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22-02-2017 15:01:00 | Editor: Default Admin User | hits: 61865 | Tags:

Samsung Electronics launches global campaign for its TV The Serif
31-07-2020 | 13:59:00
Samsung Electronics has partnered with iconic brands to launch the “What’s on The Serif?” for its TV, The Serif.


Hearst UK’s House Beautiful signs brand licensing deal with bed retailer Dreams
31-07-2020 | 13:53:00
UK specialist bed retailer Dreams and House Beautiful, home interiors magazine brands have launched an exclusive new collection of bedroom furniture in a new brand licensing partnership deal.


Isobar positions itself as global agency with new digital branding
31-07-2020 | 13:45:49
Global digital experience agency, Isobar has revealed the latest step in its evolution - the launch of its own brand website.


Verizon Media and AMCO ink multiyear advertising partnership
30-07-2020 | 15:26:53
Verizon Media and AMCO, a subsidiary of América Móvil, have formed a strategic partnership for AMCO to become the exclusive reseller in Mexico of certain of its advertising products.


World Out of Home Organization launches #OurSecondChance global digital campaign
30-07-2020 | 15:19:01
The World Out of Home Organization, WOO, has launched a worldwide Digital Out of Home campaign - #OurSecondChance by recently appointed UK creative agency New Commercial Arts.


[Startup Interview] Vimbai Malandu, Co-Founder, YuPlan Limited, Zimbabwe
26-07-2020 | 19:40:12
YuPlan Limited is a Zimbabwe digital startup that allows customers to book a venue from anywhere in the world. The platform holds a selection of venues from office spaces, residential plots, gardens, school halls and sports fields among others.


[Startup Interview] Sanyogita Patil, CEO, Ahlan Emirate, United Arab Emirates
26-07-2020 | 19:34:39
Ahlan Emirate has introduced a unique marketing offering that includes free SEO, increased web presence and connecting businesses to prospective customers through its digital directory.


[Startup Interview] Anton Herbst, CEO, Vincula Holdings, South Africa
26-07-2020 | 19:29:55
Vincula Holdings is a startup connecting employers, project sponsors, contractors, subcontractors and suppliers through a platform that also seeks to provide participants with worldwide and focused exposure.


[Startup Interview] Tanaka Manjengwa, Managing Director, Newcorn Branding, South Africa
26-07-2020 | 19:25:15
Newcorn Branding is a South African startup that offers new and upcoming companies innovative marketing structures and assists in brand identity through creative conceptualization.


[Startup Interview] Ian Sendagala, CEO, eFoods Trade, Uganda
26-07-2020 | 19:19:17
eFoods Trade is an African online B2B marketplace connecting African foods to the global markets. The platform targets food importers, exporters, distributors, and manufacturers.


SpotX invests in ad platform SpringServe
23-07-2020 | 14:07:00
Global video advertising company SpotX, has announced a strategic investment in SpringServe, an ad serving platform for over-the-top (OTT) and connected TV (CTV).


Hearst UK launches modern product testing facility
23-07-2020 | 13:59:55
Premium content and experience company has opened The Hearst Institute, a brand new, state-of-the-art product testing facility in Feltham, South West London.


A fifth of Gen Z have deactivated social media accounts over data and privacy concerns, report
23-07-2020 | 13:49:00
A fifth of 18-24 year-olds, popularly christened Gen Z, have deactivated their social media accounts in the past year, while a third are limiting time on their phones as concerns over data use and well-being take hold .


VIRTUE unveils ‘our plastic goes swimming’ campaign for McDonald’s
22-07-2020 | 11:47:05
VICE creative agency VIRTUE, has launched a new creative campaign for McDonald’s Austria that will see the brand's iconic yellow-red striped plastic straws removed from all restaurants in Austria.


Dept enhances The Van Gogh Museum with smart functionalities
22-07-2020 | 11:39:00
Digital agency Dept is among the team that was involved in the website design of The Van Gogh Museum that now offers visitors more information on the life and of Van Gogh.


