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22-02-2017 15:01:00 | Editor: Default Admin User | hits: 52818 | Tags:

MediaMonks Lab team trials use of AI in video conferencing
05-06-2020 | 11:20:00
MediaMonks Lab team has experimented how machine learning can augment video conferencing in a bid to break from the monotony of repetitive video calls that have become the new normal during the Covid-19 times.


Shell, KPN, NN most valuable brands in the Netherlands, report
05-06-2020 | 11:09:00
Shell remains the most valuable brand in the Netherlands for the tenth consecutive year according to the latest Brand Finance Netherlands 50 2020 report.


Global cloud conferencing spend to hit $4.1 billion in 2020, report
05-06-2020 | 10:48:34
Global end-user spending on cloud-based web conferencing solutions will grow 24.3 per cent in 2020, according to the latest forecast by Gartner, Inc.


Sonos, Targetspot radio monetization service launches in six countries
05-06-2020 | 10:35:00
Sonos Radio, a free, ad-supported streaming radio service that was launched in April 2020 and monetized by Targetspot's digital audio advertising solutions continues to grow its footprint.


MediaMonks parent company S4Capital's share price hits record high
05-06-2020 | 06:48:00
S4Capital, the owner of MediaMonks, has achieved the highest share price ever at the London Stock Exchange shaving stood at £ 251 on May 22, 2020.


WFA launches world’s first guide on data ethics for brands
04-06-2020 | 15:39:00
The World Federation of Advertisers has launched the world’s first guide for brands on data ethics in advertising, designed to provide clear actions and practical guidance.


FIFA World Football Museum picks Dept to handle digital marketing
04-06-2020 | 15:30:51
FIFA World Football Museum in Zurich has appointed Dept to offer assistance in digital marketing, with community management on social media and with the website relaunch.


Global Research Agency MeMo² wins 5 IAB Europe Awards
04-06-2020 | 06:59:45
MeMo² has won 5 IAB Europe Awards with their latest innovation in cross-media effect measurements, called: THX.


WPP and SuperAwesome raise children privacy standards in digital space
29-05-2020 | 10:04:00
WPP has entered into a partnership with kidtech platform SuperAwesome that seek to champion privacy standards for children in the global digital space.


Basic Fit starts to reopen clubs, announces new financing
29-05-2020 | 09:59:00
Europe's largest and fastest growing fitness chain Basic-Fit has announced a new timeline of opening up its clubs as governments eases COVID-19 related lockdowns.


Logitech G and McLaren launch G Challenge 2020
29-05-2020 | 09:44:00
Logitech G, a brand of Logitech, has teamed up with creator of luxury, high performance sports cars and supercars McLaren to unveil the 3rd Annual Logitech McLaren G Challenge 2020.


Microsoft partners with Workday on business cloud
29-05-2020 | 09:32:00
Microsoft and Workday Inc. have entered into a strategic partnership prioritizing enterprise planning in the cloud and expanding the business solutions customers can use to better optimize their everyday work.


Simona Maggini appointed WPP County Manager for Italy
28-05-2020 | 09:30:39
WPP has appointed Simona Maggini Country Manager for Italy, taking over from Massimo Costa who has decided to step down from the role.


Sony launches camera targeting content creators and vloggers
28-05-2020 | 09:10:00
Sony has launched a new pocket-sized vlog camera targeted at content creators and vloggers.


MeMo² THX. platform nominated for IAB Europe Research Awards
27-05-2020 | 10:55:00
Independent marketing and business consulting agency MeMo² has been shortlisted in six categories of the IAB Europe Research Awards 2020 for its THX. case.


Gallo Winery selects UM as media agency of record
27-05-2020 | 10:45:00
US- based world's largest family-owned winery E. & J. Gallo Winery has picked IPG Mediabrands’ global marketing and media agency network UM as its media agency of record.


Netflix, Fiction Valley unveil first Dutch feature film
27-05-2020 | 10:25:00
Netflix and production company Fiction Valley have unveiled the first Dutch Netflix feature film.


