoni.
Verizon Media has launched its TV tune-in attribution product that allows broadcasters and media companies to quantify the impact of digital ad campaigns on consumers tuning into TV shows.
The world’s most valuable brands have seen their total brand value increase by 5.9 per cent despite the economic, social and personal impacts of COVID-19, according to a new ranking.
Even as many companies continue cutting back on marketing budgets as a result of Corona virus, 73 per cent of Chief Marketing Officers expect the pandemic’s negative impact to be short lived.
The online food delivery marketplace Just Eat Takeaway.com has picked digital agency Dept to accelerate its new e-commerce platform for the partner services (B2B) department.
ADCN has announced the winners of the Dutch Creativity Awards 2020: the awards for the best creative ideas and craftsmanship in advertising and design in the Netherlands.
Unilever has announced that it was suspending brand advertising in social media platforms Facebook, Instagram and Twitter in the US as part of the ‘Stop Hate for Profit’ campaign.
SpotX has partnered with data and technology foundation for marketers Acxiom to offer enhanced audience-based buying capabilities and improved inventory matching using Acxiom’s data.
Amazon has committed an initial $2 billion as part of a Climate Pledge Fund to support the development of sustainable technologies and services that will enable it and other companies be net zero carbon by 2040.
Coca-Cola Company brand Sprite is working with five most influential hip hop artists in the US to support creators and communities who have been affected by COVID-19 and racial inequality.
Rate My Meeting is a Dutch startup that works with professionals and companies to improve meetings, their inclusivity, effectiveness and employee satisfaction.
Sarah Bauling is an Australian startup that offers training on presentation skills, keynote deliveries, customer services and MC services.
Byngo Investments offers access to financial services that are found around the globe to Africans who do not have access to the same tools.
CoachDirect is an Indian-based startup that works with schools and gated communities by providing sports, wellness and life coaching services. The startup CEO Veer Varma elaborates.
Global marketing communications company Ogilvy has appointed Andy Main Global CEO effective end of July.
Dutch businesses under a coalition have committed to champion sustainability as a key driver in the COVID-19 recovery plans at both national and European Union (EU) level.
WPP has unveiled a raft of actions and commitments it says will help it combat and address racial injustice and support Black and minority ethnic talent.
About one third of the world population believe tech has enabled them to connect with friends, family and the world around them during lockdown.
Amazon Web Services, Inc. (AWS), has unveiled Snowcone, a new small, ultra-portable, rugged, and secure edge computing and data transfer device.
SpotX has partnered with Asia’s music streaming platform JOOX in a deal that will see SpotX assist JOOX monetize content across all screens and streams.
Unilever has announced that it is set to achieve Net Zero emissions from all its products by 2039 as a raft of commitments it says are geared towards fighting climate change and protecting the environment.
ADCN has released the list of nominees for the 2020 Dutch Creative Awards spread across advertising, design and craft and next categories.
The global economic recession occasioned by COVID-19 is set to hit the advertising spend which will in turn shrink the media advertising revenue by $42 billion in 2020.
Nielsen is betting on SmartStore, SmartShelf and SmartShopper to bring the latest in extreme reality and gaming technology to the forefront of shopper research.
GroupM, WPP’s media investment group, has released a new brand safety report that offers new category-specific recommendations for marketers on the future of brand safety.
Google has entered into a partnership with WWF Sweden to help create an environmental data platform that will enable more responsible sourcing decisions in the fashion industry.
Dutch startup Be-Addy works with media agencies and advertisers to create, optimize and automate their media plans. Anton Kooijman, Elwin Gastelaars, the founders of the online advertising company elaborate.
Disney Media Networks has joined Nielsen’s Addressable TV beta program which will now allow it to test, evaluate and experience Nielsen’s addressable TV advertising capabilities and technology.
Global youth media company VICE has launched a multimedia creative hub celebrating a breadth of queer culture.
TikTok has collaborated with creative platform It’s Nice That to offer support to the creative industry that has been affected by the corona crisis through a series called 'Creative Canvas'.
BP’s Blind Date, Milka’s Christmas ad Give to those who give the most and HSBC’s CSR Birmingham are the most effective ads according to Kantar’s inaugural Creative Effectiveness awards.