Spotify launches in 13 European markets
17-07-2020 | 12:04:00
Digital music service Spotify has extended its services to 13 European markets as it seeks to bolster its clientele base that currently stands at 286 million and 136 million premium subscribers across 92 markets.


E-commerce offers brands increased opportunities post Covid-19, Group M report
17-07-2020 | 11:58:00
WPP’s media investment arm GroupM, has unveiled its latest white paper on what ‘life after lockdown’ portends for brands across Southeast Asia.


Four out of 5 CTV viewers watch ad supported content, SpotX survey
16-07-2020 | 11:31:00
SpotX working with US research firm Mintel has released the first global connected TV, CTV, viewership report that captures the characteristics of US CTV viewers and their viewing habits.


C&A selects Dept to enhance its e-commerce platform
15-07-2020 | 09:12:00
Retail clothing store C&A has picked Dept to support the optimization of its webshop and app as it seeks to offer customers seamless digital user experience.


Logitech partners with Amazon and Zoom to redefine meeting room experiences for businesses
15-07-2020 | 09:04:06
Logitech has partnered with Amazon Web Services and Zoom to launch Logitech Solutions for Zoom Rooms with Alexa for Business.


TikTok self-serve ad platform now accessible to businesses globally
14-07-2020 | 09:40:00
TikTok has announced that the self-self-advertising platform that was previously only available to select customers and only available in a select number of markets is now accessible to all businesses globally:


Nielsen to integrate out of home viewing into national TV measurement
14-07-2020 | 09:35:00
Nielsen is planning to go ahead with the integration of out-of-home TV viewing into the national TV currency measurement starting in September 2020, as originally planned.


Ad format diversification delivers higher returns on investment, survey
10-07-2020 | 09:06:00
A new study posits that diversifying ad formats in digital advertising can help marketers better convey their story and create bigger impact on awareness, brand favorability, as well as research and purchase intent.


Group M launches multicultural marketplace targeting minority publishers
09-07-2020 | 09:56:00
WPP’s media investment group Group M has launched a Multicultural Marketplace in the U.S with a comprehensive and growing list of Black and Hispanic owned and focused publishers.


IPG MediaBrands unveils principles to guide brand safety and responsibility in advertising
09-07-2020 | 09:45:00
In a bid to balance between brand safety and responsibility in advertising, IPG MediaBrands has unveiled its ten Media Responsibility Principles, MRP.


Alibaba Cloud partners with Unilever in digital marketing initiative
08-07-2020 | 11:30:00
Alibaba cloud has collaborated with global consumer goods company Unilever in a deal that will see the multinational leverage on Alibaba’s tech prowess to drive the next-generation digital marketing campaigns.


Havas Media Group supports minority owned businesses with new social marketplace
08-07-2020 | 11:24:00
Havas Media Group has unveiled a social equity private marketplace, comprising of BIPOC Black, Indigenous, People of Color and LGTBQ+-owned media businesses.


One championship selects Microsoft as cloud and data services provider
07-07-2020 | 10:50:00
ONE Championship and Microsoft have inked a deal to harness the Microsoft cloud, including Microsoft Azure and Microsoft 365, to transform digital fan experiences.


Hearstlab invests in London fintech company Akoni
06-07-2020 | 10:15:20
HearstLab, an investor in women-led startups, has invested in London-based financial technology company Akoni.


Verizon Media unveils solution to connect digital ads and TV viewing
06-07-2020 | 10:03:37
Verizon Media has launched its TV tune-in attribution product that allows broadcasters and media companies to quantify the impact of digital ad campaigns on consumers tuning into TV shows.


Total value of the top 100 global brands hits $5 trillion, survey
06-07-2020 | 09:55:00
The world’s most valuable brands have seen their total brand value increase by 5.9 per cent despite the economic, social and personal impacts of COVID-19, according to a new ranking.


Impact of COVID-19 on business performance will be short lived, CMOs reveal
06-07-2020 | 09:44:00
Even as many companies continue cutting back on marketing budgets as a result of Corona virus, 73 per cent of Chief Marketing Officers expect the pandemic’s negative impact to be short lived.