Amazon Web Services, Bundesliga in real time game analysis deal
26-05-2020 | 14:44:00
Amazon Web Services and the German Bundesliga will debut the first two Bundesliga Match Facts powered by AWS during tonight’s highlight match at 18:30 CET featuring Borussia Dortmund vs. Bayern Muenchen.


Logitech G unveils G915 TKL wireless RGB mechanical gaming keyboard
26-05-2020 | 14:33:00
Logitech G has launched the Logitech G915 TKL Tenkeyless LIGHTSPEED Wireless RGB Mechanical Gaming Keyboard, offering the same core technologies and experience of the award-winning G915.


[Startup Interview] Emmanuel Addo, CEO, EADfix, Ghana
26-05-2020 | 09:21:39
EADfix, a Ghana-based tech platform, connects customers with verified service providers across different industries as it seeks to meet the growing demand for convenience, reliability and speed.


SpotX expands comprehensive Measurement and Attribution Suite
25-05-2020 | 13:17:00
Global video advertising platform, SpotX has announced the expansion of its comprehensive Measurement and Attribution Suite.


Dentsu Aegis Network launches online curriculum for schools
25-05-2020 | 13:04:00
Dentsu Aegis Network (DAN) has launched a new online curriculum for schools, delivered through its flagship schools programme, The Code.


Vice, ADMO launch online content platform for Arab youth
22-05-2020 | 09:50:00
Global youth media company Vice has announced a new partnership with Abu Dhabi Media Office (ADMO) that will see the two organizations launch a digital content platform targeting Arab youth.


Publicis Groupe wins McDonald China’s media buying business
22-05-2020 | 09:43:00
Publicis Groupe has been selected by McDonald China as its media planning agency partner in Mainland China.


[Startup Interview] Iris Skrami, Co-Founder, Renoon, Netherlands
21-05-2020 | 15:48:59
Renoon is a Dutch fashiontech startup that connects customers with innovation and the new ways to consume fashion and is is the first platform that utilizes technology to screen items for their sustainability characteristics.


Online media consumption declines as lockdowns lift, Mindshare tracker
21-05-2020 | 12:10:00
WPP’s agency Mindshare has released the fourth ‘New Normal’ COVID-19 tracker that polled 1,000 persons in each market across 10 global markets.


Dept scoops two Webby awards for creativity and tech
21-05-2020 | 11:59:00
Digital agency Dept has won two awards for creating a new CMS and motion design in the latest Webby awards.


Netherlands AI startup Lalaland wins the Philips Innovation Award 2020
21-05-2020 | 11:55:54
Amsterdam-based artificial intelligence startup Lalaland has won the 15th edition of the Philips Innovation Award 2020 that included a cheque worth €50,000.


[Startup Interview] Brian Munanga, CEO, SmartBuild, Zimbabwe
21-05-2020 | 11:50:50
SmartBuild, a Zimbabwe startup, is simplifying the process of building and renovating houses by providing a platform where clients requiring such services can get quotations from a number of experienced contractors.


[Startup Interview] Julius Masaba, Co-Founder, Ablestate, Uganda
21-05-2020 | 11:45:11
Ablestate, a Ugandan startup works with businesses to point them to the right software developers while offering digital training to institutions of higher learning.


[Startup Interview] Candace Knox, CEO, Fat Finger Technologies
21-05-2020 | 11:39:09
Fat Finger Technologies in South Africa offers an array of Information Technology services and solutions ranging from simple office networks to full cloud-hosted solutions to public facing networks.


[Startup Interview] Razia Adam, CEO, Lwandle Holdings, South Africa
21-05-2020 | 11:30:00
Razia Adam is the founder and CEO of Lwandle RNS Holdings, a South African mining startup that has since 2015 been providing industry players digitization processes and systems.


Geometry appoints Katie Streten Head of Experiential Strategy for MENA
20-05-2020 | 09:08:00
WPP’s end-to-end Creative Commerce agency, Geometry Global, has appointed Katie Streten as Head of Strategy for Middle East & North Africa region.