MediaMonks Lab team has experimented how machine learning can augment video conferencing in a bid to break from the monotony of repetitive video calls that have become the new normal during the Covid-19 times.
Shell remains the most valuable brand in the Netherlands for the tenth consecutive year according to the latest Brand Finance Netherlands 50 2020 report.
Global end-user spending on cloud-based web conferencing solutions will grow 24.3 per cent in 2020, according to the latest forecast by Gartner, Inc.
Sonos Radio, a free, ad-supported streaming radio service that was launched in April 2020 and monetized by Targetspot's digital audio advertising solutions continues to grow its footprint.
S4Capital, the owner of MediaMonks, has achieved the highest share price ever at the London Stock Exchange shaving stood at £ 251 on May 22, 2020.
The World Federation of Advertisers has launched the world’s first guide for brands on data ethics in advertising, designed to provide clear actions and practical guidance.
FIFA World Football Museum in Zurich has appointed Dept to offer assistance in digital marketing, with community management on social media and with the website relaunch.
MeMo² has won 5 IAB Europe Awards with their latest innovation in cross-media effect measurements, called: THX.
WPP has entered into a partnership with kidtech platform SuperAwesome that seek to champion privacy standards for children in the global digital space.
Europe's largest and fastest growing fitness chain Basic-Fit has announced a new timeline of opening up its clubs as governments eases COVID-19 related lockdowns.
Logitech G, a brand of Logitech, has teamed up with creator of luxury, high performance sports cars and supercars McLaren to unveil the 3rd Annual Logitech McLaren G Challenge 2020.
Microsoft and Workday Inc. have entered into a strategic partnership prioritizing enterprise planning in the cloud and expanding the business solutions customers can use to better optimize their everyday work.
WPP has appointed Simona Maggini Country Manager for Italy, taking over from Massimo Costa who has decided to step down from the role.
Sony has launched a new pocket-sized vlog camera targeted at content creators and vloggers.
Independent marketing and business consulting agency MeMo² has been shortlisted in six categories of the IAB Europe Research Awards 2020 for its THX. case.
US- based world's largest family-owned winery E. & J. Gallo Winery has picked IPG Mediabrands’ global marketing and media agency network UM as its media agency of record.
Netflix and production company Fiction Valley have unveiled the first Dutch Netflix feature film.
Amazon Web Services and the German Bundesliga will debut the first two Bundesliga Match Facts powered by AWS during tonight’s highlight match at 18:30 CET featuring Borussia Dortmund vs. Bayern Muenchen.
Logitech G has launched the Logitech G915 TKL Tenkeyless LIGHTSPEED Wireless RGB Mechanical Gaming Keyboard, offering the same core technologies and experience of the award-winning G915.
EADfix, a Ghana-based tech platform, connects customers with verified service providers across different industries as it seeks to meet the growing demand for convenience, reliability and speed.
Global video advertising platform, SpotX has announced the expansion of its comprehensive Measurement and Attribution Suite.
Dentsu Aegis Network (DAN) has launched a new online curriculum for schools, delivered through its flagship schools programme, The Code.
Global youth media company Vice has announced a new partnership with Abu Dhabi Media Office (ADMO) that will see the two organizations launch a digital content platform targeting Arab youth.
Publicis Groupe has been selected by McDonald China as its media planning agency partner in Mainland China.
Renoon is a Dutch fashiontech startup that connects customers with innovation and the new ways to consume fashion and is is the first platform that utilizes technology to screen items for their sustainability characteristics.
WPP’s agency Mindshare has released the fourth ‘New Normal’ COVID-19 tracker that polled 1,000 persons in each market across 10 global markets.
Digital agency Dept has won two awards for creating a new CMS and motion design in the latest Webby awards.
Amsterdam-based artificial intelligence startup Lalaland has won the 15th edition of the Philips Innovation Award 2020 that included a cheque worth €50,000.
SmartBuild, a Zimbabwe startup, is simplifying the process of building and renovating houses by providing a platform where clients requiring such services can get quotations from a number of experienced contractors.
Ablestate, a Ugandan startup works with businesses to point them to the right software developers while offering digital training to institutions of higher learning.
Fat Finger Technologies in South Africa offers an array of Information Technology services and solutions ranging from simple office networks to full cloud-hosted solutions to public facing networks.