Takeaway.com picks Dept to drive its B2B e commerce business
30-06-2020 | 13:03:46
The online food delivery marketplace Just Eat Takeaway.com has picked digital agency Dept to accelerate its new e-commerce platform for the partner services (B2B) department.


ADCN announces Dutch Creativity Awards 2020 winners
29-06-2020 | 14:00:00
ADCN has announced the winners of the Dutch Creativity Awards 2020: the awards for the best creative ideas and craftsmanship in advertising and design in the Netherlands.


Unilever suspends US Facebook, Instagram and Twitter ads over hate speech
29-06-2020 | 13:05:00
Unilever has announced that it was suspending brand advertising in social media platforms Facebook, Instagram and Twitter in the US as part of the ‘Stop Hate for Profit’ campaign.


SpotX, Acxiom partnership bolsters IPG data driven video advertising
25-06-2020 | 11:03:00
SpotX has partnered with data and technology foundation for marketers Acxiom to offer enhanced audience-based buying capabilities and improved inventory matching using Acxiom’s data.


Amazon launches $2 billion fund to tackle climate change
25-06-2020 | 10:55:00
Amazon has committed an initial $2 billion as part of a Climate Pledge Fund to support the development of sustainable technologies and services that will enable it and other companies be net zero carbon by 2040.


Sprite collaborates with hip hop artists to address racial inequality
25-06-2020 | 10:47:00
Coca-Cola Company brand Sprite is working with five most influential hip hop artists in the US to support creators and communities who have been affected by COVID-19 and racial inequality.


[Startup Interview] Xander Groesbeek, CEO, Rate My Meeting, The Netherlands
24-06-2020 | 12:44:00
Rate My Meeting is a Dutch startup that works with professionals and companies to improve meetings, their inclusivity, effectiveness and employee satisfaction.


[Startup Interview] Sarah Bauling, Founder, Sarah Bauling, Australia
24-06-2020 | 12:36:00
Sarah Bauling is an Australian startup that offers training on presentation skills, keynote deliveries, customer services and MC services.


[Startup Interview] Olayemi Bamisile, Co-Founder, Byngo Investments, Liberia
24-06-2020 | 12:28:55
Byngo Investments offers access to financial services that are found around the globe to Africans who do not have access to the same tools.


[Startup Interview] Veer Varma, Founder, CoachDirect, India
24-06-2020 | 12:01:00
CoachDirect is an Indian-based startup that works with schools and gated communities by providing sports, wellness and life coaching services. The startup CEO Veer Varma elaborates.


Ogilvy appoints Andy Main as Global CEO
24-06-2020 | 11:39:00
Global marketing communications company Ogilvy has appointed Andy Main Global CEO effective end of July.


Dutch companies push for sustainability in Covid-19 recovery, climate agreements
24-06-2020 | 11:19:00
Dutch businesses under a coalition have committed to champion sustainability as a key driver in the COVID-19 recovery plans at both national and European Union (EU) level.


WPP announces raft of actions, resources to fight racism
18-06-2020 | 10:19:29
WPP has unveiled a raft of actions and commitments it says will help it combat and address racial injustice and support Black and minority ethnic talent.


World population deepens bond with tech amid Covid-19, Dentsu Aegis Network survey
18-06-2020 | 09:55:00
About one third of the world population believe tech has enabled them to connect with friends, family and the world around them during lockdown.


Amazon Web Services launches miniature edge computing and data transfer device
18-06-2020 | 09:14:00
Amazon Web Services, Inc. (AWS), has unveiled Snowcone, a new small, ultra-portable, rugged, and secure edge computing and data transfer device.


SpotX inks video ad deal with music streaming platform JOOX
17-06-2020 | 09:07:57
SpotX has partnered with Asia’s music streaming platform JOOX in a deal that will see SpotX assist JOOX monetize content across all screens and streams.


Unilever commits €1 billion to fight climate change, protect environment
17-06-2020 | 09:02:00
Unilever has announced that it is set to achieve Net Zero emissions from all its products by 2039 as a raft of commitments it says are geared towards fighting climate change and protecting the environment.