Nokia breaks world record for fastest 5G speeds
20-05-2020 | 09:00:00
Nokia says it has achieved the world’s fastest 5G speeds in its Over-the-Air (OTA) network in Dallas, Texas.


Stacey Tank appointed Heineken Chief Corporate Affairs Officer
19-05-2020 | 08:46:00
Heineken has appointed Stacey Tank as Chief Corporate Affairs and Transformation Officer effective June 1 2020.


Microsoft, FedEx partner to assist businesses compete digitally
19-05-2020 | 08:44:36
Microsoft has partnered with FedEx in a move that seeks to tap into the digital and logistics network of FedEx and the Microsoft’s intelligent cloud.


Coca-Cola, BeApp in new deal to livestream musical performances
18-05-2020 | 10:19:13
Coca-Cola has partnered with live streaming platform #BeApp to offer artists across the world a chance to livestream their performances as corona crisis takes a toll on concerts and festivals.


Samsung invests in five startups from its C-Lab Program
18-05-2020 | 10:11:00
Samsung Electronics have pledged support to five startups that were created by Samsung employees as part of the company’s C-Lab Inside in-house incubation program.


P&G, Cargill partner on greener options in the personal care space
18-05-2020 | 10:03:00
Consumer goods multinational Procter & Gamble has granted Cargill an exclusive license that will allow Cargill to further develop a technology that was first tested at P&G corporate research and development labs.


Duracell picks Mediacom to manage account in 32 markets
15-05-2020 | 13:47:00
Duracell has selected Mediacom as its media agency following a competitive bidding process. MediaCom will now handle the account in 32 markets among them UK, US and China.


Multinationals extend ad spend squeeze amid COVID-19, WFA tracker
15-05-2020 | 13:34:00
Large multinationals world over could scale back on spending as the impacts of coronavirus continue to take a toll on businesses, the latest World Federation of Advertisers, WFA, Covid-19 Response Tracker shows.


Sony set to unveil world’s first Intelligent image sensors
15-05-2020 | 13:28:00
Sony Corporation has announced that it is set to release two models of intelligent vision sensors, the first of their kind globally to be equipped with Artificial Intelligence processing functionality.


E-bike startup VanMoof raises $13.5 million for global expansion
14-05-2020 | 14:50:54
Dutch e-bike tech scale-up VanMoof, has raised approximately $13.5 million from Europe’ top venture capital firms Balderton Capital and assembly partner SINBON Electronics.


SpotX, Pluto TV target Latin America in new programmatic deal
14-05-2020 | 11:07:01
SpotX has inked a deal with US free ad supported streaming platform Pluto in an arrangement that will see SpotX assist Pluto TV power the video monetization of its content.


Global IT spend to decline by 8 per cent amid Covid-19, Gartner
14-05-2020 | 11:05:11
The 2020 global spending on IT is poised to stand at $3.4 trillion, an eight per cent drop compared to 2019.


Google Cloud announces strategic partnership with Splunk Inc
14-05-2020 | 11:01:25
Google Cloud and software solutions company Splunk Inc have entered into an agreement as the two companies look at assisting organizations and customers unlock the value of their data.


Nick Lawson appointed MediaCom Global CEO as Stephen Allan steps down
13-05-2020 | 11:26:44
Nick Lawson has been appointed as MediaCom Global CEO starting July 1 2020 as the current Worldwide Chariman and CEO Stephen Allan steps down after 12 years at the helm


Univision joins Nielen's Addressable TV Platform
13-05-2020 | 11:11:00
US-based Hispanic media company Univision Communications Inc. has joined Nielsen’s Addressable TV platform beta program.


Rabobank voted most sustainable bank in the Netherlands
13-05-2020 | 11:05:00
In Netherlands 7,700 consumers were asked to rate well-known brands for sustainability


IPG Media Lab, Magna study quantifies human presence value in ads
13-05-2020 | 10:45:00
The subject of quantifying digital ad viewability has received new insights from a new study conducted by MAGNA and IPG Media Lab.