ADCN announces nominees for Dutch Creativity Awards 2020
17-06-2020 | 08:55:00
ADCN has released the list of nominees for the 2020 Dutch Creative Awards spread across advertising, design and craft and next categories.


Global ad revenue to fall by 7 per cent in 2020, Magna forecast
16-06-2020 | 10:06:42
The global economic recession occasioned by COVID-19 is set to hit the advertising spend which will in turn shrink the media advertising revenue by $42 billion in 2020.


Nielsen introduces gaming tech for shopper research solutions
12-06-2020 | 10:06:00
Nielsen is betting on SmartStore, SmartShelf and SmartShopper to bring the latest in extreme reality and gaming technology to the forefront of shopper research.


Group M releases brand safety report for marketers
11-06-2020 | 11:12:00
GroupM, WPP’s media investment group, has released a new brand safety report that offers new category-specific recommendations for marketers on the future of brand safety.


Google collaborates with WWF on sustainable fashion industry
11-06-2020 | 11:04:22
Google has entered into a partnership with WWF Sweden to help create an environmental data platform that will enable more responsible sourcing decisions in the fashion industry.


[Startup Interview] Anton Kooijman, Elwin Gastelaars, Founders, Be-Addy, The Netherlands
11-06-2020 | 08:46:00
Dutch startup Be-Addy works with media agencies and advertisers to create, optimize and automate their media plans. Anton Kooijman, Elwin Gastelaars, the founders of the online advertising company elaborate.


Disney taps into Nielsen Addressable TV Beta Program
10-06-2020 | 10:15:00
Disney Media Networks has joined Nielsen’s Addressable TV beta program which will now allow it to test, evaluate and experience Nielsen’s addressable TV advertising capabilities and technology.


Vice launches multimedia project celebrating queer culture
10-06-2020 | 10:04:00
Global youth media company VICE has launched a multimedia creative hub celebrating a breadth of queer culture.


TikTok in a campaign to support creative industry during corona crisis
10-06-2020 | 09:36:00
TikTok has collaborated with creative platform It’s Nice That to offer support to the creative industry that has been affected by the corona crisis through a series called 'Creative Canvas'.


HSBC, BP and Milka win in Kantar’s creative effectiveness awards
09-06-2020 | 15:30:00
BP’s Blind Date, Milka’s Christmas ad Give to those who give the most and HSBC’s CSR Birmingham are the most effective ads according to Kantar’s inaugural Creative Effectiveness awards.


MediaMonks Lab team trials use of AI in video conferencing
05-06-2020 | 11:20:00
MediaMonks Lab team has experimented how machine learning can augment video conferencing in a bid to break from the monotony of repetitive video calls that have become the new normal during the Covid-19 times.


Shell, KPN, NN most valuable brands in the Netherlands, report
05-06-2020 | 11:09:00
Shell remains the most valuable brand in the Netherlands for the tenth consecutive year according to the latest Brand Finance Netherlands 50 2020 report.


Global cloud conferencing spend to hit $4.1 billion in 2020, report
05-06-2020 | 10:48:34
Global end-user spending on cloud-based web conferencing solutions will grow 24.3 per cent in 2020, according to the latest forecast by Gartner, Inc.


Sonos, Targetspot radio monetization service launches in six countries
05-06-2020 | 10:35:00
Sonos Radio, a free, ad-supported streaming radio service that was launched in April 2020 and monetized by Targetspot's digital audio advertising solutions continues to grow its footprint.


MediaMonks parent company S4Capital's share price hits record high
05-06-2020 | 06:48:00
S4Capital, the owner of MediaMonks, has achieved the highest share price ever at the London Stock Exchange shaving stood at £ 251 on May 22, 2020.


WFA launches world’s first guide on data ethics for brands
04-06-2020 | 15:39:00
The World Federation of Advertisers has launched the world’s first guide for brands on data ethics in advertising, designed to provide clear actions and practical guidance.


FIFA World Football Museum picks Dept to handle digital marketing
04-06-2020 | 15:30:51
FIFA World Football Museum in Zurich has appointed Dept to offer assistance in digital marketing, with community management on social media and with the website relaunch.


Global Research Agency MeMo² wins 5 IAB Europe Awards
04-06-2020 | 06:59:45
MeMo² has won 5 IAB Europe Awards with their latest innovation in cross-media effect measurements, called: THX.


WPP and SuperAwesome raise children privacy standards in digital space
29-05-2020 | 10:04:00
WPP has entered into a partnership with kidtech platform SuperAwesome that seek to champion privacy standards for children in the global digital space.


Basic Fit starts to reopen clubs, announces new financing
29-05-2020 | 09:59:00
Europe's largest and fastest growing fitness chain Basic-Fit has announced a new timeline of opening up its clubs as governments eases COVID-19 related lockdowns.


Logitech G and McLaren launch G Challenge 2020
29-05-2020 | 09:44:00
Logitech G, a brand of Logitech, has teamed up with creator of luxury, high performance sports cars and supercars McLaren to unveil the 3rd Annual Logitech McLaren G Challenge 2020.


Microsoft partners with Workday on business cloud
29-05-2020 | 09:32:00
Microsoft and Workday Inc. have entered into a strategic partnership prioritizing enterprise planning in the cloud and expanding the business solutions customers can use to better optimize their everyday work.


Simona Maggini appointed WPP County Manager for Italy
28-05-2020 | 09:30:39
WPP has appointed Simona Maggini Country Manager for Italy, taking over from Massimo Costa who has decided to step down from the role.


Sony launches camera targeting content creators and vloggers
28-05-2020 | 09:10:00
Sony has launched a new pocket-sized vlog camera targeted at content creators and vloggers.


MeMo² THX. platform nominated for IAB Europe Research Awards
27-05-2020 | 10:55:00
Independent marketing and business consulting agency MeMo² has been shortlisted in six categories of the IAB Europe Research Awards 2020 for its THX. case.


Gallo Winery selects UM as media agency of record
27-05-2020 | 10:45:00
US- based world's largest family-owned winery E. & J. Gallo Winery has picked IPG Mediabrands’ global marketing and media agency network UM as its media agency of record.


Netflix, Fiction Valley unveil first Dutch feature film
27-05-2020 | 10:25:00
Netflix and production company Fiction Valley have unveiled the first Dutch Netflix feature film.


Amazon Web Services, Bundesliga in real time game analysis deal
26-05-2020 | 14:44:00
Amazon Web Services and the German Bundesliga will debut the first two Bundesliga Match Facts powered by AWS during tonight’s highlight match at 18:30 CET featuring Borussia Dortmund vs. Bayern Muenchen.


Logitech G unveils G915 TKL wireless RGB mechanical gaming keyboard
26-05-2020 | 14:33:00
Logitech G has launched the Logitech G915 TKL Tenkeyless LIGHTSPEED Wireless RGB Mechanical Gaming Keyboard, offering the same core technologies and experience of the award-winning G915.


[Startup Interview] Emmanuel Addo, CEO, EADfix, Ghana
26-05-2020 | 09:21:39
EADfix, a Ghana-based tech platform, connects customers with verified service providers across different industries as it seeks to meet the growing demand for convenience, reliability and speed.


SpotX expands comprehensive Measurement and Attribution Suite
25-05-2020 | 13:17:00
Global video advertising platform, SpotX has announced the expansion of its comprehensive Measurement and Attribution Suite.


Dentsu Aegis Network launches online curriculum for schools
25-05-2020 | 13:04:00
Dentsu Aegis Network (DAN) has launched a new online curriculum for schools, delivered through its flagship schools programme, The Code.


Vice, ADMO launch online content platform for Arab youth
22-05-2020 | 09:50:00
Global youth media company Vice has announced a new partnership with Abu Dhabi Media Office (ADMO) that will see the two organizations launch a digital content platform targeting Arab youth.


Publicis Groupe wins McDonald China’s media buying business
22-05-2020 | 09:43:00
Publicis Groupe has been selected by McDonald China as its media planning agency partner in Mainland China.