VICE Media appoints Daisy Auger-Domínguez Chief People Officer
12-05-2020 | 11:35:26
Global independent youth media company VICE Media Group announced the company has appointed Daisy Auger-Domínguez as the Chief People Officer.


TikTok mulls revenue share with influencers in new ad format
12-05-2020 | 11:19:00
TikTok is working on a new advertising model that will give advertisers the option of using call-to-action buttons such as ‘shop now’ within influencer content.


Logitech sales grow 14 per cent on sustained products demand
12-05-2020 | 11:10:00
Logitech International has announced a $709 million growth in sales, a 14 per cent rise compared to the same period last year.


Coca Cola bolsters business operations with Microsoft tech solutions
11-05-2020 | 16:46:00
Coca Cola has entered into a five year collaboration with Microsoft in a deal that will see the beverage company standardize its business operations on Microsoft’s cloud.


Google launches videoconferencing service
11-05-2020 | 16:39:00
Google Cloud has introduced a premium video conferencing solution dubbed Google meet with enhanced features.


IKEA renews commitment to climate change, Covid-19 initiatives
11-05-2020 | 16:31:00
Inter IKEA Group has joined an alliance of over 180 political decision-makers and business leaders, for a renewed commitment on long-term climate change and COVID-19 initiatives.


Brand soars with a shop in a virtual world
11-05-2020 | 14:13:00
Imagine a virtual hotel where you can shop a real brand. This dream has come true thanks to a partnership between Dutch premium lifestyle brand BALR. and Azerion’s life simulator and social game Hotel Hideaway.


Starcom Spain to manage Deoleo account in over 20 markets
08-05-2020 | 09:02:04
Starcom’s Madrid office has secured established Spanish olive oil company Deoleo’s portfolio and will now chaperone media strategy and buying across the over 20 markets for the Deoleo Group.


Sanoma acquires Alma Media’s regional news media business
08-05-2020 | 08:43:00
Sanoma Group has announced that it has now finalized the acquisition of Alma Media’s regional news media business.


Corona crisis redefines digital marketing mixes, Gartner
08-05-2020 | 08:27:48
As the novel corona virus pandemic continues to disrupt how businesses operate, brands are innovating by going digital in what now presents an opportunity for marketing leaders.


Unilever marks 10 years of Sustainable Living Plan
07-05-2020 | 11:03:00
Unilever has celebrated 10 years of a commitment it made to over eight billion people to address social inequality and climate crises.


Philips launches ultrasound solution for pediatric clinic use
07-05-2020 | 10:58:00
Global health and technology company Royal Philips has unveiled the first of its kind ultrasound solution for pediatric assessment.


MeMo² sets the course in Marketing Analytics
06-05-2020 | 13:18:00
MeMo² recently introduced a new way of real-time cross-media measurement and optimization. Dutch consumers can now share continuous cross-media exposure, shopping behavior and in-depth insights with the THX app.


Coca-Cola digital ads celebrate humanity amid Covid-19
06-05-2020 | 09:56:00
Coca-Cola has unveiled a series of online films appreciating the everyday support and togetherness being exhibited in the wake of coronavirus crisis.


Consumer behaviour differ across markets during Covid-19, Mindshare
06-05-2020 | 09:51:00
WPP media agency Mindshare, has released the latest ‘New Normal’ COVID-19 tracker, its third so far that has been monitoring consumer behaviours in the wake of coronavirus crisis.


Sonos and Targetspot ink global sales partnership
06-05-2020 | 06:33:18
Sonos has launched exclusive global sales partnership with Targetspot.


Craig Dempster appointed Merkle Global CEO
06-05-2020 | 04:35:20
Global marketing agency has appointed Craig Dempster CEO, from June 1, 2020.


Amazon Web Services unveils Augmented Artificial Intelligence platform
06-05-2020 | 04:21:50
Amazon Web Services (AWS), has unveiled Amazon Augmented Artificial Intelligence (A2I), a service that makes it easy to add human review to machine learning predictions.


Peak Capital leads €2.5M seed-extension round in German's GraphCMS
05-05-2020 | 07:20:00
GraphCMS GmbH, the company behind the GraphQL-native Headless CMS GraphCMS, announces a seed extension round of 2.5M €. The round is led by Peak Capital, with GraphCMS being their first investment in the German startup ecosystem.


[Startup Interview] Richard Juwah, CEO, Richee Media, Nigeria
05-05-2020 | 06:45:00
Richard Juwah is the CEO of Richee Media, a full service Social Media agency based in Nigeria with both local and international clientele


[Startup Interview] Kat Mrozi, Founder, Xaka Consulting, Mozambique
04-05-2020 | 12:32:00
Xaka Consulting is a Mozambique startup that offers a bouquet of human resource services among them leadership and management programmes, soft skills for all type of work-force, quality control, procurement and business intelligence, international grants


[Startup Interview] Jose Dalappan, Costral Corporate Strategic Lab
04-05-2020 | 12:29:00
Costral Corporate Strategic Lab is an India-based management consulting startup working with organizations in marketability of their product from market survey and other tools, branding and and business development. The company also assists businesses to re-vamp their business


[Startup Interview] Penny Whitelaw, CEO, Scircula, The Netherlands
04-05-2020 | 12:24:00
Penny Whitelaw tells all about her startup Scircula. Please explain, what is Scircula? Scirula is a purpose-led technology and big data startup that exists to make fashion circular. Through a data-driven approach, we help fashion brands eliminate fit-related


[Startup Interview] Isaac Muigai, CEO, Humanum Ratings, Kenya
04-05-2020 | 12:20:57
Isaac Muigai is the brains behind Humanum Ratings, a Kenya-based management consultancy startup that advises companies on potential risks and noteworthy strengths that they should focus on in order to fortify organizational culture and boost performance


[Startup Interview] Rich Cheary, CEO, PT SportSuite, South Africa
04-05-2020 | 12:17:00
PT SportSuite is a South African company whose mission is to digitally disrupt the sporting industry’s media landscape by allowing sporting organisations to operate like commercially-minded modern media houses, while building sustainable digital communities


TikTok, brand partners introduce free gift giving service
01-05-2020 | 09:51:00
TikTok in collaboration with brand partners have launched ‘Small Gestures’ an initiative meant to connect users of the platform better while allowing them to send gifts to those in need during the coronavirus crisis.


Publicis Groupe launches business outcomes tool for midsized companies
01-05-2020 | 08:32:00
Publicis Groupe has launched The Pact, a new solution that is targeting U.S. midsized businesses with guaranteed outcomes to leverage their return-on-advertising spend.


Zoom unveils upgraded version with enhanced security options
01-05-2020 | 08:26:17
Zoom Video Communications, Inc. has announced robust security enhancements with the upcoming general availability of Zoom 5.0.


Nielsen, 1010data partnership targets retailers and manufacturers
30-04-2020 | 10:55:00
Nielsen Global Connect and 1010data have unveiled a new initiative that will allow them develop and commercialize solutions targeting retailers and manufacturers.


Mindshare tracker reveals 'new normal' consumer behavior post Covid-19
30-04-2020 | 10:45:00
WPP agency Mindshare has released a new COVID-19 tracker, the second of such trackers, that has been surveying 1,000 people across 10 global markets.


Mediahuis acquires Saint-Paul Luxembourg media group
30-04-2020 | 10:30:00
Mediahuis NV that runs operation in Netherlands, Belgium and Ireland has announced 100 per cent acquisition of media group Saint-Paul Luxembourg SA.


Apple and Google partner on Bluetooth-based contact tracing
28-04-2020 | 13:08:00
Tech giants Google and Apple have announced a new partnership focusing on the use of Bluetooth technology to help governments and health agencies reduce the spread of the virus.


Coca-Cola commits $100 million to COVID-19 relief efforts
28-04-2020 | 12:52:00
The Coca-Cola Company has pledged over $100 million in support for COVID-19 relief efforts in communities across the world.