[Startup Interview] Iris Skrami, Co-Founder, Renoon, Netherlands
21-05-2020 | 15:48:59
Renoon is a Dutch fashiontech startup that connects customers with innovation and the new ways to consume fashion and is is the first platform that utilizes technology to screen items for their sustainability characteristics.


Online media consumption declines as lockdowns lift, Mindshare tracker
21-05-2020 | 12:10:00
WPP’s agency Mindshare has released the fourth ‘New Normal’ COVID-19 tracker that polled 1,000 persons in each market across 10 global markets.


Dept scoops two Webby awards for creativity and tech
21-05-2020 | 11:59:00
Digital agency Dept has won two awards for creating a new CMS and motion design in the latest Webby awards.


Netherlands AI startup Lalaland wins the Philips Innovation Award 2020
21-05-2020 | 11:55:54
Amsterdam-based artificial intelligence startup Lalaland has won the 15th edition of the Philips Innovation Award 2020 that included a cheque worth €50,000.


[Startup Interview] Brian Munanga, CEO, SmartBuild, Zimbabwe
21-05-2020 | 11:50:50
SmartBuild, a Zimbabwe startup, is simplifying the process of building and renovating houses by providing a platform where clients requiring such services can get quotations from a number of experienced contractors.


[Startup Interview] Julius Masaba, Co-Founder, Ablestate, Uganda
21-05-2020 | 11:45:11
Ablestate, a Ugandan startup works with businesses to point them to the right software developers while offering digital training to institutions of higher learning.


[Startup Interview] Candace Knox, CEO, Fat Finger Technologies
21-05-2020 | 11:39:09
Fat Finger Technologies in South Africa offers an array of Information Technology services and solutions ranging from simple office networks to full cloud-hosted solutions to public facing networks.


[Startup Interview] Razia Adam, CEO, Lwandle Holdings, South Africa
21-05-2020 | 11:30:00
Razia Adam is the founder and CEO of Lwandle RNS Holdings, a South African mining startup that has since 2015 been providing industry players digitization processes and systems.


Geometry appoints Katie Streten Head of Experiential Strategy for MENA
20-05-2020 | 09:08:00
WPP’s end-to-end Creative Commerce agency, Geometry Global, has appointed Katie Streten as Head of Strategy for Middle East & North Africa region.


Nokia breaks world record for fastest 5G speeds
20-05-2020 | 09:00:00
Nokia says it has achieved the world’s fastest 5G speeds in its Over-the-Air (OTA) network in Dallas, Texas.


Stacey Tank appointed Heineken Chief Corporate Affairs Officer
19-05-2020 | 08:46:00
Heineken has appointed Stacey Tank as Chief Corporate Affairs and Transformation Officer effective June 1 2020.


Microsoft, FedEx partner to assist businesses compete digitally
19-05-2020 | 08:44:36
Microsoft has partnered with FedEx in a move that seeks to tap into the digital and logistics network of FedEx and the Microsoft’s intelligent cloud.


Coca-Cola, BeApp in new deal to livestream musical performances
18-05-2020 | 10:19:13
Coca-Cola has partnered with live streaming platform #BeApp to offer artists across the world a chance to livestream their performances as corona crisis takes a toll on concerts and festivals.


Samsung invests in five startups from its C-Lab Program
18-05-2020 | 10:11:00
Samsung Electronics have pledged support to five startups that were created by Samsung employees as part of the company’s C-Lab Inside in-house incubation program.


P&G, Cargill partner on greener options in the personal care space
18-05-2020 | 10:03:00
Consumer goods multinational Procter & Gamble has granted Cargill an exclusive license that will allow Cargill to further develop a technology that was first tested at P&G corporate research and development labs.


Duracell picks Mediacom to manage account in 32 markets
15-05-2020 | 13:47:00
Duracell has selected Mediacom as its media agency following a competitive bidding process. MediaCom will now handle the account in 32 markets among them UK, US and China.


Multinationals extend ad spend squeeze amid COVID-19, WFA tracker
15-05-2020 | 13:34:00
Large multinationals world over could scale back on spending as the impacts of coronavirus continue to take a toll on businesses, the latest World Federation of Advertisers, WFA, Covid-19 Response Tracker shows.