MediaCom tops global search chart
28-04-2020 | 12:42:00
Global Search Awards has named Mediacom as the number one agency for the number of awards it has won in the last eight years.


Verizon Media unveils platform targeting content owners
27-04-2020 | 10:57:02
Verizon Media has announced a host of capabilities meant to assist content owners, broadcasters and service providers monetize content in innovative ways and grow audiences.


Samsung introduces Apple music to its smart TVs
27-04-2020 | 10:48:00
Samsung Electronics has become the first TV brand to integrate Apple Music on its Smart TV platform with consumers in more than 100 countries now being able to enjoy Apple Music on their Samsung Smart TVs.


Dorst & Lesser new social media partner for Disabled Care group
27-04-2020 | 10:43:00
Amsterdam based Social Media agency Dorst & Lesser has become the new partner for the Dutch Association of Disabled Care effective April 1.


Coca Cola channels marketing spend to support Covid-19 relief efforts
25-04-2020 | 11:54:00
The Coca-Cola Company is channeling its marketing resources into relief efforts as the world grapples with the corona virus crisis.


Covid-19 affects millenials household income more, barometer
25-04-2020 | 11:43:00
Millenials and Generation Z are feeling the impacts of the coronavirus more severely than any other generation as their household incomes become depressed according to the latest Covid-19 Barometer.


Justin Billingsley appointed Publicis Groupe Global CMO
24-04-2020 | 14:53:56
Publicis Groupe has elevated Justin Billingsley to Global Chief Marketing Officer (CMO) as the communication firm looks at innovative ways of growing its clientele base.


Samsung, fitness brands launch wellness apps on smart TV
24-04-2020 | 14:43:00
Samsung Electronics has entered into partnership with leading fitness brands in a deal that will see Samsung Smart Tvs installed with health and wellness apps.


Nikon Netherlands picks Dorst & Lesser to grow social media presence
24-04-2020 | 14:28:00
Nikon has since April 1 2020 selected social media agency Dorst & Lesser to handle its social content creation in Netherlands as the company looks at strengthening its presence online.


VICE captures hopes and fears of youth amid Covid-19 in new report
23-04-2020 | 08:53:49
Up to 87 per cent of Millenials and Gen Z have invested in limiting the spread of Covid-19 a new report by global independent youth media company Vice Media Group posits.


Netflix, Netherlands Film Fund launch kitty for affected productions
23-04-2020 | 08:51:00
Netflix has announced it will invest one million euros in Netherlands to bolster a new relief fund targeting film and TV productions struggling in the wake of coronavirus crisis.


Covid-19 induced marketing budget cuts to hit advertising hard, survey
23-04-2020 | 08:40:00
Seventy-six percent of marketing leaders have predicted a dip in marketing budgets as Covid-19 pandemic continue to take a toll on businesses in a survey of 360 respondents carried out by Gartner Inc.


SpotX in Video PSAs partnership with media owners on tackling Covid-19
22-04-2020 | 13:26:21
Global video advertising platform SpotX has partnered with its media owner partners worldwide in tackling the corona virus crisis.


New Logitech G203 LIGHTSYNC Gaming Mouse
22-04-2020 | 07:36:00
Logitech G, an offshoot of Logitech International, the global player in PC and console gaming gear, has unveiled the Logitech® G203 LIGHTSYNC Gaming Mouse.


WFA unveils guide on diversity and inclusion in marketing
22-04-2020 | 07:21:01
World Federation of Advertisers has launched a report on inclusion and diversity that in the marketing sector offering brand marketers and agencies guidelines on improving performance in the industry.


Dentsu Group acquires 100 per cent stake in Merkle
17-04-2020 | 10:45:50
Dentsu Aegis Network has accelerated the purchase of 100 per cent Merkle shares ahead of the 2021 buyout date having now signed the complete ownership agreement.


Samsung achieves fastest 5G mmWave speeds in lab test
17-04-2020 | 08:43:08
Samsung Electronics says it has achieved fastest 5G speeds in the industry in what could signal a key step for mobile operators to provide multi-gigabit speeds that lower band spectrums.